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HOW TO GET LEADS FROM
LINKEDIN
Jenny Karn
linkedin.com/in/jennykarn
LINKEDIN WEBSITE
REFERRAL TRAFFIC IS
NEARLY 4XTHAT OF OTHER SOCIAL PLATFORMS,
YET IT IS FREQUENTLY
IGNORED BY BUSINESSES I...
THAT GIVES YOUR BRAND AN
OPPORTUNITYTO STAND OUT
ON THE PLATFORM.
YOUR LINKEDIN PRESENCE REQUIRES
A TWO-PRONGED STRATEGY
YOUR EMPLOYEES’
PERSONAL PROFILES
YOUR COMPANY PAGE
OUR PHILOSOPHYYOUR COMPANY PAGE
Add a banner
image and include the
company logo
CREATE (OR UPDATE) YOUR PAGE
Use search-friendly
keywords throughout the
c...
ADD FOLLOWERS
Add a LinkedIn icon to
your website or email
signature
Cross-promote your
LinkedIn account
on other social c...
PUBLISH A MIX OF CONTENT
CURATED
CONTENT
30%
ORIGINAL
CONTENT
70%
TALK ABOUT TOPICS YOUR PROSPECTIVE
CLIENTS AND EMPLOYEES CARE ABOUT
INDUSTRY
INSIGHTS
COMPANY
CULTURE
COMPANY
NEWS
CAREER
...
YOU DON’T HAVE TO POST EVERY DAY
Aim for 20 posts per month or
roughly 3x per week with additional
posts as needed
Post du...
REMEMBER LINKEDIN IS A VISUAL PLATFORM
Photos and video perform well
Don’t shy away from phone images
A mix of professiona...
OUR PHILOSOPHYOUR PHILOSOPHY
YOUR EMPLOYEES’
PERSONAL PROFILES
WE’VE ALL HEARD THE
ADAGE “IT’S NOT WHAT YOU KNOW,
BUT WHO YOU KNOW,” BUT
WHATYOUKNOW
ABOUT LINKEDIN CAN
ALLOW YOU TO BETT...
IMPROVE YOUR PROFILE
Choose a professional headshot
Use search-friendly keywords in your
headline and summary
Include all ...
Sync your email with LinkedIn to find
your connections
Add your LinkedIn URL to your email
signature and your Twitter bio
...
POST REGULARLY TO YOUR PROFILE
Share helpful articles
Update your followers about
business opportunities
Avoid sales pitch...
OUR PHILOSOPHYOUR PHILOSOPHY
LINKEDIN’S
PAID OPTIONS
CONSIDER THE THREE TYPES
OF PAID PROMOTION
Paid
Advertising
InMail
Sponsored
Udates
EXPLORE PREMIUM ACCOUNTS
InMail and Sales Navigator are
available only through paid
accounts
Individual premium accounts
r...
OUR PHILOSOPHYOUR PHILOSOPHY
BEYOND
BEST PRACTICES
PEOPLE YOU KNOW KNOW PEOPLE
Search specific companies you’d love
to work with
Do you have connections in common
with anyon...
Jenny Karn
Jenny@beutlerink.com
linkedin.com/in/jennykarn
Beutler Ink
www.beutlerink.com
@BeutlerInk
THANK YOU! KEEP IN TO...
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How to Get Leads on LinkedIn

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In this deck, we provide a two-pronged strategy to improve your company's LinkedIn presence. Learn how to get more leads on LinkedIn using just a few simple tips.

Published in: Marketing
  • Good post! We follow all the mentioned methods along with an advanced tool called AeroLeads that works wonders with LinkedIn to generate quality leads.
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How to Get Leads on LinkedIn

  1. 1. HOW TO GET LEADS FROM LINKEDIN Jenny Karn linkedin.com/in/jennykarn
  2. 2. LINKEDIN WEBSITE REFERRAL TRAFFIC IS NEARLY 4XTHAT OF OTHER SOCIAL PLATFORMS, YET IT IS FREQUENTLY IGNORED BY BUSINESSES IN FAVOR OF FACEBOOK OR TWITTER.
  3. 3. THAT GIVES YOUR BRAND AN OPPORTUNITYTO STAND OUT ON THE PLATFORM.
  4. 4. YOUR LINKEDIN PRESENCE REQUIRES A TWO-PRONGED STRATEGY YOUR EMPLOYEES’ PERSONAL PROFILES YOUR COMPANY PAGE
  5. 5. OUR PHILOSOPHYYOUR COMPANY PAGE
  6. 6. Add a banner image and include the company logo CREATE (OR UPDATE) YOUR PAGE Use search-friendly keywords throughout the company “about” section Fill in all the profile fields
  7. 7. ADD FOLLOWERS Add a LinkedIn icon to your website or email signature Cross-promote your LinkedIn account on other social channels Consider an email blast to let people know you’re on LinkedIn
  8. 8. PUBLISH A MIX OF CONTENT CURATED CONTENT 30% ORIGINAL CONTENT 70%
  9. 9. TALK ABOUT TOPICS YOUR PROSPECTIVE CLIENTS AND EMPLOYEES CARE ABOUT INDUSTRY INSIGHTS COMPANY CULTURE COMPANY NEWS CAREER OPPORTUNITIES PRODUCTS, SERVICES, AND SPECIALS
  10. 10. YOU DON’T HAVE TO POST EVERY DAY Aim for 20 posts per month or roughly 3x per week with additional posts as needed Post during peak LinkedIn usage times (usually office hours, depending on your industry)
  11. 11. REMEMBER LINKEDIN IS A VISUAL PLATFORM Photos and video perform well Don’t shy away from phone images A mix of professional photos and more candid snapshots works best
  12. 12. OUR PHILOSOPHYOUR PHILOSOPHY YOUR EMPLOYEES’ PERSONAL PROFILES
  13. 13. WE’VE ALL HEARD THE ADAGE “IT’S NOT WHAT YOU KNOW, BUT WHO YOU KNOW,” BUT WHATYOUKNOW ABOUT LINKEDIN CAN ALLOW YOU TO BETTER REACH WHOYOUKNOW IN YOUR PROFESSIONAL LIFE.
  14. 14. IMPROVE YOUR PROFILE Choose a professional headshot Use search-friendly keywords in your headline and summary Include all professional positions even ones outside your current career Max out the skills (50) Add projects, images, videos and presentations to show off your work
  15. 15. Sync your email with LinkedIn to find your connections Add your LinkedIn URL to your email signature and your Twitter bio Give recommendations to get recommendations Join and contribute to relevant groups Follow influencers and channels FIND YOUR CONNECTIONS
  16. 16. POST REGULARLY TO YOUR PROFILE Share helpful articles Update your followers about business opportunities Avoid sales pitches; think like a journalist
  17. 17. OUR PHILOSOPHYOUR PHILOSOPHY LINKEDIN’S PAID OPTIONS
  18. 18. CONSIDER THE THREE TYPES OF PAID PROMOTION Paid Advertising InMail Sponsored Udates
  19. 19. EXPLORE PREMIUM ACCOUNTS InMail and Sales Navigator are available only through paid accounts Individual premium accounts range from $30 dollars a month (for job seekers) to $80 a month (for sales professionals) A team plan gives multiple employees access to Sales Navigator for $130 a month
  20. 20. OUR PHILOSOPHYOUR PHILOSOPHY BEYOND BEST PRACTICES
  21. 21. PEOPLE YOU KNOW KNOW PEOPLE Search specific companies you’d love to work with Do you have connections in common with anyone in a relevant position? Ask for an intro!
  22. 22. Jenny Karn Jenny@beutlerink.com linkedin.com/in/jennykarn Beutler Ink www.beutlerink.com @BeutlerInk THANK YOU! KEEP IN TOUCH!

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