Radio
Monthly Report Nov13
About the Report
Analysis: Media Miles – Radio Tracking
Note:
Ad volume is based on minutes and ad occurrences. The figure...
SNAPSHOT
• Beverages topped in the advertising category followed by Petroleum and Telecom in
November, 2013
• Pepsi Pakist...
INDUSTRY TOP 10
[CATEGORY]
(BASED ON NUMBER OF MINUTES)

Last
Month
Rank

(MINS)
(%)

No.

CATEGORIES

2

1

Beverages

21...
INDUSTRY TOP 10
[Advertisers]
(BASED ON NUMBER OF MINUTES)

Last
Month
Rank

(MINS)
(%)

No.

CORPORATIONS

1

1

Pepsi

1...
INDUSTRY TOP 10
[BRANDS]
(BASED ON NUMBER OF MINUTES)

Last
Month
Rank

(MINS)
(%)

No.

BRANDS

1

1

Shell Advance

-

2...
Trend Analysis
Oct-Nov 2013

Advertising in Minutes*

Based on 28 Radio Stations in 6 Cities
Trend Analysis
Oct-Nov 2013

Share in Millions

Based on 28 Radio Stations in 6 Cities
TIME BAND SHARE
Advertising in Minutes

Morning and Evening time slot attracted more advertisers throughout all cities
CITY WISE SHARE
%Share of Advertising
FM Channels Share
Advertising in Minutes

• Total spent in November, 2013 was PKR 520,886,28
• Total Minutes of Advertisin...
Average Nos. of Ads / Day

An average of 2,425 ads were aired in Karachi on FM stations per day
For query on DATA, please contact:

Mr. Nasir ud Din
nasir@mediamiles.biz
92-42-366 86170 -71
M: +92-300-517-7861
For othe...
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Pakistan Radio Industry Advertising Snapshot – November 2013

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A JOINT RESEARCH STUDY OF PAS AND MEDIAMILES – RADIO MONTHLY INDUSTRY REPORT

A snapshot of the Radio Industry for the month of November 2013. Who’s leading the industry with radio campaigns? Who’s getting the best return from radio?

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Pakistan Radio Industry Advertising Snapshot – November 2013

  1. 1. Radio Monthly Report Nov13
  2. 2. About the Report Analysis: Media Miles – Radio Tracking Note: Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures. About Media Miles Launched Pakistan’s first digital, Radio Advertising Monitoring Service in 2007, starting with 9 Radio stations in 2 Cities (Karachi and Lahore). In the second quarter of 2008, Media Miles expanded its base to 28 Radio Stations in 3 Cities (Karachi, Lahore and Islamabad) and currently monitoring 37 stations in 6 cities (Adding Hyderabad, Multan and Faisalabad)
  3. 3. SNAPSHOT • Beverages topped in the advertising category followed by Petroleum and Telecom in November, 2013 • Pepsi Pakistan was the top Advertiser in November, 2013 • Shell Advance was the top advertised brand Ad volume is based on minutes and ad occurrences. The figures should be taken only as indicative not as absolute figures.
  4. 4. INDUSTRY TOP 10 [CATEGORY] (BASED ON NUMBER OF MINUTES) Last Month Rank (MINS) (%) No. CATEGORIES 2 1 Beverages 21.7 3 2 Petroleum 17.7 1 3 Telecom 7.2 - 4 Confectionary 6.4 6 5 Shampoos 5.8 7 6 Food 5.1 5 7 Financial Institutions 4.7 - 8 Health 3.1 8 9 Shoes 2.8 - 10 Coffee 2.3 *Top 10 Categories contributed 81.6% of the total Ad Volume.
  5. 5. INDUSTRY TOP 10 [Advertisers] (BASED ON NUMBER OF MINUTES) Last Month Rank (MINS) (%) No. CORPORATIONS 1 1 Pepsi 16.9 4 2 Shell Pakistan 10.7 2 3 Nestle Pakistan 9.5 - 4 Hilal Confectionary 6.4 5 Pakistan State Oil 4.7 - 6 Procter & Gamble 4.3 3 7 Unilever Pakistan 4.0 - 8 Faysal bank 3.1 9 9 Servis Industries 2.8 7 10 Mobilink 2.3 -
  6. 6. INDUSTRY TOP 10 [BRANDS] (BASED ON NUMBER OF MINUTES) Last Month Rank (MINS) (%) No. BRANDS 1 1 Shell Advance - 2 Ding Dong Bubble 6.4 - 3 Carient Motor Enginer Oil 4.6 - 4 Head & Shoulder 4.3 - 5 Sting Energy Drink 4.2 - 6 Nestle Cerelac 4.2 - 7 Aquafina 3.7 5 8 7up 3.4 2 9 Slice Juice 3.2 - 10 Faysal Bank 3.1 10.7
  7. 7. Trend Analysis Oct-Nov 2013 Advertising in Minutes* Based on 28 Radio Stations in 6 Cities
  8. 8. Trend Analysis Oct-Nov 2013 Share in Millions Based on 28 Radio Stations in 6 Cities
  9. 9. TIME BAND SHARE Advertising in Minutes Morning and Evening time slot attracted more advertisers throughout all cities
  10. 10. CITY WISE SHARE %Share of Advertising
  11. 11. FM Channels Share Advertising in Minutes • Total spent in November, 2013 was PKR 520,886,28 • Total Minutes of Advertising ran were 204,18(minutes)
  12. 12. Average Nos. of Ads / Day An average of 2,425 ads were aired in Karachi on FM stations per day
  13. 13. For query on DATA, please contact: Mr. Nasir ud Din nasir@mediamiles.biz 92-42-366 86170 -71 M: +92-300-517-7861 For other queries, please contact PAS at: secretariat@pas.org.pk THE END

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