Pakistan Tv Analysis Monthly Report November'13

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A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN

TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of November 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.

Published in: Business, News & Politics
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Pakistan Tv Analysis Monthly Report November'13

  1. 1. TV Analysis Monthly Report November 13
  2. 2. Trend Analysis Comparison Oct-Nov 2013 Total Minutes of Advertising 264,396 199,031 Oct-13 Nov-13
  3. 3. Trend Analysis YoY Comparison: Nov 12-Nov 13 Total Minutes of Advertising 199,031 182,266 Nov,12 Nov,13
  4. 4. 2% 2% Information Technology Financial Services 18% Other 2% Cullinary 6% Healthcare & Medical Services 6% Construction Confectionary Detergents Personal Products Beverages Cellular Communication TOP 10 CATEGORIES % Share of Advt. Minutes 19% 18% 13% 9% 5%
  5. 5. TOP 10 PLAYERS % Share of Advt. Minutes 8% 5% 4% 4% 2% 2% 2% 2% 1% UNILEVER P&G PEPSI COLA TELENOR Qmobile COCA COLA Ufone Kraft Foods 1% Liaquat Hospital VoiceTel
  6. 6. TOP 15 BRANDS % Share of Advt. Minutes 4% 3% 2% 2% 2% 2% 2% 2% 1% Telenor Talkshawk Cadburys Dairy Milk Pepsi Liaquat Hospital Head & Shoulder Dew Surf Excel Ufone Volta Battery 1% Sarsabz Nitrophose 1% 1% 1% 1% 1% Gulberg Greens Islamabad Pantene Nature Fusion Coca Cola USAID Sting
  7. 7. Top 15 Channels Across All Genre - % Share of Advt. Minutes 3% 3% 3% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 2% 1% ATV GEO NEWS HUM TV DUNYA NEWS GEO CITY42 ARY NEWS ARY DIGITAL DAWN NEWS AAJ NEWS SAMAA 8xm Urdu-1 CNBC EXPRESS PAKISTAN NEWS
  8. 8. Top 15 Prime Time Channels – Across All Genre Prime Time (19:00 - 22:59) % Share of Advt. Minutes 4% 4% 3% 3% 3% 3% Apna TV ATV DAWN NEWS CITY42 ARY NEWS NEWS ONE 3% KTN 3% 3% Express Ent AAJ NEWS 3% CNBC PAKISTAN 3% 8xm 3% AVT Khyber 3% WAQT 3% 3% HUM TV GEO NEWS
  9. 9. Genre Split in Nov 13 % Share of Advt. Minutes MOVIES 3% MUSIC 6% SPORTS 3% KIDS 1% RELIGIOUS 1% FOOD 1% HEALTH 1% NEWS 45% Ent 39%
  10. 10. Time Band Split Nov 13 % Share of Advt. Minutes Late Prime Time (23:00 Prime Time (19:00 - 22:59) 29% Evening Time (17:00 18:59) 10% 23:59) 6% Late Night (00:00 - 05:59) 10% Morning Time (06:00 11:59) 18% After Noon (12:00 - 16:59) 27%
  11. 11. For query on DATA, please contact: MEDIA BANK Mr. Chander Kant chander.k@mediabank.net.pk 0343-2330696 For other queries, please contact PAS at: secretariat@pas.org.pk THE END

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