1. 22nd – 24th November 2012, Jaipur
Smarter Datacenter
Sanjeev Gupta
IBM Datacenter Services

2. IBM has built over 30 M sq feet of raised floor globally for clients
and own or manage over 8 M sq feet. IBM investments are
transforming the data center
Cumulative benefit of $4 billion over 5 years
IBM Data
Center and IT For every dollar invested, saw a $4 cumulative benefit.
Rationalization Consolidate and virtualize 4,300 servers onto ~30 IBM
System z™ mainframes
Invest $1 B to accelerate green technologies and services
Double compute capacity in data centers we own or
Project manager without increasing power consumption
Big Green
Save 5 B kilowatt hours per year
Applied same lessons to thousand of customers
RTP was engineered for cloud computing
IBM Family of
Instrumented, integrated and intelligent data center management
Modular Data
Centers IBM's new center "as close to state-of-the-art as I have seen.”
David Cappuccio, Chief of Research for Infrastructures, Gartner, Data Centers Go Green
Cloud-enabled 1200 users in China Dev Lab workplace cloud
on demand IT Up to 40% savings in storage costs with network coude
2

3. Data Center Services can help customers respond to these
challenges
Future proof existing Rationalize the data Flexible Design to be
data center center infrastructure responsive to change.
infrastructure. across the company.
Double IT capacity or Improve operational Pay as you grow by deferring
reduce operational efficiencies while reducing 40-50% of capital and
expenses by 50%. operational expenses by 50%. operational costs.
Integrated Management of IT and data center operations.
Lower operational costs up to 20%.
3

4. Leadership Data Centers are Smarter :
Designed to meet existing needs with the flexibility
to respond to future unknowns in business
requirements, technology and computing models
Leverage cost-effective approaches to optimize
assets to improve operational efficiency – including
hardware, software, data centers and people and
processes
Require active monitoring and management
capability to provide the operational insights to
meet the required availability, capacity planning
and energy efficiency.
Implemented end- to- end to achieve desired
outcomes and enhanced value
4

5. Unique innovations in Data Center infrastructure
IBM’s investments in Research yield path breaking technologies in the data
center industry
Rear Door Heat Mobile Portable modular Enterprise modular
Exchanger (RDHx) Measurement data center (PMDC) data center (EMDC)
Technology (MMT)
Data Center
Analytics (ALDM)
Cool upto 30kW per Visualize cooling to Implement any Flexible capabilities Map dependencies
rack identify issues and where, any climate over 20 years to better plan
Reduce energy fix Continuous 18x power and cooling relocation
consumption on Reduce up-to 20% operations during growth Minimize complexity
cooling by over 50% of energy IT maintenance Defer 40-50% of and risk in data
consumption of the ISO shipping CapEx and OpEx cost center relocation
data center containers enable
global portability
5

6. Change is accelerating …
IT demand Cost pressures Need for flexibility
82M Servers installed
by 2013
75% Of CIO’s anticipate 70¢ Of every $1 is spent
on maintaining
a strongly
centralized existing environment
Server workloads infrastructure
20% have been in 5 years
virtualized Of data centers are
71% > 7 years old
650% Storage growth by
2012 Increase
2-3% forecast for
Disk storage is IT spending
5-60% Of IT workloads
<30% used effectively
may be
cloud-enabled
6

7. You experience the barriers of time, cost and risk today
Aligning IT and business goals
Business Goals
Grow top and IT Reality
bottom line by:
• Driving business innovation
Getting Up and Running
• 2-3 months to specify and procure
• Make new markets
• 2-3 months to integrate, configure
• Respond to competitive
and deploy
threats
• Enhance the customer
experience Development Operations
• 3-6 months to go from
development to production
Ongoing Effort
• 1-3 months to troubleshoot and tune
Typical Results: • Ongoing effort and downtime to
• 34% of new IT projects deploy late maintain, scale and upgrade
• 55% experience application downtime for
major infrastructure upgrades once deployed
From a commissioned study conducted by Forrester Consulting on behalf of IBM

8. Top reasons for upgrading Server Rooms
Mid-size businesses have an opportunity to optimize their server room
infrastructure
• Most server rooms were not designed to
keep pace with modern complement of
fully virtualized servers and consolidated
storage
• Decrease real estate costs, through
space saving server room designs that
support denser, smaller foot prints of
servers & storage
• Increased air-conditioning efficiency to
reduce energy consumption & costs
• Decreased maintenance and
management costs through automation
Source:

9. Integrated design approach can optimize space and efficiency
Applying a tried & tested concept of Blade systems to evolve
the Integrated Server Room 19” rack
Deploy any standard
mount equipment, Servers,
Deploy standard Blade Storage, Networking
components, Servers, Storage, etc
Redundant Blowers for Cooling
Redundant Power Sources

10. Presenting the Integrated Server Room
1. No raised floor required
2. 800mmx1000mm racks
2100mm height
3. Electrical input panel
4. UPS system
9
5. Close coupled indoor unit for
6 air-conditioning
2 6. Outdoor unit for air-
7 8 conditioning
12 12 7. Fire detection & Novec based
10 suppression
5
12 12 8. Central monitoring system
3
4 9. Surveillance & automated
11 recording of video
10. Access control options for
1 Rack door
11. 100mm plinth for racks
12. IT equipments, Servers,
Storage, networking, etc

11. Rapid Deployment of ISR in any building environment in 6-8 weeks
from order placement
Compute capacity
• Hosting 2/4/6 IT racks in any indoor space
• Support long-term computing needs while decreasing
operating costs
• Supports densities between 3.5kW and 7kW
Availability
• Complete server room infrastructure including power,
cooling, UPS, batteries, fire & security systems, IT racks,
networking, and remote monitoring
• Environmentally protected & secure operational
environment
• High availability designs (N+N) for UPS and cooling
Costs
• Uses 50% lesser space and can be deployed in ¼th of
time as compared to traditional server room design &
build methods
• Decrease real estate costs with deployment in any office
area other than basement and terrace of a building
• Incorporates best practices from international standards
like IBM Reliability Levels, ASHRAE TC 9.9, NFPA 75 etc11

12. Integrated Server Room – configuration options
Design configurations are flexible to meet installation requirements
Configured inside 2 IT racks.
Provides 10kVA N+N redundant power
Cooling redundancy is N+N .
Includes Video security, Fire detection & suppression
Rack access control options with Key lock, smart card as well as PIN pad
Centralized monitoring over TCP/IP for the total solution
Up to 55U usable space for IT
Configured inside 4 IT racks.
Provides 20kVA N+N redundant power
Cooling redundancy is N+N .
Includes Video security, Fire detection & suppression
Rack access control options with Key lock, smart card as well as PIN pad
Centralized monitoring over TCP/IP for the total solution
Up to 118U usable space for IT
Configured inside 6 IT racks.
Provides 30kVA N+N redundant power
Cooling redundancy is N+N .
Includes Video security, Fire detection & suppression
Rack access control options with Key lock, smart card as well as PIN pad
Centralized monitoring over TCP/IP for the total solution
Up to 177U usable space for IT

13. Integrated Server Room features
Energy efficient high density capable close coupled cooling
Close coupled cooling architecture improves efficiency of cooling.
Super digital inverter facilitates demand based capacity modulation and
saves up to 40% energy as compared to traditional technologies
Utilizes green refrigerant R410A
High sensible cooling with high CFM evaporator design
Excellent separation of hot and cold air paths, increases return air
temp, thus improving air conditioning efficiency
Space optimized UPS system
Compact rack mounted design, including rear mounted PDU
High efficiency of upto 94% even at half load
Remote monitoring using SNMP card built in
Large input voltage range 160V to 280V
15 minutes backup at design load
Factory integrated battery packs with improved reliability
13 IBM Site and Facilities Services – SMSR overview | July 2009

14. Integrated Server Room features
Fire detection and Novec based suppression system
Automatic extinguishing with the extinguisher gas NOVEC 1230, which is
eco-friendly and harmless to humans and IT
Minimal space requirements with just one U per enclosure
Active smoke extraction system and therefore early fire detection
Monitoring & Video surveillance system
Video surveillance and monitoring to record human activity.
Monitors temperature, Potential free contacts, water leakage, SNMP
devices
Automated alerts can be configured in various formats
Video recordings can be digitally signed to prevent tampering/alterations
Optional access control for Racks
Comes with unique key lock for each Rack as standard
Option for transponder based and code lock based access control
Transponder / code lock reports access information over SNMP
14 IBM Site and Facilities Services – | July 2012

15. A complete server room solution
from site assessment to handover
Assess Plan Configure Ship & Commission
Implement
Verify existing Detailed Data center fit-up,
site conditions planning and Procure integration and handover
Is the space identified Choose an appropriate Receive Warehouse Shipments
suitable with respect ISR model Design to at Customer Site and store.
to adequate meet client Prepare site for quick, easy
clearances ? requirement. installation of ISR model.
Approve Project plan Mobilize contractor specialist
Is stable power and communicate to teams and perform Site
available for the ISR ? stakeholders installation as per activities
Is space for Mobilize and Procure sequence.
installation of outdoor vendor components Establish monitoring
condenser units capabilities.
available ? Start-up and test ISR before
Sign-off Customer hand-over.
requirement Train Customer Operation
team

16. Integrated Server Room is a standard and highly
available IT critical infrastructure solution
Solution Features
Uses
Complete, fully functional, stand-alone data center
Production
Hosted in standard office floor other than building data center
basements and terrace
IBM Space optimized high quality design
Integrated
DR Set-up
Server Designed for low to medium power density H/w
Room technology environment
Design capabilities supports high availability, energy
efficiency, low noise and scalability using 2,4 & 6 rack Project
configurations.
based
Server
Quick to deploy data center (in 7 -10 days) Room

17. Integrated Server Room
Demo Unit for 2 Rack solution

18. Executive Summary
• Simplify Server/IT hardware deployment with Pre-Designed Integrated Server Room
system
• Provide data center capacity when and where you need it:
– Completely integrated solution providing UPS, Fire detection & suppression, Air-
conditioning, Surveillance and Centralized i/p based monitoring of the complete
solution.
– Reduce the deployment time from months to weeks
– Conserve valuable real estate, with 50% less space for the system
• Provide the appropriate level of availability to support your business needs
– Modular approach provides easy scalability of the solution in blocks of 2/4 racks
– Available with redundant UPS and cooling capacity
– Supports IT requirements of low density as well as Blade Servers
• Optimize data center capital and operating costs
– Solution in-a-box concept, eliminates site work and room dependencies
– Flexible installation options from offices, commercial spaces to factory sheds
– Ideal platform for multi-location and remote infrastructures for IT deployments
• Key Technology Partner : Rittal Germany and APC
An Integrated Server Room that saves up to 50% of the floor space, and up
to 30% of the energy, and enables you to deploy IT in any building space.

19. 19 IBM Site & Facilities Services

20. IBM Datacenter Site Services in India
Deep expertise in Design & Built
•Designed and build over 30 million square feet of raised floor for IBM Client in 40 countries.
•Built over 500,000 sq ft of raised floor area for over 170+ clients in India
•Completed first of its kind near Tier 4 datacenter build, in the region for an India client
•Over a period of last 10 years, IBM has helped over 15+ financial sector clients in India, build their DC
& DR totaling 1,63,000 sq.ft.
•Larger team of Datacenter certified professionals (CDCS,CDCP) in India
Combination of Global & Local strength
•Strong local presence.
•Dedicated team of 500+ experts globally.
•Strong reusable intellectual assets built on IBM best practices of 35 years – (Energy efficiency tool,
Thermal analysis SW etc)
Technology depth
•Implementation experience 15 + Green Datacenter
•Extensive implementation experience of multiple industry leading technologies in datacenter power
and cooling.
•We have learned what works … because we use it
•Leading provider of server and storage technologies