How Intel® is Managing Information
 Technology through the Downturn
       Server and DC Optimization




                ...
How IT Can Make a Difference




Drive Employee    Drive Business    Continue IT
 Productivity      Productivity     Effic...
Intel Data Center Profile
    Intel has four major groups currently driving
    individual data center requirements (DOME)...
Intel’s Data Center Journey


       1995-2000                   2000-2004               2005-2007         2008-2009



Hi...
Intel IT’s approach to DC Optimization
                 Activities                             Benefits

     Standardize
...
The Data Center Balancing Act
                                                              Be a Good
                    ...
Strategy 1: Data Center Optimization
                                             Information LifeCycle
                  ...
Strategy 2: Data Center Utilization
                 Minimize Capital Investments
                 Maximize Existing Infra...
Strategy 3: Growth and Location
                 Growth: Modular, Scalable
                 Locations: Hubs with Local Sup...
What Else Are We Working On?
  Finance
    ROI Calculations
    Project Justification Methodology
    Financial Architectu...
“Green” Data Center Considerations
Air-Flow Management and
Optimization
Economizers
Rack Level Cooling
High Ambient Temp O...
Intel IT’s Server Environment and
          Refresh Strategy




              12
Intel’s Server Environment

Office & Enterprise                    ~105k Servers
• Currently ~20%
  utilization           ...
Server Refresh Strategy
            Accelerating Refresh of All Servers >4-year Old



         “By accelerating the rate
...
Server Refresh Strategy
                Value in Buying higher-end Server Processors




                Advantages throug...
Virtualization in the Intel IT Environment

                      ’08 Office & Enterprise:
                          >1,00...
Summary
• Internal efficiencies critical in
  freeing up resources and
  reducing operational costs

• Server Refresh is a...
Other Resources Available:
        intel.com/it/              http://communities.intel.com/community/openportit/it

• Incr...
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Intel Server & Data Center Optimization Plan

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Intel Server & Data Center Optimization Plan

  1. 1. How Intel® is Managing Information Technology through the Downturn Server and DC Optimization 2009
  2. 2. How IT Can Make a Difference Drive Employee Drive Business Continue IT Productivity Productivity Efficiencies • Mobile Client • Data Center Refresh • Server Refresh 2
  3. 3. Intel Data Center Profile Intel has four major groups currently driving individual data center requirements (DOME): D Design Design Computing Support the chip design community Has most of the servers in Intel O Office General Purpose Supporting typical IT and customer services M Manufacturing FAB/ATM Manufacturing computing supporting fabrication and assembly E Enterprise Enterprise applications supporting eBiz and ERP 80% of Servers in Intel are in D 20% of Servers in Intel are in O, M and E
  4. 4. Intel’s Data Center Journey 1995-2000 2000-2004 2005-2007 2008-2009 High Growth with Data Center No DC Ownership Get Organized Strategy Refocus Intel acquisitions, large Inventory/Assessment Holistic Vision Lessons Learned data center growth of Data Centers Focus on Strategy Change Hardware being procured Standardized Designs Consolidation ROI vs. Consolid. independently Started Efficiency Begin Focus Chip design used at site efforts Execution level Began developing a No centralized system to Strategy use resources Beginning of DC Team
  5. 5. Intel IT’s approach to DC Optimization Activities Benefits Standardize Supply and demand forecasting Enabled IT & consolidations Processes and Design Specs Prevent unnecessary spending Overall Data Center structure Ensure consistency Improve Batch processing pools via grid Reduce server spending and computing (DCV) – (D) storage/hardware expenses Virtualization (DCU) – (O) & (E) Contain costs Replace single core with (network, power, space) quad-core servers Simplify environment Information Lifecycle Management Energy efficiency (6x) Intel “Green” Data Center Initiatives Containerized Data Centers Optimize Close inefficient & unnecessary Maximize data center utilization Data Centers in all locations Assure batch & virtualized servers Maximize server asset utilization are in optimal Data Center locations across the world
  6. 6. The Data Center Balancing Act Be a Good Manage and Plan Corporate Citizen Improve Computing Demand Affordability How Do We Balance? Keep Our Eyes on the Minimize Capital Industry—Be Competitive Reduce Resource Investments Consumption Optimize the Data Center Maximum Utilization, Lowest Total Cost
  7. 7. Strategy 1: Data Center Optimization Information LifeCycle Management (ILM) Storage Optimize Procurement Policies Forward Engineering/Technologies WAN Efficient Bandwidth Utilization Servers Refresh Servers Virtualize Servers Facilities Remote Batch Define Server Purpose (App Batch) DC Utilization: Power, Space, Cooling, and Floor Load Optimize Data Centers Temperatures Improve Long Range Demand Planning Matched Server/Data Center Purpose
  8. 8. Strategy 2: Data Center Utilization Minimize Capital Investments Maximize Existing Infrastructure Current State Future State Utilization Utilization 20% 60% 100% 80% 80% 80% STRATEGY Optimization + Technology Space, Floor Loading, Power and Cooling are Vital Capacity Components in Data Center Utilization
  9. 9. Strategy 3: Growth and Location Growth: Modular, Scalable Locations: Hubs with Local Support Building Block Approach Modular Scalable How? Growth More Demand Vision: Where? Hub Locations Optimize Existing Data Centers Local Data Centers Support Interactive Design Demand Technology Optimal Efficiency Refresh + Virtualization + Consolidation + Modularization
  10. 10. What Else Are We Working On? Finance ROI Calculations Project Justification Methodology Financial Architecture Facilities DC Blueprints Power and Cooling Economizers Facility Security Containerization Industry Trends Cloud Computing Enterprise SSD Strategy Sustainability Design SSD Strategy Green Computing Client Virtualization Process and Communications Consistent Unit Cost Communications Planning/Governance Compute/Storage Long Range Plan Website Dynamic Capital Forecast Modeling
  11. 11. “Green” Data Center Considerations Air-Flow Management and Optimization Economizers Rack Level Cooling High Ambient Temp Operation Power Efficient Systems dc Power Distribution Application Productivity Link Server Power Management Containerization (CC Systems Integration)
  12. 12. Intel IT’s Server Environment and Refresh Strategy 12
  13. 13. Intel’s Server Environment Office & Enterprise ~105k Servers • Currently ~20% utilization Design Computing Design Engineering ~80% • Grid computing Office, • #91 and #115 on Top500 Enterprise, Supercomputer list Manufacturing ~20% • ~100k Batch jobs every second, 24x7 • ~80% utilization Source: Internal Intel data as of Feb’09 13
  14. 14. Server Refresh Strategy Accelerating Refresh of All Servers >4-year Old “By accelerating the rate at which we refresh servers, we can take advantage of the increasing performance and energy efficiency” Source: Internal Intel data as of Dec’08, Whitepaper at: http://www.intel.com/it/pdf/Accelerated_Server_Refresh_Reduces_Data_Center_Cost.pdf 14
  15. 15. Server Refresh Strategy Value in Buying higher-end Server Processors Advantages through reduced data center space, reduced power, and lower application licenses Source: Internal Intel data as of Jan’09, Whitepaper at: http:// download.intel.com/it/pdf/AnimWP_Maximizing_IT_value_FINAL.p 15 df
  16. 16. Virtualization in the Intel IT Environment ’08 Office & Enterprise: >1,000 VM’s provisioned (~14% of systems) 40-50% Utilization; tier 3 applications Consolidation ratio of 10:1 ’08 Design Engineering VM’s running for test floor and SW development ’09+ iCloud: Continue to deploy; tier 2 applications Design Engineering for mixed OS & OS upgrades Dynamic resource allocation for power mngt. Source: Internal Intel data as of Feb’09 16
  17. 17. Summary • Internal efficiencies critical in freeing up resources and reducing operational costs • Server Refresh is a key strategy to ensure IT runs efficiently • Intel continues to look at innovation in DC operations for reducing running costs 17
  18. 18. Other Resources Available: intel.com/it/ http://communities.intel.com/community/openportit/it • Increasing the Business Value of Mobility http://download.intel.com/it/pdf/Increasing_the_Business_Value_of_Mobility.pdf • Proactive PC Support Improves Service and Lowers TCO http://download.intel.com/it/pdf/320075.pdf • Improving the Mobile Experience with Solid-State Drives http://download.intel.com/it/pdf/Improving_the_Mobile_Experience_with_Solid_State_Drives_2009.pdf • Accelerated Server Refresh Reduces Data Center Cost http://www.intel.com/it/pdf/Accelerated_Server_Refresh_Reduces_Data_Center_Cost.pdf • Maximizing IT Value by Using High-End Server processors http://download.intel.com/it/pdf/AnimWP_Maximizing_IT_value_FINAL.pdf • Reducing Storage Growth and Cost; A Comprehensive Approach to Storage Optimizations http://download.intel.com/it/pdf/320947_en.pdf • Reducing Data Center Cost with an Air Economizer http://www.intel.com/it/pdf/Reducing_Data_Center_Cost_with_an_Air_Economizer.pdf • Intel IT Annul Performance Report http://www.intel.com/it/apr.htm 18

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