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Tina Reed Johnson LinkedIn Videos

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Tina Reed Johnson, Web Marketing & Social Media Consultant, shares the benefits of and how to use LinkedIn!

Tina Reed Johnson, Web Marketing & Social Media Consultant, shares the benefits of and how to use LinkedIn!

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  • 1. Secrets of Making LinkedIn Productive & Profitable Tina Reed Johnson, Web Marketing & Social Media Consultant Blog & Services: http://tinareedjohnson.com LinkedIn: http://linkedin.com/in/tinareedjohnson http://www.linkedin.com/company/2454267 Facebook: http://facebook.com/tinareedjohnson Twitter: @tinareedjohnson G+: https://plus.google.com/u/0/104326242844936940335 YouTube: http://www.youtube.com/user/ tinareedjohnson
  • 2. Why LinkedIn?
    • The B to B Network
    • Highest Quality Users & Interaction of all Social Networks
    • Highest Average Household Income per User
    • Only Social Media w/downloadable Contact Database
    • All Fortune 500 CEOs represented
    • 49% Users have Power to make Major Buying Decisions
    • ½ of company recruiters search for Job Candidates
    • Twitter, Facebook - Don’t measure UP
  • 3. LinkedIn: Home Page
    • Newsfeed – Comment and like
    • Connect with Twitter (auto cross-postings)
    • Good news stories to share on other profiles
    • Your stats
    • People suggestions
    • Group suggestions
    • Add WordPress blog (also appears on profile)
  • 4. Basic Profile Set Up
    • Branded Avatar (headshot – smile!)
    • Complete Profile (100%)
    • Get Your Custom URL (Public Profile)
    • Link to Twitter & Share Status Updates
    • Import Your RSS feed (blog)
    • Recommendations (@ least 3)
    • Update your Status Daily to stay Top
    • of Mind in the Newsfeed
      • Share updates to Groups
  • 5. Optimizing Your Keyword Rank
    • **Listings show on LinkedIn Search & search engines**
    • Add Keywords to 5 Main Sections of Your Profile:
    • Headline
    • Current Work Experience
    • Past Work Experience
    • Summary Section
    • Specialties Section
    • TIP: For higher ranking search, add keywords,
    • add connections, use paid profile
  • 6. Get Connected
    • Upload Current Email Contacts
      • Personal
      • Business Database
      • Always send personal message stating something in
      • common (from their profile)
    • Respond to Invitations in In-box
    • Share Your Custom URL in Social Media & Email sig
    • Email Current Customers (or co. newsletter)
    • Add Link/icon on Your Blog/Website
  • 7. LinkedIn Company Page
    • Basic Set Up
      • Website links, RSS Feed
    • Let Employees Link
    • Add Your Products or Services
      • Images, Descriptions, Links, Videos
    • See Comparative Analytics
    • Promote Your Page - Grow Followers
  • 8. LinkedIn: Jobs
    • Online Resume
    • LinkedIn Job Section
      • Search for Jobs by Keywords
      • See Jobs You Might Be Interested In (updates on home page)
      • Follow Companies
      • Your Group Job Listings
    • Find Shared Connections to Companies you are Interested In
    • Ask for Introduction
  • 9. LinkedIn: What’s Next?
    • Questions & Answers (More tab)
      • Both ASK and ANSWER
      • Use private reply to engage directly
    • Events
      • Physical & Virtual
    • Reading List and other Applications
    • Add Video using SlideShare
    • Paid Advertising (Personal or Company page)
  • 10. LinkedIn: Paid Profile
    • Not Essential, but:
    • Need to send In-Mail (hard to connect w/higher profile)
    • Need to see full names @ times
    • Obtain more search results
    • Can see whose been looking at your profile
  • 11. Create a LinkedIn Group
    • Limited to 10 Groups
    • Logo
    • Name - Searchable!
    • Summary/Description - Searchable!
    • Use Group Rules to encourage new users
    • Import Your Blog RSS Feed for Auto-Posting and Discussion
    • Time-Saving TIP: Auto-Join & Open Group
  • 12. Messaging Your LinkedIn Group
    • Use “Templates”
    • Create a Welcome Message
      • Automated!
      • Sent to Email Inbox - not LinkedIn Inbox
      • Build Your List
        • Link to Your Newsletter or Website
        • Give a Freebie to Sign Up!
      • How to Connect in Social Media
  • 13. Messaging Your LinkedIn Group
    • Send Group Announcements
      • Up to Once Every 7 days
      • Goes to Member’s Email Inbox
      • Keep it Short
      • Include hyper-link http://
      • Always Test!
    • Once a quarter, remind them about Your Newsletter
  • 14. Grow Your LinkedIn Group
    • Send Invitations to Connections
      • Can only Send 50 at a time (enter email addresses)
      • Location
      • Topic
    • Send a Personal Message
    • Use Custom Group Join Link
      • Send to Social Media Profiles
      • Link on Website
      • Email Signature, Newsletter list

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