Research Design for the Study of Social Media Use by Dutch Development Organizations
Research Design for the Study of Social Media Use by Dutch Development Organizations Anand Sheombar Manchester Metropolitan University Business School (UK) & Utrecht University of Applied Sciences (NL) e-mail firstname.lastname@example.org or Twitter @anandstweetsIntroduction Results Relationship between emerging themesBackground for this research is the idea that ICT may have • Five Dutch Development organizations active with RELATIONSHIP BETWEEN ‘IDENTIFYING BARRIERS/RISKS OF SOCIAL MEDIA’ & ‘CHARACTERIZING SOCIAL MEDIA’potential; benefits for socio-economic development. This social media have been analyzed for this pilot study.research area is called ICT for development (ICT4D). A sub- • The data collection time period November 2010 tillarea of interest in this research is the use of social media. A October 2012.definition for social media is "a group of Internet-based • All interviews were digitally recorded, transcribed &applications that build on the ideological and technological manually coded.foundations of Web 2.0, and that allow the creation and • The interviews were in Dutch and coded using Englishexchange of user-generated content“ (Kaplan and Haenlein, RELATIONSHIP BETWEEN ‘CHARACTERIZING SOCIAL MEDIA’ AND ‘SOCIAL terms. MEDIA PRACTICE’2010). • Next to the interviews additional data was collected asObjectives complementary secondary sources.For this qualitative study the research is focussed on the CONTEXT AND CHARACTERISTICS OF ANALYZEDquestion: ORGANIZATIONS What (issues and opportunities) do the major Dutch development organizations encounter when using social RELATIONSHIP BETWEEN ‘IDENTIFYING BARRIERS/RISKS OF SOCIAL media to engage their stakeholders with their projects? MEDIA’ AND ‘SOCIAL MEDIA PRACTICE’By stakeholders I mean the donors, fellow non-profitorganizations, the organizations own staff, the localorganizations in developing regions and the aid receivingcommunities in developing countries. Methods THREE EMERGING THEMESThe main purpose of the Grounded Theory method is theory The selective codes (i.e. categories) were identified after PRELIMINARY DIAGRAM WITH RELATIONSHIPS BETWEEN THEMESbuilding. The transcripts of the interviews of the cases were grouping the 80 open codes and finding close conceptualsubjected to open coding. This is done by coding for as many relation among the open codes that were clustered. Threecategories as possible without a predetermined set of codes. selective codes emerged from the occurrences of the open codes: • ‘Perception of social media’: means the respondents’ notion of what social media is. It does not necessarily define social media, but it tells how the respondents in the context of their work and organization perceive what social media means to them. • ‘Applying to social media practice’ shows the social Conclusion media activities undertaken by the examined organization. The Grounded Theory analysis has produced some • ‘Identifying barriers/risks of social media’ reveals the constructs around which further literature reviewing can beSource: Urquhart et al. (2010), after barriers or risks that respondents mentioned and recognize done and from where the PhD research question can beLehmann (2001) and Fernández (2003). further refined. while using social media for their organization.