A JOINT RESEARCH STUDY OF PAS AND MEDIABANK PAKISTAN
TV MONTHLY INDUSTRY REPORT gives the overall picture of advertising on TV during the month of November 13. It covers top advertisers, categories and brands and their % share in total advertising in terms of minutes. The report also focuses on share of TV channels, share of each genre and ad-spend split over the time slots. The report also compares % advertising in minutes done by various advertisers on YOY basis.
7. Top 15 Channels
Across All Genre - % Share of Advt. Minutes
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
ATV
GEO NEWS HUM TV
DUNYA
NEWS
GEO
CITY42
ARY NEWS
ARY
DIGITAL
DAWN
NEWS
AAJ NEWS
SAMAA
8xm
Urdu-1
CNBC
EXPRESS
PAKISTAN NEWS
8. Top 15 Prime Time Channels – Across All Genre
Prime Time (19:00 - 22:59)
% Share of Advt. Minutes
4%
4%
3%
3%
3%
3%
Apna TV
ATV
DAWN
NEWS
CITY42
ARY NEWS NEWS ONE
3%
KTN
3%
3%
Express Ent AAJ NEWS
3%
CNBC
PAKISTAN
3%
8xm
3%
AVT
Khyber
3%
WAQT
3%
3%
HUM TV GEO NEWS
9. Genre Split in Nov 13
% Share of Advt. Minutes
MOVIES
3%
MUSIC
6%
SPORTS
3%
KIDS
1%
RELIGIOUS
1%
FOOD
1%
HEALTH
1%
NEWS
45%
Ent
39%
10. Time Band Split Nov 13
% Share of Advt. Minutes
Late Prime Time (23:00 Prime Time (19:00 - 22:59)
29%
Evening Time (17:00 18:59)
10%
23:59)
6%
Late Night (00:00 - 05:59)
10%
Morning Time (06:00 11:59)
18%
After Noon (12:00 - 16:59)
27%
11. For query on DATA, please contact:
MEDIA BANK
Mr. Chander Kant
chander.k@mediabank.net.pk
0343-2330696
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END