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Introduction to Blogging

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University College Falmouth
Technology
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BA (Hons) Advertising Introducing Blogging
What is a Blog? A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites
Advantages of Blogging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://econsultancy.com/uk/blog/5671-a-beginners-guide-to-blogging-for-business
Blog Writing Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blog Post Optimisation Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogging Platforms
Social Media Integration
Social Bookmarking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sourcing News and Content Subscribe to key news sources and blogs to create a steady stream of potential content Subscribe via RSS – “Really Simple Syndication” Pulls all blog feeds into an RSS reader such as Google Reader – easy to scan stories:
Good Blogs
Good Blogs
Good Blogs
Social Media Module on SlideShare http://www.slideshare.net/UCFadvertising
Clemi Hardie [email_address] @clemihardie

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Introduction to Blogging

  • 1. BA (Hons) Advertising Introducing Blogging
  • 2. What is a Blog? A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites
  • 3.
  • 4.
  • 5.
  • 8.
  • 9. Sourcing News and Content Subscribe to key news sources and blogs to create a steady stream of potential content Subscribe via RSS – “Really Simple Syndication” Pulls all blog feeds into an RSS reader such as Google Reader – easy to scan stories:
  • 13. Social Media Module on SlideShare http://www.slideshare.net/UCFadvertising

Editor's Notes

  1. Definition of Social Media Brief description and examples of each.
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