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Ruffalo Noel Levitz
1All material in this presentation, including text and images, is the property of Ruffalo Noel Levitz....
What were we curious about in 2005?
 Were students online?
 Just 49% said they were using the internet
at least once eve...
Ruffalo Noel Levitz
3
Methodology, Demographics and General Attitudes
Web
Social Media
E-mail
Interactive Resources
Celebr...
Ruffalo Noel Levitz
4
1
Methodology, Demographics
and General Attitudes
3052 High School Juniors and Seniors
 1526 from e...
Ruffalo Noel Levitz
5
Demographic Details
Class of 2015 (Seniors)
 27% first generation
 GPA:
 A+ to A-: 45.4%
 B+ to ...
Ruffalo Noel Levitz
6
Demographic Details—2
Class of 2015 (Seniors)
 College type:
 Private: 33.5%
 State/Public: 94.2%...
Ruffalo Noel Levitz
7
Enrollment Stage
Juniors
 Inactive: 3.8%
 Prospect: 48.8%
 Inquiry: 49.6%
 Applied: 1.1%
 Accep...
Ruffalo Noel Levitz
8
How do they find answers to their
questions?
57.60%
13%
7.40%
14.40%
70.50%
6.80%
3.50%
12.30%
0%
10...
Ruffalo Noel Levitz
9
College web sites influence interest the most
1-5 scale, top two box % shown
32.70%
80%
36.10% 33.40...
Ruffalo Noel Levitz
10
2Web Sites
Ruffalo Noel Levitz
11
Nearly all find reliable information on your websites
Similar results in 2014
98.20%
1.80%
97.30%
2...
Ruffalo Noel Levitz
12
Your website has an effect on their perception of your
school
11% increase from the 2014 study
78%
...
How did they find a school online? (2009)
 Google or other search engine using the
school’s name—41%
 College planning s...
Ruffalo Noel Levitz
14
Search engines lead the way to your website
46.80%
86.30%
45.70%
22.50%
23.00%
16.70%
28.70%
88.60%...
Ruffalo Noel Levitz
15
Branded search is most common
86.3% of seniors and 88.6% of juniors use search to find school sites...
Ruffalo Noel Levitz
16
Top Content Targets for Your Website
If you were to look at a specific college site right now, what...
Ruffalo Noel Levitz
17
Top 10 Most Interesting Links:
10. Athletics
(S: 9.1%/J: 13.7%)
9. Students
(S: 11.3%/J12.0%)
8. Lo...
Ruffalo Noel Levitz
18
What demonstrates value in your website content?
72.8% of seniors and 64% of juniors said they’ve f...
Ruffalo Noel Levitz
19
Which images are most
interesting to prospective
students?
Ruffalo Noel Levitz
20
Ruffalo Noel Levitz
21
Ruffalo Noel Levitz
22
Ruffalo Noel Levitz
23
Ruffalo Noel Levitz
24
Ruffalo Noel Levitz
25
Ruffalo Noel Levitz
26
Group 1 Photos
Aerial: (74.8% selected quad in
next set)
 66.9% seniors
 66.4% juniors
Classroom:...
Ruffalo Noel Levitz
27
Group 2 Photos
On the Quad: (74.4% selected
aerial shot in previous set)
65.2% seniors
67.3% juni...
Ruffalo Noel Levitz
28
Consistent percentage viewing college sites on mobile
About 40% of students use mobile devices to v...
Ruffalo Noel Levitz
29
69% of seniors and 65% of juniors viewed a college site
on a mobile device within a week of taking ...
Ruffalo Noel Levitz
30
Mobile use of forms: increases in completing RFI and
visit forms; decrease in completing online app...
Ruffalo Noel Levitz
31
3Social Media
What were we curious about in 2006?
 Have you used MySpace or Facebook to
connect with current students?
 33% said yes
...
Ruffalo Noel Levitz
33
Seniors find college social media more reliable
Small increase comparing 2014 and 2015 seniors (7%)...
Ruffalo Noel Levitz
34
YouTube, Facebook, Snapchat and Instagram lead
Social Media Sites Used at Least Once/Week
0%
10%
20...
Ruffalo Noel Levitz
35
Facebook, Google+ and Vine use decreased
Comparing 2014 and 2015 Seniors
0.40%
-4.20%
15.60%
3.50% ...
Ruffalo Noel Levitz
36
Social Media Best for Researching Colleges
0%
10%
20%
30%
40%
50%
60%
Facebook YouTube Twitter Goog...
Ruffalo Noel Levitz
37
Comparing Use vs. Best for Learning About College
All responders
0%
10%
20%
30%
40%
50%
60%
70%
80%...
Ruffalo Noel Levitz
38
Engagement with Facebook
65.4% of seniors (51.4% in 2014) and 44.2% of juniors have looked at a col...
Ruffalo Noel Levitz
39
Twitter Use: (45.70% of seniors and 42.10% of juniors
use Twitter at least once per week)
Do you fo...
Ruffalo Noel Levitz
40
YouTube Use Detail
73.5% of seniors and 74.6% of juniors use YouTube at least once/week
0%
5%
10%
1...
Ruffalo Noel Levitz
41
4E-Mail
Ruffalo Noel Levitz
42
Seniors slightly more confident than juniors in reliability
of e-mails from colleges and universiti...
Ruffalo Noel Levitz
43
They are still using e-mail and they will open your
messages…eventually!
0%
10%
20%
30%
40%
50%
60%...
Ruffalo Noel Levitz
44
They will hang onto your e-mail!
Look at long term open rates on your campaigns
0%
20%
40%
60%
80%
...
Ruffalo Noel Levitz
45
Checking e-mail on their smartphones?
Nearly two-thirds of seniors and juniors are checking daily, ...
Ruffalo Noel Levitz
46
5Interactive Resources
Ruffalo Noel Levitz
47
Text Messages
Seniors receiving more texts than juniors
 Willing to allow text messages?
 Seniors...
Ruffalo Noel Levitz
48
Paid interactive marketing presents new
opportunities to reach prospects and engage
inquiries, espe...
Ruffalo Noel Levitz
49
Google the most likely venue for their ad clicks
Facebook is the next most likely resource
0%
10%
2...
Ruffalo Noel Levitz
50
Paid ads are attracting newcomers and possibly students
already in your inquiry and application poo...
Ruffalo Noel Levitz
51
Reflections and
Recommendations
Ruffalo Noel Levitz
52
1
The questions stay the
same, the channels have
expanded
Use the right resources to convey the rig...
Ruffalo Noel Levitz
53
2Your website is the hub
Are you connecting all of the spokes?
Have you made the site an efficient ...
Ruffalo Noel Levitz
54
3Are you measuring?
How might your students be different? What
is happening with your population in...
Ruffalo Noel Levitz
55
4
Go beyond “click, read,
leave”
How do your digital resources encourage
engagement?
Do you have ef...
Ruffalo Noel Levitz
56
5
SEO is a way of life, not a
luxury
They are using Google to find you. Are you
helping them get to...
Ruffalo Noel Levitz
57
6
Content Strategy should
take up most of your time
How can you keep your site content fresh and
en...
Ruffalo Noel Levitz
58
7
Deliver a comprehensive
visual depiction of your
campus and people
Deliver images that provide a ...
Ruffalo Noel Levitz
59
8
Mobile Users Cannot Be
Ignored
Get your website, e-mail messages and landing
pages into responsiv...
Ruffalo Noel Levitz
60
9
Focus on the most
relevant and expected
channels
Be sure your website content strategy is
connect...
Ruffalo Noel Levitz
61
10Try new stuff
Text messaging. It’s time.
Landing pages to support e-mail.
Are you using them?
.
What should we be asking next?
Ruffalo Noel Levitz
63
Stephanie Geyer, Noel-Levitz
Voice: (303) 594-0370
Email: stephanie-geyer@noellevitz.com
@StephGeye...
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E expectations 2015 Presentation at EduWeb

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The latest results in the E-expectations series feature findings from a study of 3052 high school juniors and seniors.

Published in: Marketing

E expectations 2015 Presentation at EduWeb

  1. 1. Ruffalo Noel Levitz 1All material in this presentation, including text and images, is the property of Ruffalo Noel Levitz. Permission is required to reproduce information. E-expectations 2015: What 10 years of Research Has Told Us About College E-Recruitment Stephanie Geyer, Ruffalo Noel Levitz Lance Merker, OmniUpdate Tweeting? #eexpect #eduweb15
  2. 2. What were we curious about in 2005?  Were students online?  Just 49% said they were using the internet at least once every day.  Did they use college websites?  72% had used college websites  Can we call them on their cell phones?  58% said NO!  Can we send them text messages?  56% said NO! (Wait until you see what they say now….)
  3. 3. Ruffalo Noel Levitz 3 Methodology, Demographics and General Attitudes Web Social Media E-mail Interactive Resources Celebrating 10 Years of Great Data to Make the Right Decisions 1 2 3 4 5
  4. 4. Ruffalo Noel Levitz 4 1 Methodology, Demographics and General Attitudes 3052 High School Juniors and Seniors  1526 from each class  95% confidence interval; +/- 3% margin  NRCCUA list source  25% from each of four US regions  50% female/50% male
  5. 5. Ruffalo Noel Levitz 5 Demographic Details Class of 2015 (Seniors)  27% first generation  GPA:  A+ to A-: 45.4%  B+ to B-: 52.1%  C+ to C-: 2.01%  Lower than C-: .4%  Race/Ethnicity:  Native American: 2.1%  Asian: 6.9%  African-American: 8.6%  Hispanic: 13%  Middle Eastern: .6%  Caucasian: 42.8% Class of 2016 (Juniors)  24.8% first generation  GPA:  A+ to A-: 56.1%  B+ to B-: 40.1%  C+ to C-: 3.5%  Lower than C-: .3%  Race/Ethnicity:  Native American: 3.7%  Asian: 7.9%  African-American: 10.7%  Hispanic: 17.2%  Middle Eastern: 1.3%  Caucasian: 55.5%
  6. 6. Ruffalo Noel Levitz 6 Demographic Details—2 Class of 2015 (Seniors)  College type:  Private: 33.5%  State/Public: 94.2%  Community/Junior: 8.2%  Vo-Tech: 6.3%  Will participate in sports: 50%  Location of student:  Rural: 21.5%  Urban: 28.1%  Town: 16.3%  Suburban: 34.1% Class of 2016 (Juniors)  College type:  Private: 51%  State/Public: 90.5%  Community/Junior: 12.3%  Vo-Tech: 8.3%  Will participate in sports: 66%  Location of student:  Rural: 18.9%  Urban: 28.7%  Town: 15.9%  Suburban: 36.4%
  7. 7. Ruffalo Noel Levitz 7 Enrollment Stage Juniors  Inactive: 3.8%  Prospect: 48.8%  Inquiry: 49.6%  Applied: 1.1%  Accepted: 1.7%  Inactive: 1.3%  Prospect: 3.5%  Inquiry: 5.9%  Applied: 3.7%  Accepted: 85.5% Seniors
  8. 8. Ruffalo Noel Levitz 8 How do they find answers to their questions? 57.60% 13% 7.40% 14.40% 70.50% 6.80% 3.50% 12.30% 0% 10% 20% 30% 40% 50% 60% 70% 80% Website Call admissions Call hs counselor E-mail admissions Seniors Juniors
  9. 9. Ruffalo Noel Levitz 9 College web sites influence interest the most 1-5 scale, top two box % shown 32.70% 80% 36.10% 33.40% 30.50% 38.20% 77.30% 36.30% 44.20% 29.70% 0% 20% 40% 60% 80% 100% Print College website Magazine rankings College planning site entries Other Seniors Juniors
  10. 10. Ruffalo Noel Levitz 10 2Web Sites
  11. 11. Ruffalo Noel Levitz 11 Nearly all find reliable information on your websites Similar results in 2014 98.20% 1.80% 97.30% 2.70% 0% 20% 40% 60% 80% 100% Agree: I find reliable information on college websites Disagree: I find reliable information on college websites Seniors Juniors
  12. 12. Ruffalo Noel Levitz 12 Your website has an effect on their perception of your school 11% increase from the 2014 study 78% 22% 77.10% 22.90% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% College or university websites make a difference in my perceptions of the school My perceptions of a school have no relation to its website Seniors Juniors
  13. 13. How did they find a school online? (2009)  Google or other search engine using the school’s name—41%  College planning sites—38%  Google/search, other keywords—35%  URL from a print piece—13%  NCAA or other athletic site—5%  MySpace or Facebook—3%
  14. 14. Ruffalo Noel Levitz 14 Search engines lead the way to your website 46.80% 86.30% 45.70% 22.50% 23.00% 16.70% 28.70% 88.60% 53.70% 25.30% 18.00% 31.60% 0% 20% 40% 60% 80% 100% I know the url Search engine Link from e-mail URL in print Bookmarked College planning site Juniors Seniors
  15. 15. Ruffalo Noel Levitz 15 Branded search is most common 86.3% of seniors and 88.6% of juniors use search to find school sites 90.10% 49.20% 32.90% 21.70% 34.20% 86.20% 58.60% 46.40% 32.60% 44.00% 0% 20% 40% 60% 80% 100% Name of the school School AND major Program name Program and location Desired location Juniors Seniors
  16. 16. Ruffalo Noel Levitz 16 Top Content Targets for Your Website If you were to look at a specific college site right now, what would you look for? 18.70% 38.30% 29.50% 9.70% 2.80% 21.12% 43.300% 24.200% 5.800% 4.600% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% Enrollment (app process, admissions events, counselor contacts, RFI) Academics (program listing, details, rankings) Money (cost, scholarships) Life (residence, student, athletics) Wayfinding (location, directions) Seniors Juniors
  17. 17. Ruffalo Noel Levitz 17 Top 10 Most Interesting Links: 10. Athletics (S: 9.1%/J: 13.7%) 9. Students (S: 11.3%/J12.0%) 8. Logo (S: 11.8%/J: 13.0% 7. About (S: 11.8%/J: 12.4%) 6. Program Requirements (S: 15.3%/J: 20.5%) 5. Campus & Community (S: 16.8%/J: 17.8%) 4. Application Requirements (S: 20.9%/J: 25.7%) 3. Academics (S: 24.0%/J: 33.0%) 2. Degree Details (S: 28.1%/J: 29.1%) 1. Admissions & Aid (S: 29.6%/J: 32.8%)
  18. 18. Ruffalo Noel Levitz 18 What demonstrates value in your website content? 72.8% of seniors and 64% of juniors said they’ve found evidence 60.10% 28.10% 39.20% 73% 49.90% 29% 45.70% 57.50% 22% 38.80% 75.30% 45.20% 22.60% 44.80% 0% 10% 20% 30% 40% 50% 60% 70% 80% Testimonials/Quotes Faculty profiles Program videos Job placement stats Grad school placement stats Accreditation details Program rankings Seniors Juniors
  19. 19. Ruffalo Noel Levitz 19 Which images are most interesting to prospective students?
  20. 20. Ruffalo Noel Levitz 20
  21. 21. Ruffalo Noel Levitz 21
  22. 22. Ruffalo Noel Levitz 22
  23. 23. Ruffalo Noel Levitz 23
  24. 24. Ruffalo Noel Levitz 24
  25. 25. Ruffalo Noel Levitz 25
  26. 26. Ruffalo Noel Levitz 26 Group 1 Photos Aerial: (74.8% selected quad in next set)  66.9% seniors  66.4% juniors Classroom:  10.4% seniors  10.9% juniors Under tree:  22.8% seniors  22.7% juniors
  27. 27. Ruffalo Noel Levitz 27 Group 2 Photos On the Quad: (74.4% selected aerial shot in previous set) 65.2% seniors 67.3% juniors Study Group: 25.6% seniors 23.1% juniors Cafeteria Chat 9.2% seniors 9.6% juniors
  28. 28. Ruffalo Noel Levitz 28 Consistent percentage viewing college sites on mobile About 40% of students use mobile devices to view any website “all the time” 0% 20% 40% 60% 80% 100% 71% 69% 71% 69% 2015 Juniors 2015 Seniors 2014 Seniors 2013 Seniors
  29. 29. Ruffalo Noel Levitz 29 69% of seniors and 65% of juniors viewed a college site on a mobile device within a week of taking the survey 26% 43% 24% 6% 1% 2015 Seniors Any Mobile Visit Earlier today Within past 7 days Within past month 21% 44% 25% 8% 2% 2015 Juniors Any Mobile Visit Earlier today Within past 7 days Within past month Within past three months
  30. 30. Ruffalo Noel Levitz 30 Mobile use of forms: increases in completing RFI and visit forms; decrease in completing online applications 0% 20% 40% 60% 80% 100% Request information Campus visit registration Open house registration Application for admission Class registration Cost calculator Scholarship calculator Online event registration 2015 Seniors 2014 Seniors 2015 Juniors
  31. 31. Ruffalo Noel Levitz 31 3Social Media
  32. 32. What were we curious about in 2006?  Have you used MySpace or Facebook to connect with current students?  33% said yes  Have they looked for a school-specific page on MySpace or Facebook?  20% had done so, just 35% of those who had not said they would like to  Do they have their own profile on MySpace or LiveJournal?  31% had done so, 33% said they would like to
  33. 33. Ruffalo Noel Levitz 33 Seniors find college social media more reliable Small increase comparing 2014 and 2015 seniors (7%) 60.60% 39.40% 47.70% 52.30% 0% 20% 40% 60% 80% 100% Agree: I find reliable info through college social media Disagree: I find reliable info through college social media Seniors Juniors
  34. 34. Ruffalo Noel Levitz 34 YouTube, Facebook, Snapchat and Instagram lead Social Media Sites Used at Least Once/Week 0% 10% 20% 30% 40% 50% 60% 70% 80% Seniors Juniors Also: Srs. Jrs. YikYak 4.60% 3.20% Storify 4.30% 3.10% LinkedIn 3.60% 3.40% None 3.00% 3.70% Other 3.00% 3.50% St. Up. 1.70% 1.20%
  35. 35. Ruffalo Noel Levitz 35 Facebook, Google+ and Vine use decreased Comparing 2014 and 2015 Seniors 0.40% -4.20% 15.60% 3.50% 6.20% -4.60% 7.80% -5.00% 3.70% 5.20% 4.60% -10% 0% 10% 20% 30% 40% 50% 60% 70% 80% YouTube Facebook Snapchat Instagram Twitter Google+ Pinterest Vine Tumblr iFunny Reddit 2015 Seniors 2014 Seniors Difference
  36. 36. Ruffalo Noel Levitz 36 Social Media Best for Researching Colleges 0% 10% 20% 30% 40% 50% 60% Facebook YouTube Twitter Google+ Instagram None Seniors Juniors
  37. 37. Ruffalo Noel Levitz 37 Comparing Use vs. Best for Learning About College All responders 0% 10% 20% 30% 40% 50% 60% 70% 80% Most Used Best for College Research
  38. 38. Ruffalo Noel Levitz 38 Engagement with Facebook 65.4% of seniors (51.4% in 2014) and 44.2% of juniors have looked at a college or university Facebook page 0% 10% 20% 30% 40% 50% 60% 70% Clicked like Joined a group Added a comment None Seniors Juniors 35.7% 2014
  39. 39. Ruffalo Noel Levitz 39 Twitter Use: (45.70% of seniors and 42.10% of juniors use Twitter at least once per week) Do you follow any Twitter feeds from a college or university?  29.9% Seniors  Down from 37% in 2014  22.1% Juniors
  40. 40. Ruffalo Noel Levitz 40 YouTube Use Detail 73.5% of seniors and 74.6% of juniors use YouTube at least once/week 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Viewed a college channel page Subscribed to a channel Viewed videos linked from a college site Viewed videos embedded in social media Nothing Seniors Juniors
  41. 41. Ruffalo Noel Levitz 41 4E-Mail
  42. 42. Ruffalo Noel Levitz 42 Seniors slightly more confident than juniors in reliability of e-mails from colleges and universities Similar results for 2014 seniors 86.70% 13.30% 80.60% 19.40% 0% 20% 40% 60% 80% 100% Agree: I find reliable information in emails from colleges Disagree: I find reliable information in emails from colleges Seniors Juniors
  43. 43. Ruffalo Noel Levitz 43 They are still using e-mail and they will open your messages…eventually! 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Uses e-mail at least once/week Gives email when requested Opens a message from school of interest Opens a message from unknown school 2015 Seniors 2014 Seniors Juniors
  44. 44. Ruffalo Noel Levitz 44 They will hang onto your e-mail! Look at long term open rates on your campaigns 0% 20% 40% 60% 80% 100% Save in inbox Put in a folder Forward to another account Forward to family Print it Delete it Nothing 2015 Seniors 2014 Seniors Juniors
  45. 45. Ruffalo Noel Levitz 45 Checking e-mail on their smartphones? Nearly two-thirds of seniors and juniors are checking daily, many multiple times 0% 10% 20% 30% 40% 50% Never Less than once/month A few times/month Once/week Few times/week At least once/day More than once/day 2015 Seniors 2014 Seniors Juniors 62% are checking email on their mobile device at least once a day!
  46. 46. Ruffalo Noel Levitz 46 5Interactive Resources
  47. 47. Ruffalo Noel Levitz 47 Text Messages Seniors receiving more texts than juniors  Willing to allow text messages?  Seniors: 73.4%, up from 52.7% in 2014  Juniors: 69.6% up from 44% in 2005  Have received text messages?  Seniors: 28.5%, about the same as last year.  Individual—32.9%  General—36.2%  Both—30.9%  Juniors: 10.2%  Individual—24.7%  General—45.2%  Both—30.1%
  48. 48. Ruffalo Noel Levitz 48 Paid interactive marketing presents new opportunities to reach prospects and engage inquiries, especially juniors!  Have clicked on a paid ad:  Seniors—34.3%, compared to 31% in 2014  Juniors—43.4%  10% more likely to have visited a college Facebook page  10% more likely to have viewed a college site on a mobile device  10% more likely to use online chat  10% more likely to be open to text messages  10% more likely to give an e-mail address  17% more likely to open an e-mail from an unknown school
  49. 49. Ruffalo Noel Levitz 49 Google the most likely venue for their ad clicks Facebook is the next most likely resource 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% Google search Bing search Yahoo search A different search engine Facebook Other 2015 Seniors 2014 Seniors 2013 Seniors Juniors
  50. 50. Ruffalo Noel Levitz 50 Paid ads are attracting newcomers and possibly students already in your inquiry and application pools 48.20% 61.90% 29.60% 54% 67.50% 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% I had never heard of the school before Already considering Planning to attend 2015 Seniors Juniors
  51. 51. Ruffalo Noel Levitz 51 Reflections and Recommendations
  52. 52. Ruffalo Noel Levitz 52 1 The questions stay the same, the channels have expanded Use the right resources to convey the right messages to the right students, whenever they want to receive them.
  53. 53. Ruffalo Noel Levitz 53 2Your website is the hub Are you connecting all of the spokes? Have you made the site an efficient self- service resource? (Hint: focus on information architecture, content and search engine optimization)
  54. 54. Ruffalo Noel Levitz 54 3Are you measuring? How might your students be different? What is happening with your population in terms of mobile adoption? How are your social media channels supporting engagement goals?
  55. 55. Ruffalo Noel Levitz 55 4 Go beyond “click, read, leave” How do your digital resources encourage engagement? Do you have effective calls-to-action in place that match market and stage?
  56. 56. Ruffalo Noel Levitz 56 5 SEO is a way of life, not a luxury They are using Google to find you. Are you helping them get to your preferred landing pages?
  57. 57. Ruffalo Noel Levitz 57 6 Content Strategy should take up most of your time How can you keep your site content fresh and engaging? How can you advance relevance and support SEO? How can you integrate, syndicate and renew your content through all appropriate channels?
  58. 58. Ruffalo Noel Levitz 58 7 Deliver a comprehensive visual depiction of your campus and people Deliver images that provide a sense of place, location context AND three under tree!
  59. 59. Ruffalo Noel Levitz 59 8 Mobile Users Cannot Be Ignored Get your website, e-mail messages and landing pages into responsive templates. Now. And check those forms on mobile!
  60. 60. Ruffalo Noel Levitz 60 9 Focus on the most relevant and expected channels Be sure your website content strategy is connected with your social media resources. Measure! Experiment! Measure!
  61. 61. Ruffalo Noel Levitz 61 10Try new stuff Text messaging. It’s time. Landing pages to support e-mail. Are you using them? .
  62. 62. What should we be asking next?
  63. 63. Ruffalo Noel Levitz 63 Stephanie Geyer, Noel-Levitz Voice: (303) 594-0370 Email: stephanie-geyer@noellevitz.com @StephGeyer Lance Merker, OmniUpdate Voice: (805) 484-9400 Email: lance@omniupdate.com @LanceMerker Please use #eexpect when tweeting about E-expectations or to share question ideas

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