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Secrets of Making LinkedIn Productive & Profitable Tina Reed Johnson, Web Marketing & Social Media Consultant Blog & Servi...
Why LinkedIn? <ul><li>The  B to B Network </li></ul><ul><li>Highest Quality Users & Interaction of all Social Networks </l...
LinkedIn:  Home Page <ul><li>Newsfeed – Comment and like </li></ul><ul><li>Connect with Twitter (auto cross-postings) </li...
Basic Profile Set Up <ul><li>Branded Avatar (headshot – smile!) </li></ul><ul><li>Complete Profile (100%) </li></ul><ul><l...
Optimizing Your Keyword Rank <ul><li>**Listings show on LinkedIn Search & search engines** </li></ul><ul><li>Add Keywords ...
Get Connected <ul><li>Upload Current Email Contacts </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Business Dat...
LinkedIn Company Page <ul><li>Basic Set Up </li></ul><ul><ul><li>Website links, RSS Feed </li></ul></ul><ul><li>Let Employ...
LinkedIn: Jobs <ul><li>Online Resume </li></ul><ul><li>LinkedIn Job Section </li></ul><ul><ul><li>Search for Jobs by Keywo...
LinkedIn: What’s Next? <ul><li>Questions & Answers (More tab) </li></ul><ul><ul><li>Both ASK and ANSWER </li></ul></ul><ul...
LinkedIn:  Paid Profile <ul><li>Not Essential, but: </li></ul><ul><li>Need to send In-Mail (hard to connect w/higher profi...
Create a LinkedIn Group <ul><li>Limited to 10 Groups </li></ul><ul><li>Logo </li></ul><ul><li>Name - Searchable! </li></ul...
Messaging Your LinkedIn Group <ul><li>Use “Templates” </li></ul><ul><li>Create a Welcome Message </li></ul><ul><ul><li>Aut...
Messaging Your LinkedIn Group <ul><li>Send Group Announcements  </li></ul><ul><ul><li>Up to Once Every 7 days </li></ul></...
Grow Your LinkedIn Group <ul><li>Send Invitations to Connections  </li></ul><ul><ul><li>Can only Send 50 at a time (enter ...
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Tina Reed Johnson LinkedIn Videos

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Tina Reed Johnson, Web Marketing & Social Media Consultant, shares the benefits of and how to use LinkedIn!

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Transcript of "Tina Reed Johnson LinkedIn Videos"

  1. 1. Secrets of Making LinkedIn Productive & Profitable Tina Reed Johnson, Web Marketing & Social Media Consultant Blog & Services: http://tinareedjohnson.com LinkedIn: http://linkedin.com/in/tinareedjohnson http://www.linkedin.com/company/2454267 Facebook: http://facebook.com/tinareedjohnson Twitter: @tinareedjohnson G+: https://plus.google.com/u/0/104326242844936940335 YouTube: http://www.youtube.com/user/ tinareedjohnson
  2. 2. Why LinkedIn? <ul><li>The B to B Network </li></ul><ul><li>Highest Quality Users & Interaction of all Social Networks </li></ul><ul><li>Highest Average Household Income per User </li></ul><ul><li>Only Social Media w/downloadable Contact Database </li></ul><ul><li>All Fortune 500 CEOs represented </li></ul><ul><li>49% Users have Power to make Major Buying Decisions </li></ul><ul><li>½ of company recruiters search for Job Candidates </li></ul><ul><li>Twitter, Facebook - Don’t measure UP </li></ul>
  3. 3. LinkedIn: Home Page <ul><li>Newsfeed – Comment and like </li></ul><ul><li>Connect with Twitter (auto cross-postings) </li></ul><ul><li>Good news stories to share on other profiles </li></ul><ul><li>Your stats </li></ul><ul><li>People suggestions </li></ul><ul><li>Group suggestions </li></ul><ul><li>Add WordPress blog (also appears on profile) </li></ul>
  4. 4. Basic Profile Set Up <ul><li>Branded Avatar (headshot – smile!) </li></ul><ul><li>Complete Profile (100%) </li></ul><ul><li>Get Your Custom URL (Public Profile) </li></ul><ul><li>Link to Twitter & Share Status Updates </li></ul><ul><li>Import Your RSS feed (blog) </li></ul><ul><li>Recommendations (@ least 3) </li></ul><ul><li>Update your Status Daily to stay Top </li></ul><ul><li>of Mind in the Newsfeed </li></ul><ul><ul><li>Share updates to Groups </li></ul></ul>
  5. 5. Optimizing Your Keyword Rank <ul><li>**Listings show on LinkedIn Search & search engines** </li></ul><ul><li>Add Keywords to 5 Main Sections of Your Profile: </li></ul><ul><li>Headline </li></ul><ul><li>Current Work Experience </li></ul><ul><li>Past Work Experience </li></ul><ul><li>Summary Section </li></ul><ul><li>Specialties Section </li></ul><ul><li>TIP: For higher ranking search, add keywords, </li></ul><ul><li>add connections, use paid profile </li></ul>
  6. 6. Get Connected <ul><li>Upload Current Email Contacts </li></ul><ul><ul><li>Personal </li></ul></ul><ul><ul><li>Business Database </li></ul></ul><ul><ul><li>Always send personal message stating something in </li></ul></ul><ul><ul><li>common (from their profile) </li></ul></ul><ul><li>Respond to Invitations in In-box </li></ul><ul><li>Share Your Custom URL in Social Media & Email sig </li></ul><ul><li>Email Current Customers (or co. newsletter) </li></ul><ul><li>Add Link/icon on Your Blog/Website </li></ul>
  7. 7. LinkedIn Company Page <ul><li>Basic Set Up </li></ul><ul><ul><li>Website links, RSS Feed </li></ul></ul><ul><li>Let Employees Link </li></ul><ul><li>Add Your Products or Services </li></ul><ul><ul><li>Images, Descriptions, Links, Videos </li></ul></ul><ul><li>See Comparative Analytics </li></ul><ul><li>Promote Your Page - Grow Followers </li></ul>
  8. 8. LinkedIn: Jobs <ul><li>Online Resume </li></ul><ul><li>LinkedIn Job Section </li></ul><ul><ul><li>Search for Jobs by Keywords </li></ul></ul><ul><ul><li>See Jobs You Might Be Interested In (updates on home page) </li></ul></ul><ul><ul><li>Follow Companies </li></ul></ul><ul><ul><li>Your Group Job Listings </li></ul></ul><ul><li>Find Shared Connections to Companies you are Interested In </li></ul><ul><li>Ask for Introduction </li></ul>
  9. 9. LinkedIn: What’s Next? <ul><li>Questions & Answers (More tab) </li></ul><ul><ul><li>Both ASK and ANSWER </li></ul></ul><ul><ul><li>Use private reply to engage directly </li></ul></ul><ul><li>Events </li></ul><ul><ul><li>Physical & Virtual </li></ul></ul><ul><li>Reading List and other Applications </li></ul><ul><li>Add Video using SlideShare </li></ul><ul><li>Paid Advertising (Personal or Company page) </li></ul>
  10. 10. LinkedIn: Paid Profile <ul><li>Not Essential, but: </li></ul><ul><li>Need to send In-Mail (hard to connect w/higher profile) </li></ul><ul><li>Need to see full names @ times </li></ul><ul><li>Obtain more search results </li></ul><ul><li>Can see whose been looking at your profile </li></ul>
  11. 11. Create a LinkedIn Group <ul><li>Limited to 10 Groups </li></ul><ul><li>Logo </li></ul><ul><li>Name - Searchable! </li></ul><ul><li>Summary/Description - Searchable! </li></ul><ul><li>Use Group Rules to encourage new users </li></ul><ul><li>Import Your Blog RSS Feed for Auto-Posting and Discussion </li></ul><ul><li>Time-Saving TIP: Auto-Join & Open Group </li></ul>
  12. 12. Messaging Your LinkedIn Group <ul><li>Use “Templates” </li></ul><ul><li>Create a Welcome Message </li></ul><ul><ul><li>Automated! </li></ul></ul><ul><ul><li>Sent to Email Inbox - not LinkedIn Inbox </li></ul></ul><ul><ul><li>Build Your List </li></ul></ul><ul><ul><ul><li>Link to Your Newsletter or Website </li></ul></ul></ul><ul><ul><ul><li>Give a Freebie to Sign Up! </li></ul></ul></ul><ul><ul><li>How to Connect in Social Media </li></ul></ul>
  13. 13. Messaging Your LinkedIn Group <ul><li>Send Group Announcements </li></ul><ul><ul><li>Up to Once Every 7 days </li></ul></ul><ul><ul><li>Goes to Member’s Email Inbox </li></ul></ul><ul><ul><li>Keep it Short </li></ul></ul><ul><ul><li>Include hyper-link http:// </li></ul></ul><ul><ul><li>Always Test! </li></ul></ul><ul><li>Once a quarter, remind them about Your Newsletter </li></ul>
  14. 14. Grow Your LinkedIn Group <ul><li>Send Invitations to Connections </li></ul><ul><ul><li>Can only Send 50 at a time (enter email addresses) </li></ul></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Topic </li></ul></ul><ul><li>Send a Personal Message </li></ul><ul><li>Use Custom Group Join Link </li></ul><ul><ul><li>Send to Social Media Profiles </li></ul></ul><ul><ul><li>Link on Website </li></ul></ul><ul><ul><li>Email Signature, Newsletter list </li></ul></ul>
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