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Print Media Industry Report gives the overall picture of advertising on Newspapers and Magazines during the period Jan’13 to Dec’13. It covers top advertisers, categories and brands and their % share in total advertising in terms of ROP & Ordinary Ad Types along with comparison with 2012. The report also focuses on share of Newspapers and Magazines, share of each genre and ad-types.
DATA SOURCE: MEDIA BANK PAKISTAN
BASE: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms