3. The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
4. Agenda
• Industry Trends
• Oracle’s Sustainability Framework
• Driving to Sustainable IT – Oracle’s Systems
Strategy and Product
• Oracle’s Data Center and Eco Strategy
• Customer Success
• Wrap Up
5. Datacenter Energy Growth
US DOE Press Release – Jan 2010
“Information technology and telecommunications facilities
account for approximately 120 billion kilowatt hours of
electricity annually - or 3 percent of all U.S. electricity use.
Moreover, rapid growth in the U.S. data center industry is
projected to require two new large power plants per year just to
keep pace with the expected demand growth.”
6. The Cost of Today’s Datacenters
CIO’s Challenges Today’s Datacenters
– Inflexible, complex and costly
IT budgets are flat or down… infrastructure has a direct impact
on agility.
…but datacenter costs, which are
25% of total IT budget, are increasing – Assets are under-utilized and
at 20% per year… inefficient, driving up costs
…and service (average server utilization <15%).
• Y of execution is
– Space utilization is typically ~30%.
below par.*
– 80% of the Budget: “Keeping the
Lights On” rather than innovating
for the business.
– 50 cents of every dollar spent on
servers goes to cooling.**
CIO’s are looking at performance improvement opportunities that can
reduce data center technology costs and improve service execution
*Source: McKinsey & Company ** Source: IDC
7. Challenge: The Nature Of Data Is Changing
Align Value Of Data With Storage Capabilities And Cost
• Storage management costs more
• Left unchecked, costs could reach 30% of total IT spend
• Storage consumes ~40% of data center power
• Growing at 20% CAGR
• Increasing diversity of data types
• 80%+ of data is unstructured
• The re-use of data is shrinking
• 80% of data is never used after 90 days
• But the need to archive is growing
• 68% of companies need 100-year archives
1) Merrill Lynch, 2) IDC, 3) SNIA 100 Year Archive Survey, 4) IDC, 5) Jupiter Media Corporation and The StorageIO Group
8. Agenda
• Industry Trends
• Oracle’s Sustainability Framework
• Driving to Sustainable IT – Oracle’s Systems
Strategy and Product
• Oracle’s Data Center and Eco Strategy
• Customer Success
• Wrap Up
9. What is an Eco-Enterprise Company?
Eco-Efficiency
A company that takes a
comprehensive approach to
resource management, resulting in
reduced energy consumption.
Eco-Innovation
A company that thrives on
innovation and helps create
environmentally sound products
and practices.
Eco-Transparency
A company with strong commitment
to provide oversight and
transparency on sustainability
metrics.
10. Oracle’s Functional View of Sustainability
Embedded Management of Carbon, Energy, and Other Natural Resources
Risk & Performance
Sustainability Sustainability Environmental Modeling Risk & Compliance
Analytics Reporting Planning & Forecasting Management
Embedded Sustainability
Operations
Design for the Environment Sustainable Sourcing Sustainable Manufacturing
Supply Chain Design & Planning Sustainable Logistics Product Takeback
Facilities & Asset Management Smart Utility Grids Paperless Processes
IT Infrastructure
Energy Efficient Consolidation & Cloud Intelligent Resource
Platform Virtualization Computing Storage Management
12. Agenda
• Industry Trends
• Oracle’s Sustainability Framework
• Driving to Sustainable IT – Oracle’s Systems
Strategy and Product
• Oracle’s Data Center and Eco Strategy
• Customer Success
• Wrap Up
13.
14. Top Opportunities for Improving Datacenter
Efficiency and IT Performance
Optimized Systems
Tech Refresh, Consolidation and
Virtualization
Cloud Computing
Intelligent Tiered Storage
Resource Management from
Apps-to-disk
15. Transforming the Technology Stack
Oracle’s Optimized Infrastructure Engineered Extreme
Systems Efficiency
Efficiency HIGH
Oracle
Optimized
Solutions
Compute, Exadata
Storage, Network, Exalogic
Software Supercluster
Manageability and Simplicity HIGH
16. Oracle Exadata Database Machine
Uses Half the Energy for Similar Performance at 1/6 the Cost
2 Exadata X2-8
IBM P795 + 4 DS8700s with Flash
§ Hardware and Software
Engineered together to
deliver better value and
lower energy costs
§ Smart Flash Cache,
Database logic in Storage
Server
18. Oracle Optimized Solutions Leadership
Better Performance, Rapid Deployment, More Efficiencies
2x faster response, 3x more 2x faster HR transaction
customer service capacity than processing than IBM and HP
IBM and HP
Siebel CRM PeopleSoft HCM
2x faster batch processing, 4x 3x faster secure content
user capacity than IBM and HP management than IBM and HP
E-Business Suite WebCenter
4x faster eCommerce transactions,
2x faster and 1/5 the TCO of IBM
15x faster batch processing
Database WebLogic Suite
18
19. Oracle Optimized Solution for Siebel CRM
Lower Energy Use with Better Performance and High Availability
Delivers Savings, Speed, and Availability
• T3-2 uses 1/3 energy for equivalent
Oracle Siebel CRM
Power7 performance
• 2 P730s needed to match 1 T3-2
Oracle Solaris & • Best cost of operation
Solaris Cluster
• 25% lower than IBM Power7
SPARC T3-2 • Best response times
• 2x faster than IBM and HP
Oracle 6000 Storage • Best customer service capacity
• 3x more than IBM and HP
Oracle Support and Advanced • Only HA solution for Siebel CRM
Consulting Services
• No one else has a HA Siebel CRM solution
20. Eco Responsible Server Features
A Balanced Approach Across the Layers
Deployment, provisioning migration and consolidation of
Systems application workloads over multiple servers for power
Management optimization and SLA optimization
Operating Intelligent dispatching and replacement of polling behavior with
System event-based behavior
Virtualization Control of primary allocation of system resources (CPU,
Layer memory, I/O) to multiple guest OSs depending on need
Control of memory power, I/O power, disks, fans, efficient power
Platform supplies, power capping, and intelligence in firmware service
processors
Control of clock frequency, cores, threads, and other features
Microprocessor
21. Sun SPARC Enterprise Servers
• T3 – System on a chip, radical energy efficiency
• Built-in Virtualization
• Built-in RAS Capabilities
• Solaris Binary Compatibility
• Solaris Containers
M8000 M9000
M5000
SPARC T3-4 M4000
SPARC T3-2
M3000
SPARC T3-1
SPARC T3-1B Blade
for Blade 6000
22. Sun x86 Rackmount Server Family
Two to Eight Socket Systems Meet Varied Application Demands
• Comprehensive portfolio refreshed with
Intel Xeon Processor 5600 & E7 Series
• Array of flash options to accelerate Sun Fire X4800 Server
application performance and lower
operating cost
• Choice of leading operating systems and
Sun Fire X4470 Server
virtualization platforms
Sun Fire X4270 M2 Server
Sun Fire X4170 M2 Server
Sun Fire X2270 M2 Server
23. Sun Blades Operating Efficiency
HP BL460c G6 IBM HS22 Sun Blade X6270 M2
Annual Power
3,240 kWh 3,276 kWh 2,741 kWh
Annual Power Cost
$334.40 $338.11 $282.87
Carbon Footprint
1.95 tons CO2 1.98 tons CO2 1.65 tons CO2
Up to 16% lower energy cost and environmental impact
24. Oracle’s Network Fabric
Reducing Network Sprawl by up to 70%
Cloud, Middleware,
Tightly Integrated Database,
Application Virtualization
Clusters
10GbE
10GbE
InfiniBand
Gateway Cloud 10GbE Fabric
LAN
InfiniBand Fabric
Servers Storage
Servers Storage
27. The Most Complete Virtualization Portfolio
Desktop, Server, Storage and Network Virtualization
• Exadata • Oracle VM • Virtual Desktop
• ASM • Logical Domains Infrastructure
• Storage Connect • Solaris Containers • Sun Ray
• Unified Storage • Dynamic Domains • Secure Global
Desktop
• VirtualBox
STORAGE SERVER DESKTOP
VIRTUALIZATION VIRTUALIZATION VIRTUALIZATION
28. Virtualization: Bottom Line Results
Customer Cases
United States Air Force SiteWorx
• 13:1 consolidation ratio <Insert Picture Here>
“We estimate that
• Server deployment time Solaris Containers have
reduced by more than 90% been able to give us the
with Oracle VM SPARC equivalent memory and
• Cut datacenter power processing power of ten
consumption by more than virtual servers on every
25% physical server. That’s
• Reclaimed nearly 50% of resulted in an 80%
datacenter floor space with reduction in space
eco-responsible servers requirements and 65%
• Better service levels at a savings in energy costs.”
lower cost
29. Oracle Desktop Virtualization
Most Efficient ENERGY STAR Qualified Thin Client on the Market
• All Sun Ray thin clients are Energy
STAR certified
• 10% of the energy use of PCs,
including servers required
• E-waste friendly
• Full complement of desktop
virtualization products
Oracle Sun Ray 3 Plus Client
30. Oracle’s Intelligent Storage Design
Automation and Management Reduce Cost and Energy Use
Single Disk Modern
Tier of Disk Multi-tiered Multi-tiered
Storage Storage Storage
Flash Storage
$40 - $54/GB
Performance Disk
6% $7 - $22/GB
38% Capacity Disk
32% $1 - $6/GB
Tape Storage
100% 62% 60% $0.1 - $0.85/GB
Average Average Average
~$15,000/TB ~$8,000/TB ~$4,000/TB
Source: Horison Information Strategies, 2009
31. Superior Throughput with StorageTek T10000C
Use Fewer Libraries, Slots, Cartridges, Less Energy and Space
Energy Required to Record a 10 PB Archive
6.0
5.0
4.0 EMC Avamar
KWH
TS1130 FICON
3.0
LTO5
2.0 T10000C
1.0
0.0
32. Oracle’s ZFS Storage Appliance
Performance in less space, less power, 1/3 the cost
100 Enterprise HDDs Hybrid Storage Pool
2 SSDs
30 High Capacity HDDs
1/3 the cost!
Capacity: 30TB Capacity: 30TB
Performance: 30K IOPS Performance: 40K IOPS
Power: 1,750W Power: 392W
33. Maximize Operating Efficiencies with Sun Flash
Server
Multi-Core, High Performance
Multi Socket CPUs DRAM
Performance
Affinity High Performance
Flash Flash Devices
Capacity
Expansion
Storage High Capacity
HDDs
34. Case Study
<Insert Picture Here>
“The Sun Storage F5100 Flash Array reduced our total database
operation times by an average of 4X and power saving by up to
4X.....
.... The end results were the deployment of faster applications,
smaller space footprint, and lower energy utilization which
ultimately helped our bottom line and our green initiatives”
35. Responsible Energy Policy
Enterprise Manager Ops Center 11g
• WATT, CPU, FAN RPM, In/Out Pull, Temperature, $KwH
• Relationship between utilization and energy consumption
• Enforce Energy Policies Across Servers
• See Real Cost Real Time
Responsible Energy Policy
Enterprise Manager Ops Center 11g
36. Choice of Deployment Models
Selecting what’s best for your business model
Public Cloud Private Cloud
Deployment
Options
On Premise Hybrid
37. Oracle Private Cloud Options
Offering more efficient datacenter operating models
Platform as a Service Cloud Management
• Complete
• Shared middleware and database services cloud lifecycle
• Elastically scalable, highly available management
• Extreme performance
• Complete
• Comprehensive functionality apps to disk
• Robust development environment management
• Rapid deployment
• Self-service
• Policy-based
Infrastructure as a Service resource
management
• Shared compute and storage services • Metering &
• Elastically scalable, highly available chargeback
• Physical and virtual
• x86 and SPARC
• Flash, disk and tape storage
• Accelerated deployment
38. Agenda
• Industry Trends
• Oracle’s Sustainability Framework
• Driving to Sustainable IT – Oracle’s Systems
Strategy and Product
• Oracle’s Data Center and Eco Strategy
• Customer Success
• Wrap Up
42. Case
Study
Migrating Oracle’s Mission Critical ERP System
Oracle Internal Datacenter Refresh for E-Business Suite
Business Challenges Results
• Quickly add 150% capacity • 2X in Performance
to single instance ERP • Near $400K savings
• Additional 30,000 employees
from Sun acquisition • 1/2 the:
• Rapid in-place deployment Space, power, operational
with minimal business impact requirements, complexity
• Non-stop database operations • 20X Improvement
• Mixed workload in a single in RTO
environment, not just OLTP • Built for Zero unplanned
• Future Acquisitions & Agility downtime
In a Four month
deployment
43. Agenda
• Industry Trends
• Oracle’s Sustainability Framework
• Driving to Sustainable IT – Oracle’s Systems
Strategy and Product
• Oracle’s Data Center and Eco Strategy
• Customer Success
• Wrap Up
45. San Diego Gas & Electric (SDGE)
Curtails Energy Usage
COMPANY OVERVIEW RESULTS
• Publicly-owned utility • Meter Reading Automation reduces vehicle
• Manages 2.5 million meters and serves 1.5 million emissions and increases billing accuracy
customers • With access to their usage information
online, customers are known to curtail their
energy usage by 15-20%
CHALLENGES/OPPORTUNITIES
• Enablement of Outage management
• Need to move to a 33% renewable energy portfolio by (OMS/DMS) alert system
2020 • Interval Billing identifies customer usage
• Implementation of smart meters and integration between patterns that allow SDGE to better predict
meters and legacy system Itron to support meter reading customers energy demand
automation • Smart meters allow for configuration of net
• Achieve energy efficiency, conservation and reduction of generation on homes/businesses
carbon footprint mandated by California legislation • Foundational to Smart Grid system with
automated maintenance detection and
load balancing that will reduce overall
SOLUTIONS
demand on the electrical grid
• Oracle Portal
• Oracle Database
46. Utah Department of Transportation Improves
Construction Management Efficiency
CUSTOMER PERSPECTIVE
COMPANY OVERVIEW
“We use our Oracle-based systems as the
• Responsible for snow removal, signage, bridges, repairs, cornerstone of our construction management
building, maintenance, and the Traffic Operations Center program to facilitate the introduction of
for more than 6,000 miles of highways innovative practices that accelerate the
• Industry: Public Sector building process and limit traffic congestion—
• Revenue: US$1.5 billion enabling us to reduce pollution and user costs.”
– Larry Myers, State Project Controls
CHALLENGES/OPPORTUNITIES Engineer, Construction Division
• Improve state highway system quality while minimizing
impact on the environment and reducing user costs
• Ensure that all roadwork meets the best needs of the
surrounding community as well the environment needs of
the landscape surrounding the roads
RESULTS
SOLUTIONS • Reduced construction times by about
• Oracle Database 40%, saving millions of dollars annually
• Primavera P6 Enterprise Project Portfolio Management and decreasing vehicular pollution by
• Oracle SOA Suite
• Oracle Application Server thousands of tons per year
• Eliminated the need to print more than
100,000 pages of data in one system
47. IBAMA – Brazilian Institute of Environment and
Renewable Natural Resources (Brazil)
COMPANY OVERVIEW
• Member of the Brazilian Institute of Environment and Renewable
Natural Resources, responsible for preservation of forest, fauna and
ecological ecosystem in Brazil
• Responsible for mapping Brazil’s natural resources, including RESULTS
statistics about deforestation and changing weather patterns • Reduced up to 44% of Amazon
deforestation rates of 5 states in Brazil
CHALLENGES/OPPORTUNITIES
• Emitted 5,745 infractions that
generated a collection of 1.45 billion
• Control and avoid deforestation in the Amazon Forest Real and re-invested those resources
in tools of environmental control
SOLUTION
• Developed a system using spatial information, external data sources • Centralized storage in Oracle Database
and image technology 10g allows agencies to easily share
• A Japanese-Brazilian satellite continuously takes photos of the information
Amazon Forest stored using Oracle Database
• In conjunction with Oracle Spatial an application compares two
different photos of the same area to identify illegal deforestation and
pinpoint related coordinates
• Oracle Business Process Management (BPM),
Business Activity Monitoring (BAM),
Service Oriented Architecture (SOA)
48. EMC Corporation Reduces Power and Cooling
Resource Consumption by 70%
COMPANY OVERVIEW CUSTOMER PERSPECTIVE
• A world-leading developer and provider of information “Oracle infrastructure software
infrastructure technology and solutions enabled us to consolidate our server
• Industry: High Technology and storage resources to reduce our
• Employees: 31,000
• Revenue: US$14.88 billion environmental impact, while also
improving our business agility. We
CHALLENGES/OPPORTUNITIES can now effectively scale to meet our
• Provide a scalable data warehouse solution to meet the needs growing storage requirements and
of the global company to accommodate increasing storage have saved US$2.9 million in staff
capacity associated with organic growth and more than 20
acquisitions since the start of 2006
and hardware resources and
• Increase data center efficiency and reduce costs without environmental costs.”
requiring the company to invest in building or upgrading its data Jason Kotsaftis, Director of Alliance
centers―bolstering the company’s position in the increasingly
Marketing
competitive data storage device and services market
• Reduce power requirements and improve environmental
sustainability of the company’s five data centers RESULTS
• Reduced carbon footprint by 60
SOLUTIONS million pounds and saved $3 million
• Oracle Real Application Clusters
• Oracle Business Intelligence Suite Enterprise in operating, energy, and
Edition replacement costs within 18 months
• Oracle Tuning Pack • Cut the number of database servers
• Oracle Enterprise Manager from 51 to 4, and cut the number of
databases from 45 to 6
49. Agenda
• Industry Trends
• Oracle’s Sustainability Framework
• Driving to Sustainable IT – Oracle’s Systems
Strategy and Product
• Oracle’s Data Center and Eco Strategy
• Customer Success
• Wrap Up
50. Key Takeaways
• Sustainability is not just good
citizenship – it is good business
• Companies need to be
eco-efficient, eco-innovative
and eco-transparent
• Only Oracle has the complete
hardware, software, and now
with Sun, the manufacturing
operational experience, to help
you gain an eco-advantage
51. Resources
• Oracle Eco Enterprise
• Oracle Eco IT Infrastructure
• Whitepapers, including:
– Solving the Datacenter Space, Power and Cooling Crunch
– IT Modernization
• Oracle’s Datacenter and Internal Sustainability Strategy
– Mark Sunday webcasts and whitepaper on CIO Central
– Add links to customer cases
http://www.oracle.com/green
