Pakistan Print Media Industry Report - 2013

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Print Media Industry Report gives the overall picture of advertising on Newspapers and Magazines during the period Jan’13 to Dec’13. It covers top advertisers, categories and brands and their % share in total advertising in terms of ROP & Ordinary Ad Types along with comparison with 2012. The report also focuses on share of Newspapers and Magazines, share of each genre and ad-types.

DATA SOURCE: MEDIA BANK PAKISTAN
BASE: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms

Published in: Business, News & Politics
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Pakistan Print Media Industry Report - 2013

  1. 1. 2012 - 2013 PRINT MEDIA INDUSTRY REPORT
  2. 2. NEWSPAPER ADVERTISING 2012 vs. 2013 10,265,884 4,683,294 2012 2013 - Type: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms - ROP and Ordinary Ad Types (Pure Commercial) advertising showed Increase in 2013
  3. 3. Top 10 Categories NEWSPAPERS 2012 2013 35% 28% 27% 24% 10% 8% 7% 7% 5% 6% 6% 4% 4% 4% 5% 4% 4% 4% 4% 4%
  4. 4. Top 15 Product Categories NEWSPAPERS 2012 31% 2013 25% 17% 13% 11% 8% 7%6% 7% 5% 5% 6% 7% 5% 5% 4% 4% 3% 3% 2%3% 3% 3% 2% 3% 3%3% 3% 2% 2%
  5. 5. Top 15 BRANDS NEWSPAPERS 2012 2013 15% 13% 12% 12% 11% 11% 11% 9% 9% 8% 5% 5% 4% 3% 2% 6% 6% 5% 6% 3% 5% 5% 4% 6% 4% 4% 4% 4% 4% 3%
  6. 6. Top 10 Newspapers Pure Commercial: ROP / Ordinary 22% 20% `2012 `2013 16% 16% 12% 12% 11% 11%10% 10% 8% 7% - The Top 4 have retained their dominance in 2013. 7% 7% 4% 5% 5% 4% 4% 4% 4% 3%
  7. 7. AD TYPE Newspapers 2013 Box/Window 2% Jobs Wanted/Situ ation Vacant Ordinary 6% Court Notice 1% Sponsorship 0% 6% Tender Announcement Notice 42% 20% ROP 23%
  8. 8. Magazine Report 2012
  9. 9. Top 15 Product Categories MAGAZINES (Weekly & Monthly) 14% 12% 11% 8% 6% 5% 4% 4% 3% 3% 3% 3% 3% 2% 2%
  10. 10. Top 15 Product Subcategories MAGAZINES (Weekly & Monthly) 4% 4% 4% 3% 3% 3% 3% 3% 2% 2% 2% 2% 2% 2% 2%
  11. 11. Top 15 Brands MAGAZINES (Weekly & Monthly) 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
  12. 12. For query on DATA, please contact: Mr. Chander Kant Chander.k@mediabank.net.pk 0343-2330696 For other queries, please contact PAS at: secretariat@pas.org.pk THE END

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