TECHNOLOGY AND TELCO                                                  INNOVATION                                          ...
OUTLINE6 Key Trends in ICT5 Key Technology ChallengesDisruptive societal impactsTelcos and Innovation                     ...
6 KEY TRENDS                                            IN INFORMATION AND COMMUNICATIONS TECHNOLOGY                      ...
1. MOBILE            © 2011 Telstra Corporation Limited. All rights reserved   4
THE MOBILE INTERNET                      © 2011 Telstra Corporation Limited. All rights reserved   5
THE MOBILE INTERNET:AN APP FOR EVERYTHING      Health &                                                              Shopp...
THE MOBILE INTERNET                                  Australian Smartphones Vs Feature Phones Forecast                    ...
MOBILE USERS > DESKTOP INTERNET USERS             WITHIN 5 YEARS                      2500                      2000Intern...
MOBILE DEVICES:STILL PROGRESSING RAPIDLY                                   New User Interfaces  PC Processing Power       ...
THE MOBILE WALLET: NFC SERVICES       CPU      Mobile Money        Download Coupon                                Availabl...
2. HIGH DEFINITION                © 2011 Telstra Corporation Limited. All rights reserved   11
HIGH DEFINITION SCREENSRapid Adoption in DevelopedCountries:• 67% of Australian households  have HDTV sets  (up from 35% a...
ELECTRONIC WALLPAPER                       13
3D AND HOLOGRAPHY                    14
HIGH DEFINITION MOBILE SCREENS          Rollable                  Bendable          Foldable                  Wearable    ...
3. ON DEMAND               © 2011 Telstra Corporation Limited. All rights reserved   16
BROADBAND SPEEDS                                                                 Triple Play     Triple Play              ...
FIXED AND MOBILE BROADBAND                                   100000                                                       ...
4. SENSORS             © 2011 Telstra Corporation Limited. All rights reserved   19
MOBILE PHONES AND SENSORS                                       Sensors attached to the phone                             ...
SENSORS: EVERYTHING COMMUNICATES  Google Power Meter                                        Connected fridge    Air qualit...
5. CLOUD SERVICES              © 2011 Telstra Corporation Limited. All rights reserved   22
WHAT IS “CLOUD”?                   • High Speed                   • Reliable and Assured• Many Devices• Many Apps         ...
THE INEVITABLE MARCH OF THE CLOUD     Access to     applications                                   Shared storage     and ...
5. AUGMENTEDINTELLIGENCE(THINKING ON THE RUN)                   © 2011 Telstra Corporation Limited. All rights reserved   25
SENSING YOU: (CONTEXT-BASED COMPUTING)                                                 Synthesis: combine travel          ...
AUGMENTED REALITY                    © 2011 Telstra Corporation Limited. All rights reserved   27
5 BIG TECHNOLOGY                                               CHALLENGES                                               1....
NETWORK CAPACITY                      60                      50                      40                                  ...
PORTABLE POWER SOLUTIONS- Power management and battery life- Power scavenging: Turn power from the environment into energy...
ALL SERVICES SUPPORTED ON   COMMON PUBLIC NETWORKRelative RAN Signalling                          Traffic DemandLoad per M...
SOFTWARE DEFINED RADIOS      Radios: A proliferation of technologies and bands      – WAN (3G, LTE, LTE-A)       o More th...
ALL PROCESSING IN THE CLOUD?- Multimedia will continue to be a barrier: • A true thin client: video stream of 3.8Mbps   (a...
TECHNOLOGY’S                                            DISRUPTIVE IMPACT ON                                              ...
BUSINESSPRODUCTIVITY               © 2011 Telstra Corporation Limited. All rights reserved   35
MANAGED SERVICES                                     Site 1Today                                              Video       ...
ANALYTICS AND INTELLIGENCE  SECURITY ANALYTICS                          RETAIL ANALYTICS       Improve efficiency and     ...
ENHANCED WORKFORCE TOOLS                                                        INCOMING CALL                             ...
UNIFIED COMMUNICATION & COLLABORATION                                                             Mobile participant      ...
TRANSPORT ANDINFRASTRUCTURE             © 2011 Telstra Corporation Limited. All rights reserved   40
SMART INFRASTRUCTURESensors, Computers andCommunications Devices          Magnetic Nails                           © 2011 ...
INTELLIGENT TRANSPORT SYSTEMS                    Satellite Network      Application server                    Cellular Wir...
INTELLIGENT TRANSPORT SYSTEMS   Collision Avoidance Systems                                                              R...
INTELLIGENT PUBLIC TRANSPORT Use the mobile network to match an individual’s travel needs to public transport             ...
AUTONOMOUS SHARED CARS                         © 2011 Telstra Corporation Limited. All rights reserved   45
THE CONNECTED HOMEAND ENERGYMANAGEMENT             © 2011 Telstra Corporation Limited. All rights reserved   46
THE CONNECTED HOME                                                                                                        ...
MANAGING ENERGY CONSUMPTION                              48
MANAGING ENERGY CONSUMPTION                              49
MANAGING ENERGY CONSUMPTION                              50
RETAIL         © 2011 Telstra Corporation Limited. All rights reserved   51
APPS: MOBILE SHOPPING                        © 2011 Telstra Corporation Limited. All rights reserved   52
GROCERY SHOPPING- Smart fridge and pantry  • Automatic inventory tracking  • Automatic ordering- Digital shopping list  • ...
ENTERTAINMENT                © 2011 Telstra Corporation Limited. All rights reserved   54
ENTERTAINMENT: MOBILE AND FIXEDCONVERGENCE                                                            Send to preferred de...
FINDING CONTENT THROUGH RECOMMENDATION                                © 2011 Telstra Corporation Limited. All rights reser...
A SOCIAL EXPERIENCE                                                            57  © 2011 Telstra Corporation Limited. All...
ENTERTAINMENT FOR YOUR COMMUTE                                          Real-time interrupt of audio                      ...
IMMERSIVE GAMING                   © 2011 Telstra Corporation Limited. All rights reserved   59
60© 2011 Telstra Corporation Limited. All rights reserved
TELCOS AND                                             INNOVATION                                            1. Building a...
1. BUILDING A NETWORKFOR THE FUTURE               © 2011 Telstra Corporation Limited. All rights reserved   62
MOBILE BROADBAND: THE NETWORK DOESMATTER                           © 2011 Telstra Corporation Limited. All rights reserved...
FUTURE PROOFING THE NETWORK                                                                     Increasing line rates - 10...
FIXED + MOBILE BROADBANDWORKING AS ONE SERVICEWireless backup for fixed broadband• Automatic failover of broadband service...
APPLICATION AWARE NETWORKS:                          Telepresence                          Office Apps                    ...
MORE FLEXIBLE NETWORKS: OPENFLOWA RADICAL APPROACH TO BUILDING NEXT GENERATION CORE NETWORKS      Current Routing:        ...
FUTURE PROOFING WIRELESS NETWORKSTechnology                 Improved spatialEvolution:                 reuse:             ...
2. OPEN INNOVATION               © 2011 Telstra Corporation Limited. All rights reserved   69
TELSTRA’S INNOVATION CHALLENGE:CHANGING THE CULTUREThe Telstra Innovation Challenge: Support without ahandout mentality:  ...
DEALING WITH THE BIG                                                 UNKNOWN:                                             ...
WHY CLOUD SERVICES?         Compute Infrastructure                      Data and Applications                             ...
Data centre UtilisationVIRTUALISATION                                                        ~10% - 15%Conventional:     A...
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HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND

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Telstra Corporation’s Chief Technology Officer and Head of Innovation, Dr Hugh Bradlow, addressed an audience of over 50 customers and London Business School alumni and academics earlier this week at Telstra International’s office in London.



Dr Bradlow shared some valuable insights into technological innovation with a particular focus on key trends in ICT, technology challenges, and telcos and innovation. A core topic of discussion was the marked move towards omniscience and omnipresence.

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HUGH BRADLOW LEADS INNOVATION WORKSHOP – 2012 AND BEYOND

  1. 1. TECHNOLOGY AND TELCO INNOVATION Hugh Bradlow Chief Technology Officer and Head of InnovationTELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 Telstra Corporation Ltd 1
  2. 2. OUTLINE6 Key Trends in ICT5 Key Technology ChallengesDisruptive societal impactsTelcos and Innovation © 2011 Telstra Corporation Limited. All rights reserved 2
  3. 3. 6 KEY TRENDS IN INFORMATION AND COMMUNICATIONS TECHNOLOGY : TOWARDS OMNISCIENCE AND OMNIPRESENCE 1. Mobile 2. High Definition 3. On DemandTELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 4. Sensors 5. Cloud 6. Augmented Intelligence © 2011 Telstra Corporation Limited. All rights reserved 3
  4. 4. 1. MOBILE © 2011 Telstra Corporation Limited. All rights reserved 4
  5. 5. THE MOBILE INTERNET © 2011 Telstra Corporation Limited. All rights reserved 5
  6. 6. THE MOBILE INTERNET:AN APP FOR EVERYTHING Health & Shopping Fitness Video Government Public Transport Sport Music 6 © 2011 Telstra Corporation Limited. All rights reserved
  7. 7. THE MOBILE INTERNET Australian Smartphones Vs Feature Phones Forecast 16 Smartphone 14 Feature phoneNo. of Units Shipped (Millions) 12 10 8 6 4 2 0 2009 2010 2011 2012 2013 2014 2015 Source: IDC Mobile Phone Tracker (June 2011) Global Mobile Data Capable Device Forecast 600 Smartphones No. of Units Shipped 500 Laptops/Dongles (Millions) 400 Tablets 300 200 100 0 2008 2009 2010 2011 2012 2013 2014 Source: Ovum: Global Telecoms Analyzer (June 2011) © 2011 Telstra Corporation Limited. All rights reserved 7
  8. 8. MOBILE USERS > DESKTOP INTERNET USERS WITHIN 5 YEARS 2500 2000Internet Users (MM) 1500 1000 MOBILE INTERNET USERS DESKTOP INTERNET USERS 500 0 2007E 2008E 2009E 2010E 2011E 2012E 2013E 2014E 2015E © 2011 Telstra Corporation Limited. All rights reserved 8
  9. 9. MOBILE DEVICES:STILL PROGRESSING RAPIDLY New User Interfaces PC Processing Power Speech New device classes Near Field Communications Emerging device classes Touchscreen 9
  10. 10. THE MOBILE WALLET: NFC SERVICES CPU Mobile Money Download Coupon Available Tickets Select your These offers are NFC preferred available nearby: payment account: Monthly Zone 1 Expires 4-Jun-2011 SESWP VISA CHQ QF452 MEL->SYD 17:00 12-Jul-2011 CHQ Buy one get one free SIM Secure Mobile Wallet Shopping Tickets forElement (SE) coupon events, on the SIM transport © 2011 Telstra Corporation Limited. All rights reserved 10
  11. 11. 2. HIGH DEFINITION © 2011 Telstra Corporation Limited. All rights reserved 11
  12. 12. HIGH DEFINITION SCREENSRapid Adoption in DevelopedCountries:• 67% of Australian households have HDTV sets (up from 35% at end of 2008) © 2011 Telstra Corporation Limited. All rights reserved 12
  13. 13. ELECTRONIC WALLPAPER 13
  14. 14. 3D AND HOLOGRAPHY 14
  15. 15. HIGH DEFINITION MOBILE SCREENS Rollable Bendable Foldable Wearable © 2011 Telstra Corporation Limited. All rights reserved 15
  16. 16. 3. ON DEMAND © 2011 Telstra Corporation Limited. All rights reserved 16
  17. 17. BROADBAND SPEEDS Triple Play Triple Play Ultra HD & 3D Web Surfing Gaming SDTV HDTV TVAccess 0.25Mbps 1.5 Mbps 12 Mbps 20 Mbps 25 Mbps 100 Mbps 200 MbpsSpeeds 17 © 2011 Telstra Corporation Limited. All rights reserved
  18. 18. FIXED AND MOBILE BROADBAND 100000 ? NG PON2 40G Downstream Peak Speed (Mbps) 10000 NG PON1 10G ? GPON 2.5G 1000 LTE –Advanced BPON 620M Wireline LTE 300 M Wireless DOCSIS 3 150M LTE 150 M 100 HSPA 84 M ADSL2+ 24M HSPA 42 M HSPA 21 M Bandwidth 10 ADSL1 HSDPA 14M HSPA: 5,10 MHz 8M LTE: 20 MHz LTE- A: 100 MHz 1 1995 2000 2005 2010 2015 2020Assumptions: Top of line commercial broadband services deployed, low network load and burst speeds. Typical customer speeds will be lessSources: Telstra services and future estimates. Future wireless access estimates based on 3GPP standards 18
  19. 19. 4. SENSORS © 2011 Telstra Corporation Limited. All rights reserved 19
  20. 20. MOBILE PHONES AND SENSORS Sensors attached to the phone Sensor connected to phone via low power radio Phone relays to cloud via wireless broadbandSensors in the phone• Gyroscope• Accelerometer• Compass Glucose meter• Proximity• Environmentals (Temp, pressure, chemical....) Fall detector• Biosensors Medical portal Wireless band-aid © 2011 Telstra Corporation Limited. All rights reserved 20
  21. 21. SENSORS: EVERYTHING COMMUNICATES Google Power Meter Connected fridge Air quality Security systems Traffic systems Water quality 21 © 2011 Telstra Corporation Limited. All rights reserved
  22. 22. 5. CLOUD SERVICES © 2011 Telstra Corporation Limited. All rights reserved 22
  23. 23. WHAT IS “CLOUD”? • High Speed • Reliable and Assured• Many Devices• Many Apps • Virtualised • Efficient USER Data Centre Network © 2011 Telstra Corporation Limited. All rights reserved 23
  24. 24. THE INEVITABLE MARCH OF THE CLOUD Access to applications Shared storage and services from Security at scale and computing any device, even capabilities BYOD Highly scalable Optimise the use computing to cater of power and for peak load emission of green events house gases © 2011 Telstra Corporation Limited. All rights reserved 24
  25. 25. 5. AUGMENTEDINTELLIGENCE(THINKING ON THE RUN) © 2011 Telstra Corporation Limited. All rights reserved 25
  26. 26. SENSING YOU: (CONTEXT-BASED COMPUTING) Synthesis: combine travel Data: device collects Intelligent assistance: andminimise cognitive load vehicle data with and displays both calendar and mapping personal and public by determining next information to provide alerts data Interact via simple steps. andvoice prompts recommendations Battery Recharge Required ! Your are running 25min late for your meeting! Send a notification that you will be late? Destination - 125km The closest battery Traffic - swap station is: Moderate 25km Remaining fuel - 70km © 2011 Telstra Corporation Limited. All rights reserved 26
  27. 27. AUGMENTED REALITY © 2011 Telstra Corporation Limited. All rights reserved 27
  28. 28. 5 BIG TECHNOLOGY CHALLENGES 1. Network Capacity 2. Software Defined Radios 3. Portable Power SolutionsTELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 4. One Network for all purposes 5. All processing in the cloud © 2011 Telstra Corporation Limited. All rights reserved 28
  29. 29. NETWORK CAPACITY 60 50 40 Spectral efficiency 30 improvements X times 2008 value Data demand growth 20 10 0 Further technology improvements 2006 2008 2010 2012 2014 2016Spectral efficiency improvements and data demand growth relative to 2008 29
  30. 30. PORTABLE POWER SOLUTIONS- Power management and battery life- Power scavenging: Turn power from the environment into energy for sensors or devices: • Solar (photovoltaic) cells • RF power (inductive coupling) • Sound (prototype generates 50mV from 100dB) • Movement e.g. heartbeat-powered MP3 player, kinetic energy powered watch LED on a contact lens powered wirelessly via RF Image courtesy University of Washington © 2011 Telstra Corporation Limited. All rights reserved 30
  31. 31. ALL SERVICES SUPPORTED ON COMMON PUBLIC NETWORKRelative RAN Signalling Traffic DemandLoad per MByte of Data Global mobile data traffic grew 2.6-fold in 2010. Expecting 26-fold increase between 2010 and 2015. (Cisco, 2011) 100 Smart phone 10 M2M (sensor, Polling @ 20 sec) 1 Feature phone Tablet Laptop User Data (per device) MByte/Month (2010) 1 10 100 1000 Traffic Capacity and Signalling Capacity are both potential bottlenecks © 2011 Telstra Corporation Limited. All rights reserved 31
  32. 32. SOFTWARE DEFINED RADIOS Radios: A proliferation of technologies and bands – WAN (3G, LTE, LTE-A) o More than a dozen radio bands – LAN (WiFi, incl. P2P) – A-GPS – NFC – Bluetooth, Bluetooth Low Power – iMB – Whitespace radio © 2011 Telstra Corporation Limited. All rights reserved 32
  33. 33. ALL PROCESSING IN THE CLOUD?- Multimedia will continue to be a barrier: • A true thin client: video stream of 3.8Mbps (average) for 322kbps MPEG-2 encoded Video Server video 1 • A thick client (handset based decoding) reduces video stream requirement to Corporate video: 0.43Mbps (average)1 9.5MB @ 322kbps Delivering multimedia content to large numbers of thin client devices places unsustainable capacity demands on the wireless access network 1 Source: Telstra trial over wired LAN 33
  34. 34. TECHNOLOGY’S DISRUPTIVE IMPACT ON SOCIETY • Business Productivity • Transport and Infrastructure • Connected Home and Energy ManagementTELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 • Retail • Entertainment © 2011 Telstra Corporation Limited. All rights reserved 34
  35. 35. BUSINESSPRODUCTIVITY © 2011 Telstra Corporation Limited. All rights reserved 35
  36. 36. MANAGED SERVICES Site 1Today Video App Local DVR Monitoring Site 2 Video App Local DVR MonitoringCloud Opportunity MVaaS Application Site 1 Storage Compute Secure IP-VPN Network Centralised Monitoring Site 2 Wireless Backup Remote Monitoring © 2011 Telstra Corporation Limited. All rights reserved 36
  37. 37. ANALYTICS AND INTELLIGENCE SECURITY ANALYTICS RETAIL ANALYTICS Improve efficiency and Improve customer effectiveness of security experience and operation increase sales MANAGED VIDEO © 2011 Telstra Corporation Limited. All rights reserved 37
  38. 38. ENHANCED WORKFORCE TOOLS INCOMING CALL AUTO ANSWER JENNY THOMSON CUSTOMER NO. 38567904 “Hi Jenny, ADDRESS I am unable to take 38 HIGH STREET your call at the NORTHCOTE, VIC moment. I can meet 3069 you at your house in TRAFFIC 45 min if that suits.” LIGHT TRAVEL TIME CLICK TO 32 MIN. SEND © 2011 Telstra Corporation Limited. All rights reserved 38
  39. 39. UNIFIED COMMUNICATION & COLLABORATION Mobile participant 1-click to join video conference Video Devices from tablet / notebookAugmented information Translation Services (People, roles, Real-time languageinformation, presence) translation Audio 3D Audio Recording & transcription Voice commands © 2011 Telstra Corporation Limited. All rights reserved 39
  40. 40. TRANSPORT ANDINFRASTRUCTURE © 2011 Telstra Corporation Limited. All rights reserved 40
  41. 41. SMART INFRASTRUCTURESensors, Computers andCommunications Devices Magnetic Nails © 2011 Telstra Corporation Limited. All rights reserved 41
  42. 42. INTELLIGENT TRANSPORT SYSTEMS Satellite Network Application server Cellular Wireless NetworksGPS combined with Traffic Control Centre 2-way data External servers: Environmental Data © 2011 Telstra Corporation Limited. All rights reserved 42
  43. 43. INTELLIGENT TRANSPORT SYSTEMS Collision Avoidance Systems Road trains Collision Warning Brake Support• Driver assistance: visual and audible warnings when an imminent crash is detected• Automated pre-crash systems eg apply brakes and retract seat belts © 2011 Telstra Corporation Limited. All rights reserved 43
  44. 44. INTELLIGENT PUBLIC TRANSPORT Use the mobile network to match an individual’s travel needs to public transport © 2011 Telstra Corporation Limited. All rights reserved 44
  45. 45. AUTONOMOUS SHARED CARS © 2011 Telstra Corporation Limited. All rights reserved 45
  46. 46. THE CONNECTED HOMEAND ENERGYMANAGEMENT © 2011 Telstra Corporation Limited. All rights reserved 46
  47. 47. THE CONNECTED HOME Sensor Alert Movement Detected Configure alerts, notifications & Monitor (e.g. live video) from Receive alerts and notifications (e.g. automated tasks anywhere using any devices intruder). © 2011 Telstra Corporation Limited. All rights reserved 47
  48. 48. MANAGING ENERGY CONSUMPTION 48
  49. 49. MANAGING ENERGY CONSUMPTION 49
  50. 50. MANAGING ENERGY CONSUMPTION 50
  51. 51. RETAIL © 2011 Telstra Corporation Limited. All rights reserved 51
  52. 52. APPS: MOBILE SHOPPING © 2011 Telstra Corporation Limited. All rights reserved 52
  53. 53. GROCERY SHOPPING- Smart fridge and pantry • Automatic inventory tracking • Automatic ordering- Digital shopping list • Available on any connected device (tablets, phones) Order online Save • Linked to store prices and specials $100 $120 © 2011 Telstra Corporation Limited. All rights reserved 53
  54. 54. ENTERTAINMENT © 2011 Telstra Corporation Limited. All rights reserved 54
  55. 55. ENTERTAINMENT: MOBILE AND FIXEDCONVERGENCE Send to preferred device 55 © 2011 Telstra Corporation Limited. All rights reserved
  56. 56. FINDING CONTENT THROUGH RECOMMENDATION © 2011 Telstra Corporation Limited. All rights reserved 56
  57. 57. A SOCIAL EXPERIENCE 57 © 2011 Telstra Corporation Limited. All rights reserved
  58. 58. ENTERTAINMENT FOR YOUR COMMUTE Real-time interrupt of audio stream with alerts (e.g. Traffic,NetTunity weather, news – configurable by the user) NetTunitySelect content and create playlistsusing your PC Play out selection via phone © 2011 Telstra Corporation Limited. All rights reserved 58
  59. 59. IMMERSIVE GAMING © 2011 Telstra Corporation Limited. All rights reserved 59
  60. 60. 60© 2011 Telstra Corporation Limited. All rights reserved
  61. 61. TELCOS AND INNOVATION 1. Building a Network for the Future 2. Open InnovationTELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 © 2011 Telstra Corporation Limited. All rights reserved 61
  62. 62. 1. BUILDING A NETWORKFOR THE FUTURE © 2011 Telstra Corporation Limited. All rights reserved 62
  63. 63. MOBILE BROADBAND: THE NETWORK DOESMATTER © 2011 Telstra Corporation Limited. All rights reserved 63
  64. 64. FUTURE PROOFING THE NETWORK Increasing line rates - 100Gbps, 400Gbps, 1Tbps – required to support router requirements as traffic grows Effective Better Utilisation through progressively more granular Bandwidth traffic management Management • ROADM (wavelength level )Traffic Management Granularity • Sub-wavelength with OTN and ODU-Flex (1GE granularity) OBS • Packet Statistical Multiplexing with MPLS-TP or Ethernet Greater bandwidth efficiency through Optical Burst Switching (OBS) Packets MPLS-TP GE OTN λ Increasing Core Transport Capacity ROADM 2.5 10 40 100 400 Gbps Line Rate per λ © 2011 Telstra Corporation Limited. All rights reserved 64
  65. 65. FIXED + MOBILE BROADBANDWORKING AS ONE SERVICEWireless backup for fixed broadband• Automatic failover of broadband service• Fixed voice calls automatically routed to nominated mobile Smart router with USB Port on side: Connects Next G Ultimate USB Modem for Broadband Back-up © 2011 Telstra Corporation Limited. All rights reserved 65
  66. 66. APPLICATION AWARE NETWORKS: Telepresence Office Apps Department Branch Offices Data Backup IP VPN Department Head Office © 2011 Telstra Corporation Limited. All rights reserved 66
  67. 67. MORE FLEXIBLE NETWORKS: OPENFLOWA RADICAL APPROACH TO BUILDING NEXT GENERATION CORE NETWORKS Current Routing: OpenFlow: Closed System Open System OpenFlow Control Plane Router centralised Controller Control Control OpenFlow Data Protocol Data Path Data Plane distributed Multi-vendor Tightly integrated software Centralised (cloud- environment (e.g. Cisco IOS) based) Control Plane separated from simplified (lower cost) switching layer
  68. 68. FUTURE PROOFING WIRELESS NETWORKSTechnology Improved spatialEvolution: reuse: Heterogeneous Cognitive Radio:3G->HSPA+->LTE- Networks: • Dynamic repurposing of • Increased number of>LTE-A • Coordinated small unused spectrum sectors• Open new spectral cells • Requires certainty about • Advanced antenna bands including • Cloud based radio interference issues techniques through TDD architecture Smart Pipe enabler (QoS & Policy Control) Content-protocol-signalling Radio Controller Radio Core optimiser core Internet Transport/ (Alternate location) core off-loadDevice Based Wi-Fi Off-load: Wireless Network Content, Protocol &Caching: • Authenticate to Wifi caching: Signalling Optimisation:• Off peak pre-fetch using mobile • Transparent cache • Performance Enhancing of content and store credentials • Content Distribution Proxies on the device • Load sharing © 2011 Telstra Corporation Limited. All rights reserved 68
  69. 69. 2. OPEN INNOVATION © 2011 Telstra Corporation Limited. All rights reserved 69
  70. 70. TELSTRA’S INNOVATION CHALLENGE:CHANGING THE CULTUREThe Telstra Innovation Challenge: Support without ahandout mentality: TeleMedCare- Minimal effort involved in entering- No Telstra claims on Intellectual Property- The support of a big company to small organisations Year Number of Entries 2009 219 2010 60 2011 43 © 2011 Telstra Corporation Limited. All rights reserved 70
  71. 71. DEALING WITH THE BIG UNKNOWN: HUMAN BEHAVIOURTELSTRA TEMPLATE 4X3 BLUE BETA | TELPPTV4 © 2011 Telstra Corporation Limited. All rights reserved 71
  72. 72. WHY CLOUD SERVICES? Compute Infrastructure Data and Applications Social network Public Server, Storage, Security Personal info Crowd sourced On the move In the office At home © 2011 Telstra Corporation Limited. All rights reserved 72
  73. 73. Data centre UtilisationVIRTUALISATION ~10% - 15%Conventional: App 1 Network App 2 Standalone Application Server Server Farm Client PCsVirtualised: Virtual Machine 1 App 1 App 2 Network App 3 Blade Server App n Rack Virtual Machine 2 Client PCs Data centre Utilisation ~50% - 80% 73 © 2011 Telstra Corporation Limited. All rights reserved

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