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© 2014 IBM Corporation
Infrastructure Matters
Because Business Outcomes Matter
© 2014 IBM Corporation
2
-- Brian Hopkins et al., Forrester Research, “Forrester’s Top 15 Emerging
Technologies To Watch: Now To 2018”, February 2013.
Infrastructure matters because business outcomes matter
and new outcomes entail new infrastructure demands
“A wide range of innovations is
happening at the infrastructure
layer, as continued hardware
improvements drive new
capabilities for compute, storage,
and networking and combine with
new innovations in software.
These will recombine in numerous
ways to create much more
capable infrastructure and
application platforms.”
2
© 2014 IBM Corporation
3
Today’s leaders recognize the importance of technology
IBM CEO Studies
Technology factors
Market factors
Macro-economic factors
People skills
Regulatory concerns
Socio-economic factors
2006 2008 2010 2012 2013
1
2
3
6
4
5
1
2
3
6
4
5
1
2
3
6
4
5
1
2
3
6
4
5
2
3
6
4
5
1
Source: IBM Institute for Business Value, Global C-Suite Study, 2013
© 2014 IBM Corporation
4
Mobile, social, cloud, big data and analytics are changing
how we live, work and interact
40% of people
socialize more online
than they do face-to-face
300x growth
of digital content between
2005-2020
57% of
companies
using cloud to drive
competitive and cost
advantages
80% of all data
is unstructured and growing 15x the
rate of structured data
63% of people
expect to be doing more shopping on their
mobile devices over the next couple of years
© 2014 IBM Corporation
5
Composable Services
Dynamic Services, defined by Software
Cognitive Systems
Unstructured Data in Motion
Unpredictable Workloads
A Variety of Devices
Open Innovation
Infrastructure As-a-Service
Monolithic Applications
Static Infrastructure
Programmed Systems
Structured Data At Rest
Stable Well-Defined Workloads
Standard Devices
Proprietary Standards
Corporate-owned IT
From… To…
These new trends are changing workloads, driving the need
for more agile and efficient IT environments
© 2014 IBM Corporation
6
Scalable
processor, horizontal, vertical
Flexible
heterogeneous, configurable,
optimized
Reliable
resilient, redundant, recoverable
Secure
trusted, proven
Manageable
automation, orchestration
…and placing new and challenging requirements on the IT
infrastructure - demanding more from our systems
© 2014 IBM Corporation
7
Cognitive
capabilities
Continuous
data load
Massive IO
bandwidth
Low
latency
Flash for extreme
performance
Grid-scale
storage
Private Public
Traditional IT
Dynamic Hybrid
Designed for
Big Data
Defined by Software
for the Cloud
Open and
Collaborative
Real-time, agile, efficient and open infrastructures enabled by
cloud help meet these new demands
© 2012 IBM Corporation
Systems, Security, Storage
IBM Big Data & Analytics Infrastructure
Reporting, Analysis,
Content Analytics
Cognitive
Exploration
& Discovery
Decision
Management
Predictive Analytics
& Modeling
Information Governance Zone
New/
Enhanced
Applications
Real-time
Analytics
Zone
Exploratio
n, Landing
& Archive
Zone
Informatio
n
Ingestion
&
Operationa
l
Informatio
n Zone
Enterprise
Warehouse
,
Data Mart
& Analytic
Appliance
Zone
Infrastructure Matters
All Data
Transaction and
application data
Social data
Image,
geospatial, video
Enterprise
content
Machine,
sensor data
Enterprise
content
Third-party data
IBM Watson Foundations
© 2012 IBM Corporation
Power Systems: Open Innovation to Put Data to Work
© 2012 IBM Corporation
Power Systems with POWER8
Power Systems introduces the first generation of systems built with open innovation to put data to work
across the enterprise.
Power S824L
IBM Data Engine for Analytics – Power Systems Edition
NEW!
IFL
Power E880
NEW!
IFL
Power E870
NEW!
NEW!
IBM Cloud Mgt w Open Stack v4.2
E
EEE
E
BLU Acceleration – Power System
Edition
Value-Propositions for Partners
 Larger in-memory databases – up to 2TB (SCO) & up to 16TB (Enterprise) - support
big data demands and mission critical apps securely and with resilience
 Run analytics 8X faster w/ NVDIA’s GPU – helps clients quickly discover fresh
opportunities and enter new markets
 Achieve 24X infrastructure consolidation vs X86 -- saving your clients money
 Simplified cloud management and secure path to hybrid cloud protecting client
investment while reducing resource investment
 Develop, build & easily migrate apps on LoP from x86
 Easy access to extensive business partner support – i.e.
a. IICs/Power Linux Centers make it simpler for software developers
to build and deploy new Linux on Power apps;
b. Chiphopper offers no-cost validation of apps onto Linux on Power
& SW middleware;
c. Power Development Cloud offers no-charge remote access to
Power Systems for all AIX, IBM i, Linux and Ubuntu to develop,
port or migrate apps
NEW!
CAPI-attached flash memory
E
IBM Solution for Analytics – Power System Edition
Designed for Big Data
Big Data needs big memory
Open Innovation Platform
Continuous innovations, open server
ecosystem, collaborative community
Superior Cloud Economics
Simplified hybrid Cloud Management
- NEW! Oct 6th launch E - means “enhanced or updatedNEW!
© 2012 IBM Corporation
OpenPOWER Foundation
POWER8 Provides More Reasons to Run Linux on Power
Opening the IBM Power Chip Architecture to Market Innovators
 Innovate across a complete server stack based upon the IBM POWER architecture
 Produce open hardware, software, firmware and tools through “collaborative innovation”
 Innovate customized and highly advanced servers, subsystems, components
 Leverage complementary skills and investment from the member companies
OpenPOWER Foundation is an industry body comprised of innovators who come together to pool
their resource around POWER to:
• 55 Members and growing
http://openpowerfoundation.org/
• Servergy becomes first company outside of IBM to build Power server
http://www.networkworld.com/news/2014/032414-servergy-becomes-first-company-outside-280008.html
Platinum Members
© 2014 IBM Corporation
12
Better, Faster, Cheaper …
IBM Systems and Technology Enable Unparalleled Performance
70% 30% 20
95% 1 40%
Faster Cloud
implementation
with PureSystems
Better performance
with KVM & IBM
servers
Reduced server cost
with SmartCloud Entry
solution for Power
Systems
Highest level of
security certification
on zEnterprise EC12
90%
More agility with
Platform Computing
Cloud data
managed by GPFS
Provisioning
time reduced
with Storwize
93%
Improved write latency
with IBM XIV Storage
solutions
petabytes
Results based on client case studies or testing on specific system configurations. Results will vary.
© 2012 IBM Corporation
Software Defined Storage…
… a new generation of automation and analytics to deliver;
- faster business processes
- greater efficiency and productivity of resources
- greater security and governance of data assets
“IBM #1 in SDS”
© 2012 IBM Corporation
Software Defined Storage
Realise your Asset Potential
Operational
Efficiency
47% 50%
40-
70%
Unlock Storage
Assets
Reduction in management effort Customers use less than 50% of
the capacity they already have
Know What
You’ve Got
IBM Storage Infrastructure Optimization Studies
of a company's data may be
eligible for disposal.`
© 2012 IBM Corporation
Operational Efficiency
Reduce
Operational
Staff Cost by
50%
Present
Future
Cognitive processes to automate and maximize operational
efficiency
© 2012 IBM Corporation
Asset Optimization - Efficiency
The Future is available today
Through Data Virtualization & Reduction technologies
Present
Future
$ = $
$ = $$
Investment Value
Up to 4X Improvement in ROI
$
© 2012 IBM Corporation
Business Process Data
in the Right Place
at the Right Time,
increasing business
efficiency.
Business Optimization - Automation
Mon
Tue
s
We
d
Thu
rs
Fri Sat Sun
Wk
1
1 2 3 4 5 6
Wk
2
7 8 9 10 11 12 13
Wk
3
14 15 16 17 18 19 20
Wk
4
21 22 23 24 25 26 27
Wk
5
28 29 30
Month
End
Proces
s
Payroll
Staff
Produc
-tivity
Month
End
Proces
s
Staff
Produc
-tivity
Payroll
Biz
Apps
Biz
Apps
DB
Tables
Accelerate Business Process
Leveraging Analytics
Adaptive to changes
in business demand,
to deliver a superior
service level.
Biz
Apps
Biz
Apps
DB
Tables
© 2012 IBM Corporation
THE
INFRASTRUCTURE
THAT
MATTERS
© 2012 IBM Corporation
IBM FlashSystemTM
Improve
Performance
Reduce
Costs
Enable New
Opportunities
Leverage the “Economies of
Scale” of Flash
–Accelerate Application Performance
–Gain Greater System Utilization
–Lower Software & Hardware Cost
–Save Power / Cooling / Floor Space
–Drive Value Out of Big Data
… because what use is an insight, if its out of date by the time you see it?
“IBM #1 in Flash”
© 2012 IBM Corporation
50% reduction in total cost
Push button data mobility
Stuttgarter
Straßenbahnen
AG
70%+ reduction in space
Storage provisioned in
minutes not hours
Middle
Eastern
Regional Telco
67% reduction in storage
and facilities cost
Continuous migrations
with zero disruptions
University of Pittsburgh
Medical Center
30% reduction in space
Reuse of existing
systems
Complements
virtualized servers
Enhance the value of existing storage –
supporting 250+ IBM & non-IBM systems
Improve flexibility
and responsiveness
Diverse Storage
Storage Virtualization
IBM VIRTUAL STORAGE CENTER
Optimizes Traditional Applications
© 2012 IBM Corporation
IBM ELASTIC STORAGE
Scale and Enable New Workloads
 Low latency global data access
 Linear scale out capacity
and performance
 Enterprise storage services
on standard hardware
Site
A
Site
B
Site
C
Climate and weather modeling with
with 16 Petabytes on line and
12 Petabytes archive on tape
4 time
Champion
Infiniti Red
Bull Racing
does real-
time race
analytics
Wind turbine design analysis
Done in hours instead of weeks
Private Cloud for digital media
enables global collaboration
for film production
© 2012 IBM Corporation
powered by Storwize Software
for Traditional Applications
Choice of SDS platforms
IBM SAN Volume Controller
IBM Storwize V7000 or V5000 storage systems
Management Server uses Intel
Windows, Intel Linux or Power
AIX
250+
IBM &
Non-IBM Systems
powered by Elastic Software
for New Gen Apps
© 2012 IBM Corporation

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Infrastructure Matters

  • 1. © 2014 IBM Corporation Infrastructure Matters Because Business Outcomes Matter
  • 2. © 2014 IBM Corporation 2 -- Brian Hopkins et al., Forrester Research, “Forrester’s Top 15 Emerging Technologies To Watch: Now To 2018”, February 2013. Infrastructure matters because business outcomes matter and new outcomes entail new infrastructure demands “A wide range of innovations is happening at the infrastructure layer, as continued hardware improvements drive new capabilities for compute, storage, and networking and combine with new innovations in software. These will recombine in numerous ways to create much more capable infrastructure and application platforms.” 2
  • 3. © 2014 IBM Corporation 3 Today’s leaders recognize the importance of technology IBM CEO Studies Technology factors Market factors Macro-economic factors People skills Regulatory concerns Socio-economic factors 2006 2008 2010 2012 2013 1 2 3 6 4 5 1 2 3 6 4 5 1 2 3 6 4 5 1 2 3 6 4 5 2 3 6 4 5 1 Source: IBM Institute for Business Value, Global C-Suite Study, 2013
  • 4. © 2014 IBM Corporation 4 Mobile, social, cloud, big data and analytics are changing how we live, work and interact 40% of people socialize more online than they do face-to-face 300x growth of digital content between 2005-2020 57% of companies using cloud to drive competitive and cost advantages 80% of all data is unstructured and growing 15x the rate of structured data 63% of people expect to be doing more shopping on their mobile devices over the next couple of years
  • 5. © 2014 IBM Corporation 5 Composable Services Dynamic Services, defined by Software Cognitive Systems Unstructured Data in Motion Unpredictable Workloads A Variety of Devices Open Innovation Infrastructure As-a-Service Monolithic Applications Static Infrastructure Programmed Systems Structured Data At Rest Stable Well-Defined Workloads Standard Devices Proprietary Standards Corporate-owned IT From… To… These new trends are changing workloads, driving the need for more agile and efficient IT environments
  • 6. © 2014 IBM Corporation 6 Scalable processor, horizontal, vertical Flexible heterogeneous, configurable, optimized Reliable resilient, redundant, recoverable Secure trusted, proven Manageable automation, orchestration …and placing new and challenging requirements on the IT infrastructure - demanding more from our systems
  • 7. © 2014 IBM Corporation 7 Cognitive capabilities Continuous data load Massive IO bandwidth Low latency Flash for extreme performance Grid-scale storage Private Public Traditional IT Dynamic Hybrid Designed for Big Data Defined by Software for the Cloud Open and Collaborative Real-time, agile, efficient and open infrastructures enabled by cloud help meet these new demands
  • 8. © 2012 IBM Corporation Systems, Security, Storage IBM Big Data & Analytics Infrastructure Reporting, Analysis, Content Analytics Cognitive Exploration & Discovery Decision Management Predictive Analytics & Modeling Information Governance Zone New/ Enhanced Applications Real-time Analytics Zone Exploratio n, Landing & Archive Zone Informatio n Ingestion & Operationa l Informatio n Zone Enterprise Warehouse , Data Mart & Analytic Appliance Zone Infrastructure Matters All Data Transaction and application data Social data Image, geospatial, video Enterprise content Machine, sensor data Enterprise content Third-party data IBM Watson Foundations
  • 9. © 2012 IBM Corporation Power Systems: Open Innovation to Put Data to Work
  • 10. © 2012 IBM Corporation Power Systems with POWER8 Power Systems introduces the first generation of systems built with open innovation to put data to work across the enterprise. Power S824L IBM Data Engine for Analytics – Power Systems Edition NEW! IFL Power E880 NEW! IFL Power E870 NEW! NEW! IBM Cloud Mgt w Open Stack v4.2 E EEE E BLU Acceleration – Power System Edition Value-Propositions for Partners  Larger in-memory databases – up to 2TB (SCO) & up to 16TB (Enterprise) - support big data demands and mission critical apps securely and with resilience  Run analytics 8X faster w/ NVDIA’s GPU – helps clients quickly discover fresh opportunities and enter new markets  Achieve 24X infrastructure consolidation vs X86 -- saving your clients money  Simplified cloud management and secure path to hybrid cloud protecting client investment while reducing resource investment  Develop, build & easily migrate apps on LoP from x86  Easy access to extensive business partner support – i.e. a. IICs/Power Linux Centers make it simpler for software developers to build and deploy new Linux on Power apps; b. Chiphopper offers no-cost validation of apps onto Linux on Power & SW middleware; c. Power Development Cloud offers no-charge remote access to Power Systems for all AIX, IBM i, Linux and Ubuntu to develop, port or migrate apps NEW! CAPI-attached flash memory E IBM Solution for Analytics – Power System Edition Designed for Big Data Big Data needs big memory Open Innovation Platform Continuous innovations, open server ecosystem, collaborative community Superior Cloud Economics Simplified hybrid Cloud Management - NEW! Oct 6th launch E - means “enhanced or updatedNEW!
  • 11. © 2012 IBM Corporation OpenPOWER Foundation POWER8 Provides More Reasons to Run Linux on Power Opening the IBM Power Chip Architecture to Market Innovators  Innovate across a complete server stack based upon the IBM POWER architecture  Produce open hardware, software, firmware and tools through “collaborative innovation”  Innovate customized and highly advanced servers, subsystems, components  Leverage complementary skills and investment from the member companies OpenPOWER Foundation is an industry body comprised of innovators who come together to pool their resource around POWER to: • 55 Members and growing http://openpowerfoundation.org/ • Servergy becomes first company outside of IBM to build Power server http://www.networkworld.com/news/2014/032414-servergy-becomes-first-company-outside-280008.html Platinum Members
  • 12. © 2014 IBM Corporation 12 Better, Faster, Cheaper … IBM Systems and Technology Enable Unparalleled Performance 70% 30% 20 95% 1 40% Faster Cloud implementation with PureSystems Better performance with KVM & IBM servers Reduced server cost with SmartCloud Entry solution for Power Systems Highest level of security certification on zEnterprise EC12 90% More agility with Platform Computing Cloud data managed by GPFS Provisioning time reduced with Storwize 93% Improved write latency with IBM XIV Storage solutions petabytes Results based on client case studies or testing on specific system configurations. Results will vary.
  • 13. © 2012 IBM Corporation Software Defined Storage… … a new generation of automation and analytics to deliver; - faster business processes - greater efficiency and productivity of resources - greater security and governance of data assets “IBM #1 in SDS”
  • 14. © 2012 IBM Corporation Software Defined Storage Realise your Asset Potential Operational Efficiency 47% 50% 40- 70% Unlock Storage Assets Reduction in management effort Customers use less than 50% of the capacity they already have Know What You’ve Got IBM Storage Infrastructure Optimization Studies of a company's data may be eligible for disposal.`
  • 15. © 2012 IBM Corporation Operational Efficiency Reduce Operational Staff Cost by 50% Present Future Cognitive processes to automate and maximize operational efficiency
  • 16. © 2012 IBM Corporation Asset Optimization - Efficiency The Future is available today Through Data Virtualization & Reduction technologies Present Future $ = $ $ = $$ Investment Value Up to 4X Improvement in ROI $
  • 17. © 2012 IBM Corporation Business Process Data in the Right Place at the Right Time, increasing business efficiency. Business Optimization - Automation Mon Tue s We d Thu rs Fri Sat Sun Wk 1 1 2 3 4 5 6 Wk 2 7 8 9 10 11 12 13 Wk 3 14 15 16 17 18 19 20 Wk 4 21 22 23 24 25 26 27 Wk 5 28 29 30 Month End Proces s Payroll Staff Produc -tivity Month End Proces s Staff Produc -tivity Payroll Biz Apps Biz Apps DB Tables Accelerate Business Process Leveraging Analytics Adaptive to changes in business demand, to deliver a superior service level. Biz Apps Biz Apps DB Tables
  • 18. © 2012 IBM Corporation THE INFRASTRUCTURE THAT MATTERS
  • 19. © 2012 IBM Corporation IBM FlashSystemTM Improve Performance Reduce Costs Enable New Opportunities Leverage the “Economies of Scale” of Flash –Accelerate Application Performance –Gain Greater System Utilization –Lower Software & Hardware Cost –Save Power / Cooling / Floor Space –Drive Value Out of Big Data … because what use is an insight, if its out of date by the time you see it? “IBM #1 in Flash”
  • 20. © 2012 IBM Corporation 50% reduction in total cost Push button data mobility Stuttgarter Straßenbahnen AG 70%+ reduction in space Storage provisioned in minutes not hours Middle Eastern Regional Telco 67% reduction in storage and facilities cost Continuous migrations with zero disruptions University of Pittsburgh Medical Center 30% reduction in space Reuse of existing systems Complements virtualized servers Enhance the value of existing storage – supporting 250+ IBM & non-IBM systems Improve flexibility and responsiveness Diverse Storage Storage Virtualization IBM VIRTUAL STORAGE CENTER Optimizes Traditional Applications
  • 21. © 2012 IBM Corporation IBM ELASTIC STORAGE Scale and Enable New Workloads  Low latency global data access  Linear scale out capacity and performance  Enterprise storage services on standard hardware Site A Site B Site C Climate and weather modeling with with 16 Petabytes on line and 12 Petabytes archive on tape 4 time Champion Infiniti Red Bull Racing does real- time race analytics Wind turbine design analysis Done in hours instead of weeks Private Cloud for digital media enables global collaboration for film production
  • 22. © 2012 IBM Corporation powered by Storwize Software for Traditional Applications Choice of SDS platforms IBM SAN Volume Controller IBM Storwize V7000 or V5000 storage systems Management Server uses Intel Windows, Intel Linux or Power AIX 250+ IBM & Non-IBM Systems powered by Elastic Software for New Gen Apps
  • 23. © 2012 IBM Corporation

Editor's Notes

  1. As much as the wrong infrastructure can hold you back, the right infrastructure – one built to deliver to the highest service levels – can help drive IT value and enable business innovation.
  2. For 10 years, IBM has conducted an annual study with input from over 4,000 leaders in 70 countries. Our focus has mainly been senior executives representing more than 20 industries. Again, this year, CEOs have ranked technology as the most important external factor concerning their organizations and strategies. And leaders across the C-Suite ranked technology in the top 3. This is a profound statement about how enterprise leaders view the world, their priorities, and how they are preparing for the future. They know that by investing in technology, they can obtain a more competitive position and achieve a better outcome. For them, technology is not just part of the infrastructure needed to execute a business strategy. It’s what makes entirely new strategies possible.
  3. The emergence of social, mobile, cloud, big data and analytics are fundamentally changing how we live, work and interact. Mobile devices are ubiquitous. Changing consumer behaviors, supplanting PCs, generating massive amounts of data and putting new demands on the enterprise to not only support these devices but to adjust the way they do business. Social technologies are changing the way we interact, communicate and share information – equally generating vast amounts of data and impacting business as they try to unlock the full potential social has to offer. Cloud technologies bring new scale and efficiency to service delivery and enable more agile ways of doing business and drive business model innovation. For companies, It also brings information and applications to people at the right time and place. All of these trends are fueling an explosion of data. Not only do enterprises need to store, manage and secure this data, they also need to derive meaningful insight from these vast amounts of data. Data is the basis of significant opportunity and a source of competitive advantage for all organizations. Data is a new economic asset, the next natural resource. These trends are spawning new workloads, business processes and technology deployments that are putting unprecedented demands on our IT environments. ===================================================================================== MORE DETAIL: Let’s first examine mobile. IDC estimates that 5B “intelligent devices” will be shipped by 2016 and over 10B by 20201. These mobile devices are dramatically impacting the number of connected devices. Consumers are changing their behaviors. Sixty three percent of people expect to be doing more shopping on their mobile devices over the next couple of years3. This all means that enterprises need to support an ever increasing number of computing devices and types of interactions – as mobile devices have supplanted the PC and consumer electronics2. Social technologies are quickly becoming a key vehicle for interpersonal communication and sharing of information. Approximately, 40 percent of people socialize more on line then they do face-to-face5. With more than 1.5B people worldwide use social networking sites6. This is a staggering shift in how we live and interact. It’s impacting business. In 2012, 72 percent of companies use social technologies in some form, but most have not yet unlocked their full potential7. Interpersonal business communications is just one example. Gartner predicts that by 2014, 20 percent of business users will replace email as the primary source of communication with social networking services8. Next, the power of cloud. By next year, 41 percent of enterprises are projected to have substantially implemented cloud technology into their practices – up from 13 percent in 2011 – that’s a 2x increase9. Why cloud? Cloud technologies bring new scale and efficiency to service delivery and enable more agile ways of doing business and drive business model innovation. 57 percent of companies say they use cloud to drive competitive and cost advantages. (This was a 2012 study conducted by the IBM Institute for Business Value, 572 business and technology executives were surveyed – 57% of survey respondents looking to cloud to drive competitive and cost advantages through vertical integration.) For companies, It also brings information and applications to people at the right time and place. These trends are fueling an explosion of data. IDC projects that there will be a 300x growth of digital content between 2005 to 2020 – resulting in 40ZB of data in 2020. If 40ZB of data were grains of sand, it would translate into 57 times the amount of all of the grains of sand on all the beaches on earth.11 Of this data, 80 percent is unstructured and unstructured data is growing 15 times the rate of structured data13 That’s a lot of volume and variety of data. As far as velocity – there are over 1 billion tweets sent every 3 days12; 5 million trade events are clocked every day14; and 350 billion annual meter readings.14 Just to highlight a few. As new sources of data continue to grow in volume, variety and velocity, so too does their potential to revolutionize the decision-making processes in every industry—if organizations can analyze it all, extract insight and secure it. Data has become a new economic asset that is the basis of significant opportunity and a source of competitive advantage for all organizations. Sixty-seven percent of organizations see Big Data as an opportunity16. These trends do not only change how we live, work and interact, but they are also changing what organizations and consumers expect – actually demand - from enterprises, including: Instant access to information, products and services; To be engaged as individuals, on their own terms – anytime and anywhere; Transparency from the companies they interact with; Trusted, mutually beneficial relationships that go beyond one-time transactions; and Seamless experiences that match product and service quality As customer expectations change, it is imperative that businesses accommodate customer preferences. ==================================================================================== Source: 1- IDC Directions Conference 2013. 2- Forrester, BT 2020: To Thrive In The Empowered Era, You’ll Need Software, Software Everywhere, Phil Murphy, January 30, 2012. 3 - http://files.latd.com/Latitude-Next-Gen-Retail-Study.pdf4- The Guardian (via http://www.ibm.com/smarterplanet/global/share/19jan2012/mobile_africa/) 5 - http://viewsfrom590.torstardigital.com/40-socialize-more-online-than-face-to-face/ 6 – http://business.financialpost.com/2012/12/05/social-medias-productivity-boost/ 7 – McKinsey Global Institute, The social economy: Unlocking value and productivity through social technologies, July 2012. http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy 8 – Gartner Reveals Five Social Software Predictions for 2010 and Beyond, February 2, 2010. http://www.gartner.com/newsroom/id/1293114 9 – IBM Institute for Business Value, The power of cloud: Driving business model innovation, 2012. https://w3-03.sso.ibm.com/sales/support/skp/g/b/e/n/gbe03470gben/GBE03470GBEN.PDF 10 - IDC, Industry Developments and Models, IDC Maturity Model, Cloud. March 2013. 11 – EMC-sponsored study by IDC. The Digital Universe in 2020: Big Data, Bigger Digital Shadows, Biggest Growth in the Far East, 2012. http://www.emc.com/leadership/digital-universe/index.htm 12 – CNN, “Is Twitter slowing down?”, May 31, 2012. http://www.cnn.com/2012/05/31/tech/web/twitter-pew-report 13 – Fidelty, 21st Century Investment Themes – Episode 5: Big Data – an ‘industrial revolution in data’. https://www.fidelityworldwideinvestment.com/middle-east/news-insight/21-century-themes/episode5.page 14 - http://www-01.ibm.com/software/data/bigdata/ 15 - Gartner (via http://www.networkworld.com/news/2012/062512-gartner-cloud-260450.html) 16 - IBM MDI, 2H12 Information Management, Marketplace Assessment. September 2012. IBM MD&I, Google Analytics, Gartner, Informatica Big Data Survey, synthesis of primary and secondary research.
  4. IT is experiencing a significant shift due to the massive amounts of data, new ways to deliver computing and the rise of social and mobile platforms. To support these new trends and workloads IT environments need to be more agile, efficient, responsive, flexible and secure - placing additional demands on the systems and processors we are running our IT on – the right infrastructure matters. The IT environment is moving from monolithic applications to dynamic services; from structured data at rest to unstructured data in motion; from standard devices to unprecedented numbers and kinds of devices; from stable well-defined to unpredictable workloads; from static infrastructure to cloud services; from proprietary standards to open innovation; and from programmed systems to learning systems. Most enterprises are challenged as their IT environments are not yet optimized to support this new era of computing. The old IT infrastructure is not good enough any more. What are the new requirements for our IT infrastructures?
  5. These new workloads are placing additional demands on the systems and processors we are running our IT on – the right infrastructure matters, and the right infrastructure needs to be scalable, flexible, reliable, secure and manageable. Social, Mobile, Cloud and Big Data all need the ability to run lots of processes in parallel, move data efficiently between storage and memory, and securely protect applications and users from one another. The scalability of the system increasingly matters in order to support new workloads. As we reach the limits of Moore’s law, processors with multiple threads such as Power are able to help us increasing performance when the software has been optimized to make best use of them. Scaling horizontally by clustering large numbers of low-cost x86 servers works well for workloads with large numbers of parallel tasks, such as searching the Internet or high performance computing. but scaling vertically by symmetrical multiprocessing has much less latency between processors and works much better where there are lots of updates to data – such as with System z. Different workloads perform best on different processors This need for flexibility then carries on to other areas. Business needs change fast, and the demands placed on IT will need to adapt quickly to these changing needs. There will be heterogeneity of storage – from traditional disks to newer Flash storage – balancing speed of access with cost. There will be heterogeneity of networks, from traditional routers to software-defined networking. There will be heterogeneity of compute nodes, from ARM chips in mobile devices, to Intel and AMD processors in front-end servers, to Power and System z processors in many systems of record. And these systems need to be highly configurable and optimized, such as our PureSystems integrated systems. In our 24x7 society, applications need to be always available. When systems go wrong, how quickly can they recover, or how easily can another system take over their task. Part of this is down to how reliable the hardware is, and part is down to software management of high availability and redundancy so systems are resilient. Sharing computers between users, for example in multi-tenant clouds, makes sense economically, but can the systems be trusted to provide rock-solid walls between different users and applications. Finally, as systems become more complex, automation and orchestration becomes critical – it’s no longer good enough to have to manually allocate workloads to computing resource, since the demands on infrastructure are changing so fast. More on this later….
  6. As the IT environment continues to evolve, clients are expecting more value from their IT. Innovation and IT value must be derived from the exploitation of data. IT must be simple, adaptable, optimized for these new workloads. Open collaboration should enable integration and accelerate innovation. To succeed in today’s cloud era of IT, organizations need the right infrastructure – which we view as designed for big data, defined by software for the cloud, and open and collaborative. Designed for Big Data. A differentiated infrastructure must be able to handle all available data. Organizations require real-time insights by ingesting information from an exponential volume of all data types (streaming, at-rest structured data, video and images, etc.) An infrastructure that’s designed for big data enables fast, advanced analytics and new insights while applying governance and security throughout. Cognitive systems learn dynamically and discover further insights. Predictive solutions harness the power of big data to deliver insights that competitors do not see. Defined by Software for the Cloud. Regardless of whether you are deploying a Public, Private, or Dynamic Hybrid Cloud (a mix of both that leverages also your traditional IT environments) – the infrastructure that you build your cloud on matters. Cloud doesn’t float on air, it needs a solid infrastructure. It needs to be an infrastructure that delivers scalability – the ability to scale up and down when needed; and, security built up through the stack from the hardware components to the hypervisors and operating system. Organizations are increasingly looking for flexibility, agility, responsiveness - and that's what software defined IT can do, as it improves automation of the infrastructure across server compute, storage and networking resources. In short, in a Software Defined Environment, IT becomes more simplified through standards, responsive to shifting requirements and adaptive through policy-based automations. Open and collaborative. Open source, open standards and open systems offer speed of innovation, integration, flexibility and choice. As you can see here, we have a long-standing commitment to the open movement. We're backing many open standards, especially around software-defined environments and Cloud. We have announced that all of IBM’s cloud services and software will be based on open cloud architecture – leveraging OpenStack. OpenDaylight - This community-led and industry-supported open source framework will accelerate adoption, foster new innovation and create a more open and transparent approach to software defined networking. And, most recently we announced the OpenPOWER Foundation, an open development alliance based on IBM's POWER microprocessor architecture. More on that in a little bit. Guide to the Open & Collaborative timeline - Feather = Apache Foundation, various open source projects from webservers to Hadoop for Big Data Penguin = Linux operating system –supported across IBM servers (System x, Power, System z), IBM software and IBM services Eclipse = community started by IBM, various open source projects including integrated development environment and rich client platform KVM = open virtualization hypervisor based on Linux, currently on x86, being moved to Power Open Virtualization Alliance - marketing alliance to promote KVM and open virtualization, now a Linux Foundation collaborative project OpenStack = open cloud software to virtualize and manage compute, storage and networking, being used as the base of IBM's cloud software Open Daylight = open source project for software-defined networking OpenPOWER Foundation = open hardware and software around POWER architecture
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  8. This slides highlights the 3 key messaging themes for the Power Brand – Designed for Data, Open Innovation Platform and Superior Cloud Economics And also shows the value propositions for partners The new and enhanced offerings are shown on the lower part of the slide
  9. IBM has opened up design of POWER. Companies such as Google and NVIDIA are helping to design the next generation of systems built for Big Data and Analytics
  10. Sources: Improve write latency 93% and accelerate storage provisioning by 94% with IBM XIV Storage solutions. Client: Anadolubank in Turkey (Source: http://www-01.ibm.com/software/success/cssdb.nsf/CS/STRD-9A5D79?OpenDocument&Site=default&cty=en_us) “In the past, our write latency was around 30 ms, so there was a risk of incomplete back-up cycles,” says Bayrak. “Before XIV, our daily back-up processes would still be running when we came to the office at nine in the morning. Because XIV is massively parallelized, its write latency is only 2 ms—a 93 percent improvement over our old system. For example, copying a single 30 GB file would take 20 minutes on our old system, but only two minutes on XIV. All back-up processes are now completed by 3 a.m. at the latest—ensuring back-ups are always done before production services resume.” 4X utilization increase and up to 90% more agility with dynamic provisioning and scaling with Platform Computing (Source: These are based on client case studies of typical achievements, going from 20% to 80% utilization and being able to schedule jobs much faster.) CME Group (Chicago) - operator of the world’s leading and most diverse derivatives marketplace, trading 12 million contracts daily and managing nearly $100 billion in collateral – deployed the high-performance grid management software IBM® Platform™ Symphony — enabling the firm to complete analytics calculations for 700 times more portfolios in minutes, not hours.(Source: http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?infotype=PM&subtype=AB&htmlfid=DCC03030USEN&attachment=DCC03030USEN.PDF&appname=STGE_DC_DC_USEN_CS) A*STAR Computational Resource Center - the largest government funded research organization in South East Asia – implemented Platform LSF – which enabled A*CRC’s systems to maximize compute resources and reach 100 percent utilization. (Source: http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?infotype=PM&subtype=AB&htmlfid=DCC03021USEN&attachment=DCC03021USEN.PDF&appname=STGE_DC_DC_USEN_CS) The Wellcome Trust Sanger Institute (UK), a genome research centre set up in 1992 by the Wellcome Trust and the Medical Research Council in order to further the knowledge of genomes – deployed Platform LSF - which has helped the Institute to run up to half a million sequence matching jobs a day. (Source: http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?infotype=PM&subtype=AB&htmlfid=DCC03025USEN&attachment=DCC03025USEN.PDF&appname=STGE_DC_DC_USEN_CS) 70% faster Cloud implementation and time to value with PureSystems (Source: http://www-01.ibm.com/software/tivoli/governance/action/04192012.html ) Open Virtualization with KVM and IBM servers delivers up to 30% better performance and 2x the maximum VM density (Source: ftp://public.dhe.ibm.com/linux/pdfs/KVM_Virtualized_IO_Performance_Paper_v2.pdf) GPFS manages petabytes of data and billions of files to handle Smarter Enterprise workloads (Source: http://www-03.ibm.com/systems/software/gpfs/) Storwize self-service automation reduces provisioning time up to 95% (Source: Based on internal IBM calculations) zEnterprise EC12 has received the highest level of Security certification (EAL5) (Source: http://www-03.ibm.com/systems/z/advantages/security/solutions.html) Provision virtual images up to 90% faster with SmartCloud Entry (Source: Based on outcomes from multiple clients) Reduce server costs by 40% with IBM SmartCloud Entry solution for Power Systems. This Government agency in Prague also expects to achieve 10 times as much business with an IBM SmartCloud Entry solution for Power Systems. (Source: http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0CRDD-9EBDXC&appname=crmd)
  11. Having been ranked number one by IDC in market share, demonstrates IBM’s software defined storage is making a difference, enabling and delivering best of breed Big Data and Analytics solutions. Software defined storage delivers a new generation of efficiency and analytics to deliver; faster business processes Greater efficiency and productivity of resources, addressing the cost reduction often needed first, to unlock transformational spend. And greater security and governance of data assets.    
  12. So what does this mean in business terms? At a high level, it can reduce the resource effort required to manage an environment, by approximately half. It can help a business understand how well its using its assets, and help UNLOCK those assets currently delivering zero value, improving bottom line costs. And it can help the business understand what data they have. A study by InsideCounsel, showed that 40 to 70% of companies data is eligible for deletion. This can help not only with saving cost, but also reduce audit exposure. Importantly, we can help clients realise the potential of their assets. Be that data, people and/or infrastructure.    
  13. So when it comes to improving operational efficiency. A study by Edison Group, showed IBM’s infrastructure can take approximately half the amount of resource to manage, when compared to competitive solutions. This affords the opportunity to half the number of staff required. OR this can free up resource, from existing staff members, to be repurposed to perhaps implementing those new projects, applications, required to improve the business vs maintaining the status quo. Cognitive process automation minimizes the resources required to manage infrastructure, whilst also driving greater asset efficiency, and service delivery.  
  14. Earlier, we spoke of how infrastructure is being utilized at just 50%. Indeed, many studies we do, we see clients with asset utilization as low as 30%. But even if we assume the client is at the upper end of the scale, 50% utilization is still not acceptable. If you had bought and paid for a warehouse, would you find it acceptable to only be able to use half of it? Is it acceptable, that for every dollar spent, you are only getting half a dollar of value in return? Of course this is not acceptable. 50% Utilisation is not Acceptable in Business, it is not Acceptable in Data asset use <click> 1st, Its Time To Unlock those infrastructure Assets that have already been paid for. Ensure maximum value can be realized from that asset investment. <click> Next, we can help clients improve the return for every dollar spent. <click> We can reduce the size of things being stored, to potentially double how much they can store in a given asset. By storing twice as much, we can help potentially double the value of every dollar spent. Through a combination of these steps, we can increase return on investment by up to 4 times. And the good news for clients, is that the future is available today. IBM Software defined storage environments can deliver this order of magnitude improvement TODAY.
  15. When it comes to data, you pay for speed. So understanding what data needs fast access, and when, is critical to both maximizing asset utilization, as well as making business processes run faster to deliver an improved service level. <click> Leveraging analytics, infrastructure can become adaptive to changes in business demands. As changes in market dynamics drive changes in what data needs to be accessed, the solution adapts to ensure highest service levels are achievable. An example of this, a UK Bank drove significant savings by no longer having 80% of their data in the top tier, only what needed to be there, when it needed to be there. Now with some business processes, we can identify when they need to be run, and for how long they need to be processed at optimal speed. <click> With this example here, month end processing needs to be completed at the beginning of each month. From the study example discussed earlier, through leveraging best of breed infrastructure, the process is completed in 7 days. At which point, this process no longer requires high speed, and so can have its data moved to slower, lower cost infrastructure. <click> Another business process, such as analysing staff productivity, can now be sped up, to ensure it can be processed as quickly as possible, to ensure staff resources are always utilised to their maximum, perhaps being redeployed to different tasks. <click> At the end of the month, the payroll process needs to be completed, and can be accelerated, driving process efficiency. Importantly, through analytics based automation, business process data can be accelerated, by being in the right place, at the right time. Improving efficiency of resources and assets, contributing to driving greater profit to the bottom line  
  16. So we have covered the value and how to change the economics. Software defined storage helps enable a big data and analytics project, through delivering greater efficiency, unlocking assets already paid for, and optimizing infrastructure. This efficiency translates to budget efficiency, liberating budget to fund a Big Data and Analytics project. So now onto the Infrastructure that Matters that enables and delivers the economics for Dig Data and Analytics.
  17. The 1st part of the solution is IBM FlashSystem. IBM is delivering best of breed Flash Storage, and according to a new research report from Gartner, IBM is the worldwide market leader in Flash Storage. Flash is about Economics. It reduces costs and particularly for Big Data and Analytics implementations, can help enable new business growth opportunities by being able to understand market patterns faster. Flash accelerates business process, which is key to analytics applications, as what use is an insight, if its out of date by the time you see it? As we discussed earlier, speed of business process is about money Extracting the value from data faster, enables decisions to be made faster, assets to be utilized better, and improves a client’s chances of outperforming their competitors.   NO CHANGE
  18. The next part to the solution for big data and analytics, is IBM’s Virtual Storage Center, which provides the Software Defined Storage layer to optimize data from traditional applications, such as databases and analytics based on them. Using analytics and infrastructure automation to reduce cost and unlock under utilized assets. Putting data in the right place at the right time, and through leveraging Flash, delivering business processes, FASTER. We can see here from these customer examples, the order of magnitude savings IBM’s software defined storage drives. Helping customers to liberate funds for their big data and analytics project, whilst creating a data efficiency foundation, to enable control over data and cost growth in the future. NO CHANGE
  19. And finally, we have the option for IBM Elastic Storage, another element to IBM’s Software Defined Storage offerings, enabling new workloads and building on the data foundation provided by Virtual Storage Center. Elastic storage delivers scale for those clients doing analytics on vast amounts of data, like the client examples shown here. Elastic also provides the ideal platform on which to build a global data analytics strategy, that can extend analytics scope to gaining real-time market insights, be they financial, social media or anything else relevant to a clients industry. NO CHANGE NCAR – National Center for Atmospheric Research The National Center for Atmospheric Research (NCAR) is a federally funded research and development center devoted to service, research and education in the atmospheric and related sciences. NCAR’s mission is to understand the behavior of the atmosphere and related physical, biological and social systems IBM Supercomputer with 11 Petabytes on line and 14 Petabytes archive on tape Infiniti Red Bull racing Real time audio, video, GPS and telemetry feeds from the track to factory Ops Room to support race strategy decisions Winner of Formula 1 both driver and constructor championships 4 years in a row: 2010, 2011, 2012 and 2013 Vestas Analyzing over 20 Petabytes of data to pinpoint the optimal location for wind turbines to maximize power generation and reduce energy costs. Reduced response time for wind forecasting information by approximately 97 percent — from weeks to hours — help cut development time Reduced IT footprint and costs, and decreased energy consumption by 40 percent —all while increasing computational power Speicher M1 (Germany) Speicher M1 filled a gap in the market by developing a cloud-based platform for storing, managing and distributing digital media, built on IBM server and storage hardware, which provides integrated, cost-effective asset management. Enables global collaboration for film production with large video files.
  20. And with IBM’s Software defined storage platforms being available on varying hardware platforms, IBM can supply solutions for clients from small to large. Being efficient, and addressing the economics, does not have to be the reserve of large enterprise customers.  
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