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Pakistan Print Media Analysis – Dec 2013

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PRINT INDUSTRY REPORT gives the overall picture of advertising on Newspapers and Magazines during the period Dec’13. It covers top advertisers, categories and brands and their % share in total advertising.

DATA SOURCE: Media Track Pakistan
BASE: Newspapers and Magazines

Note:
- Print media analysis derived from 17 Major Publications from Karachi, Lahore and Islamabad and 22 Leading Magazines/Digests.
- From Jan 2014 onwards will cover more regions of Daily Jang
(Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad).
- Tariff rate has been applied for Spend analysis.
- Magazines and Daily Publications analyzed separately

Published in: Business, News & Politics
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Pakistan Print Media Analysis – Dec 2013

  1. 1. Print Analysis Monthly Report Dec 13
  2. 2. About the Report Analysis: Media Track– Tv, Radio and Print Monitoring Note: - Print media analysis derived from 17 Major Publications from Karachi, Lahore and Islamabad and 22 Leading Magazines/Digests. - From Jan 2014 onwards will cover more regions of Daily Jang (Quetta and Multan) and Express (Quetta, Peshawar, Multan & Faisalabad). - Tariff rate has been applied for Spend analysis. - Magazines and Daily Publications analyzed separately
  3. 3. Daily Publications Analysis Dec 2013
  4. 4. Category Analysis
  5. 5. Construction Category Share of Spend Dec 2013
  6. 6. Bank Category Share of Spend Dec 2013
  7. 7. Magazines/Digests Analysis Dec 2013
  8. 8. For query on DATA, please contact: Mediatrack Pakistan House, E-107, Gulshan-e-Jamal, Rashid Minhas Road, off Main Sharah-e-Faisal, Karachi, Pakistan. Phones/Faxes: Phone: +9221-34289818, 34289819, 34583302 khi@mediatrackpk.com www@mediatrackpk.com For other queries, please contact PAS at: secretariat@pas.org.pk THANK YOU

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