Movirtu Background Information

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Movirtu is the leading pioneer of Mobile Identity Management (MIM) solutions for wireless telecommunication service providers. Movirtu has redefined the mobile landscape by using cloud infrastructure to tie a mobile identity to a user rather than a device.

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Movirtu Background Information

  1. 1. Background InformationRamona Liberoff, EVP Marketing, Strategy and Planningramona@movirtu.com+447794016128 Skype ramonalxyu ramona@movirtu.com / Copyright © 2011 Movirtu Limited, All Rights Reserved
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  3. 3. 3|Our key markets are Africa and South AsiaOver one billion people without a mobile identity
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  5. 5. 5| MXShare CloudPhone™ Operator Application Overlay & Skin Library Experience Service ManyME Engine Manager Multiple Identity Movirtu MX Service Platform SS7 USSD Payment Billing Care MXPayInterface Interface Interface Interface Interface Mobile Payments MXInfo Information Delivery
  6. 6. Our local ecosystem includesoperators & NGOs Product Marketing, Local modifications Experienced Distribution of understanding User needs local agents Numbers and projects Impact assessment6|
  7. 7. Movirtu: Who we areFounders Investor NEDs Financing Nigel Waller CEO (Glenayre) Maurizio Caio TLcom (Bain & Co) $1M Seed Elena Waller Arun Gore $5.5M Series A Finance (WPA) Gray Ghost (T-Mobile)Key Management Independent NEDs Customers 5 MNOs in contract Jean-Philippe Labat Simon Brown Sales (eServGlobal) Chairman (Nokia) 10 MNO pipeline Ramona Liberoff Roger Pepperell Marketing (Kantar/WPP) NED (SEMA) Dennis Dijkstra Locations Awards Operations (Glenayre) London, Johannesburg, Delhi, 3 field offices Dingani Brian Nkala Engineering (Cornastone) Chris Horn CTO (Ericsson)
  8. 8. Activities and Timing This research programme had several stages:     June 2011   July 2011   August 2011   September 2011   October 2011  •  Expert interviews •  Hypothesis •  Research •  Analysis and •  Customised and desk formation and conducted supporting presentations to research topic outline (August 2011) quantitative data partners on (June 2011) (July 2011) gathering youth and (September education, 1-15 2011) mobile and technology, and farmers •  Launch to the (by 15 Oct 2011) public of the headline findings, audio guide, and video (21 Sept 2011) 8|
  9. 9. We listened to 100 people in 3 countries Respondents chosen for fit with ‘leading edge’ segments Women entrepreneurs Qualitative depth groups 2.5 hours Farmers Recruited ‘Competent Optimists’ Youth source: BMGF farmer study and TNS leader segments9|

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