Smarter Computing in a New Era of IT - Dr. Gururaj Rao

22nd – 24th November 2012, Jaipur

Smarter Computing in a New Era of IT
Dr. Gururaj Rao
IBM Fellow & Vice President
IBM Systems and Technology Development Lab, India, South Asia

http://bit.ly/Imperatives

Opening video

Predictive Policing (:30)
http://youtu.be/_ZyU6po_E74
http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur

In a new era of IT, industries are being redefined
by an ability to process unlimited volumes and types of data

1 trillion 5.6 billion
connected personal
devices devices sold
by 2015 in 5 years
Law
Enforcement

90%
of world’s 10,000 Fraud
data created messages Prevention
in past per second
2 years

Traffic
Control
800%
unstructured 2.5 exabytes
data growth of data
in next created daily
5 years Banking


Big Data: Why we must move to a new era of computing

Data is growing at an astounding pace… …but Big Data is not just about volume

9000

Terabytes to Streaming data,
exabytes of milliseconds to
Sensors
existing data respond
& Devices
to process
Volume in Exabytes

6000 Volume Velocity
Social Media

VoIP
Structured,
Variety
unstructured, text,
multimedia
3000 Enterprise Data
Veracity

Uncertain,
2010 2015
inconsistent, ambiguous


There are clear challenges for CIOs and IT leaders

Explosion of data

How to manage data explosion to spot trends, 450 billion online business transactions
predict outcomes and take meaningful actions? per day by 2020

Inflexible IT infrastructures

How to manage inflexible, siloed systems and Only 1 in 5 businesses can allocate
business processes to improve business agility? more than half their IT budget to
innovation

Escalating IT complexity

How to manage IT costs and complexity while 23% of worldwide IT projects are
speeding time-to-market for new services? both over budget and behind
schedule

Sources: 2012 IBM Data Center Study; IDC Directions Presentation, 2011; and a commissioned study conducted by Forrester Consulting on behalf of IBM


Video

Smarter Cities Rio
http://bit.ly/Imperatives http://www.centerline.net/review/#/3697_RIO_HD 22nd – 24th November 2012, Jaipur

Smarter Computing is how you succeed in this new era
The IT infrastructure that enables a smarter planet…

Managed with
cloud technologies
Harness all the
available Information:
Simplify IT:
89% of CEOs want
60% of CIOs plan to use cloud technologies and
better insight via business
55% of business executives believe cloud
intelligence and analytics Smarter enables business transformation
Computing

Designed for data

Drive greater performance and
improve IT economics:
Tuned to the task CIOs can reduce total cost
per workload up to 55%
with optimized systems

…and allows enterprises to do more with less
Source: IBM studies of CEOs and CIOs


Optimized Systems Address the Unique Needs of Specific Workloads
Domain Knowledge

Workload characteristics Interdependencies Architecture options

Software
Applications
Stack integration
Middleware Middleware tuned for hardware
Integrated management across
Operating Systems architectures
Inter-
Micro-processor connect
cores
Caches
I/O
Hardware

Package Multi-core architectures
Advanced threading
Semiconductors Low latency


Clients require a range of workload optimized systems

Client-built with Integrated,
Optimized Components Optimized Systems Appliances

Example IBM DB2 & WebSphere on IBM IBM Smart Analytics IBM Netezza TwinFin
Power Systems System & IBM DataPower

Need flexibility to deploy Requires moderate Flexibility not required –
multiple workloads of flexibility to tune small need high performance
different types - e.g., number of workloads – at
Characteristics data management, e.g., data management low cost for a specific
messaging, web facing and analytics workload


Today’s challenge: Time spent tuning general purpose
components

Design/Deploy Manage/Maintain

General Custom
Purpose Built
Components System


10

PureSystems solution: Simplifying the entire IT project lifecycle

Reduced Time, Cost and Risk
Design Deploy Manage Maintain

Expert Integrated System


11

IBM PureFlex
Expert integrated infrastructure system

Delivers Smarter Computing through…
Up to 2X
improvement
in system
Built-in Expertise
utilization
• Infrastructure patterns
• Built-in security
• Virtualization expertise
Integration by Design
Up to 75%
lower • Scale-in design
systems costs
over 3 years • Integrated Cloud technology
• Future technology upgradeability

Simplified Experience
Up to 70% • Single pane of glass management
faster
setup time • Open choice (architectures, OS, hypervisors)
• Tens of thousands of applications (Power and x86)

Estimated Results. Results will vary depending on customer environment.


PureSystems simplify each phase of the systems lifecycle

Streamlined: Accelerated: Simplified: Integrated:
Pre-integrated, pre- System Up and Dynamically scale to Single support number
tested, ready to run running in hours meet changing System level updates
Optimized Easily deploy new demand and upgrades
configurations with high application and data Automatic failover and Simplified problem
availability services high availability determination
Single part to order Rapidly replicate Fully integrated
environments for management
development and test


Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of
client and partner engagements that are captured, lab tested and optimized into a deployable form

What is a Pattern?
• The pre-defined architecture of an application
• For each component of the application (i.e. database, web
server, etc)
• Pre-installation on an operating system
• Pre-integration across components Monitoring
Lifecycle
• Pre-configured & tuned Management

• Pre-configured Monitoring
• Pre-configured Security
• Lifecycle Management

• In a deployable form, resulting in repeatable deployment
with full lifecycle management

• Delivering superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors


Three ways to get the value of patterns of expertise

Capture your own expertise:
Add third-party
Image Construction & Composition Tool
application patterns of allows you to create your own custom
expertise virtual images
Pattern Development Kit allows you to
create your own virtual application
patterns.
Capture existing expertise for operating
system and middleware installation
Dynamically combine pre-defined
components to build new image packages
Create a standard VM format in Open
Use IBM patterns of Virtual Format
expertise throughout
the system

Capture 80% of today’s workloads


The broadest open ecosystem….
• Runs tens of
thousands of existing
POWER and x86
applications

• Over 191 optimized
solutions from
170 leading partners

• ISVs transforming their
business model to
cloud


16

Computing for the new era of IT must ‘scale-in’
With integrated compute, storage, networking, management and middleware

Infrastructure Components Integrated Infrastructure Application Platform Data Platform

Delivering Infrastructure Services Delivering Platform Services Delivering Data Services
Next Generation Blade


17

for Transactions
Optimized system delivering
data services for transactions

for Analytics
data services for analytics

for Operational Analytics
data services for operational analytics


Storage for Workload Optimized Systems
Storage to match the requirements of the workload
Production Data Archive and Retention
Cost and Scale to match workload Policy-based data protection
Availability and protection Low long-term total costs
Simplified administration Easy migration and retrieval

Transaction Processing Analytics and High
and Database Performance
Computing
High Transaction Rates
High Quality of Service Operates on data copies
Low RPO, RTO Sequential access
Resiliency and Security High throughput

Business Web and
Applications Collaboration
Database oriented File Oriented
Quality of Service Replicated data
Throughput-oriented
Low RPO, RTO
Scale Out Capable
Large Memory Footprint Lower Quality of Service
Responsive Infrastructure
Archive and Retention Systems require Low
Cost/Ease of Use to be effective in storing and
Production Systems require Storage Optimization to protecting data throughout its useful life
match scale, cost, and management objectives


Introducing IBM Smarter Storage for Smarter Computing

Manage cost and
capacity growth

Improve performance Increase information
and productivity access and improve
ROI


Smarter Computing is how you succeed in this new era

Designed for data Managed with
cloud technologies Tuned to the task

InfoSphere IBM
Streams/ Big Insights / SmartCloud
Identity Insight Entry

Storwize V7000 Unified
with Easy Tier

PureSystems
Active Cloud Engine
DB2 Analytics Accelerator

IBM Watson

IBM Service
Optimized for IBM Systems Delivery Manager


Leading IT Organizations Are Engaging with IBM to Succeed in the New Era of
Smarter Computing

Our approach is inclusive – no rip and replace

IBM can deliver experts and expertise required

IBMers are extending our portfolio to address
the biggest challenges in computer science

Proven innovator for 100 years

Source: IBM Investor Relations
*IBM Systems & Technology Group Finance, **IBM Software Group Finance


http://bit.ly/Imperatives
9/5/12 22nd – 24th November 2012, Jaipur

Smarter Computing in a New Era of IT - Dr. Gururaj Rao

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