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Introduction to Blogging

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  • Definition of Social Media Brief description and examples of each.
  • Definition of Social Media Brief description and examples of each.
  • Definition of Social Media Brief description and examples of each.
  • Definition of Social Media Brief description and examples of each.
  • Definition of Social Media Brief description and examples of each.
  • Definition of Social Media Brief description and examples of each.
  • Definition of Social Media Brief description and examples of each.
  • Definition of Social Media Brief description and examples of each.
  • Definition of Social Media Brief description and examples of each.
  • Definition of Social Media Brief description and examples of each.
  • Definition of Social Media Brief description and examples of each.
  • Definition of Social Media Brief description and examples of each.
  • Transcript

    • 1. BA (Hons) Advertising Introducing Blogging
    • 2. What is a Blog? A blog is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs and it is this interactivity that distinguishes them from other static websites
    • 3. Advantages of Blogging
      • Showcases expertise and knowledge
      • Quick, easy and inexpensive
      • Increases brand awareness and reach
      • Search engine friendly
      • Adds fresh content to website
      • Provides company news source
      • Builds community around blog
      • Appear accessible to customers
      • Interactive medium
      http://econsultancy.com/uk/blog/5671-a-beginners-guide-to-blogging-for-business
    • 4. Blog Writing Guidelines
      • Write unique and quality content which is focused around a specific topic
      • area – demonstrate your expertise
      • Make sure your post headlines are intriguing yet also summarise your
      • argument and the content of your post
      • Use sub-headings and bullet points to break up the content of your post
      • Keep it short and succinct – around 500-600 words is usually enough.
      • Make sure you spell and grammar check your blog posts
      • Make sure you include relevant links within the copy – this
      • can be to other resources your reader may find useful or to information
      • on your own website
      • Be aware of your keyword and keyphrases when writing your posts
      • Add rich media such as videos, photos and podcasts
    • 5. Blog Post Optimisation Guidelines
      • Include your keyphrases in the blog post title and make sure the title is
      • contained within the <h1> tag
      •  
      • Optimise images using the alt attribute – again, try to include your
      • keyphrases
      • Include inline links back to your main website – make sure you use the
      • correct anchor text and landing page
      •  
      • Link out to other sites too – then email them to let them know you have
      • included them in your post – this way they are more likely to link back
      • to you and reference you in future posts
      •  
      • Use your keyphrase within the first paragraph of your blog post but only if
      • it looks natural – ‘keyword stuffing’ is a frowned upon practice
    • 6. Blogging Platforms
    • 7. Social Media Integration
    • 8. Social Bookmarking
      • “ A method for Internet users to organize, store, manage and search for bookmarks of resources online”
      • An excellent way to increase visibility of your blog content
      • Examples of social bookmarking sites include:
        • Digg
        • Delicious
        • Reddit
        • StumbleUpon
      • All new blog posts should be submitted to social
      • bookmarking sites
    • 9. Sourcing News and Content Subscribe to key news sources and blogs to create a steady stream of potential content Subscribe via RSS – “Really Simple Syndication” Pulls all blog feeds into an RSS reader such as Google Reader – easy to scan stories:
    • 10. Good Blogs
    • 11. Good Blogs
    • 12. Good Blogs
    • 13. Social Media Module on SlideShare http://www.slideshare.net/UCFadvertising
    • 14. Clemi Hardie [email_address] @clemihardie