3. “ The host of online technologies and platforms that allow users share resources and media content whilst communicating with their peers and connect with others” “ Social media are primarily Internet-based tools for sharing and discussing information among human beings.”
4. “ Social media are primarily Internet & Mobile based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, telecommunications and social interaction, and the construction of words, pictures, videos and audio.” http://econsultancy.com/uk/blog/3527-what-is-social-media-here-are-34-definitions
15. People upload 3,500 images to Flickr every minute … … that’s over 5 million images per day
16. 48 hours of video are uploaded to YouTube every minute… … . That’s 8 years worth of content being uploaded every day
17. Over 3 billion videos are viewed on YouTube every day… … and 150 years of video content are viewed on Facebook every day
18. It’s easy to get lost in all these numbers… http://jayepperhart.com/milliondot.gif And don’t forget 1 billion is… ONE THOUSAND MILLION
19. … . And all of these statistics will have changed again by the time I’ve finished delivering this lecture That’s a lot of conversations and content sharing…
27. Well, firstly…. Over 28 million people use Facebook in the UK – 50% of those log in every day 12.6 million people watched the opening show of X Factor My point??? That’s a lot of potential customers for your client…
28. Also worth noting… Facebook Account – FREE Twitter Account – FREE Time Investment – NOT FREE BUT Television Advertising – £££££ Radio Advertising – £££££ Print Advertising - £££££
29. Broadcast Interaction & Conversation But most importantly… There has been a fundamental shift in the way we communicate with each other…
32. Where is the trust in advertising? http://www.bigmouthmedia.com/live/articles/british-public-putting-more-trust-in-advertising.asp/7820/ 2011 ComRes Study 2010 Alterian Study www.alterian.com/brands-at-risk Only 5% (4% UK, 6% US) trusted advertising and 8% (9% UK, 6% US) ‘what the company says about itself
34. Recommendations matter! How are you most likely to share your opinions to your friends and acquaintances? It’s time for brands to join the conversation!
35. Back to the beginning… Social Media connects people and allows them to share their thoughts, opinions and media content Imagine if those thoughts, opinions and media content related to your brand Every time someone shares your content or mentions your brand, it acts as a personal recommendation for your product or service to their own network Now, that’s powerful…
38. And the point of this lecture? Inspire you to see the possibilities created by these new platforms and technologies Take a different approach to communicating with potential customers
40. Useful Resources and Blogs Mashable – http://www.mashable.com Econsultancy - http://econsultancy.com Brian Solis - http://www.briansolis.com/ Tamar Weinberg - http://www.techipedia.com/ Social Media Today - http://socialmediatoday.com/
