This document summarizes print media industry reports from 2012-2013. It shows that newspaper advertising declined significantly from 2012 to 2013. The top categories in newspapers were real estate, automobiles, education and telecom. The top brands advertised were Unilever, P&G, Nestle and Telenor. ROP ads made up the largest share of ad types in newspapers in 2013. For magazines, the top categories were personal care, food and beverages, telecom and automobiles. Overall the document provides data on ad spending trends and categories across newspapers and magazines over the 2012-2013 period.

1. 2012 - 2013
PRINT MEDIA INDUSTRY
REPORT

2. NEWSPAPER ADVERTISING
2012 vs. 2013
10,265,884
4,683,294
2012
2013
- Type: ROP & Ordinary Ad Types (Pure Commercial). Unit: Cols / Cms
- ROP and Ordinary Ad Types (Pure Commercial) advertising showed Increase in 2013

3. Top 10 Categories
NEWSPAPERS
2012
2013
35%
28%
27%
24%
10%
8%
7% 7%
5% 6%
6%
4%
4% 4%
5% 4%
4% 4%
4% 4%

4. Top 15 Product Categories
NEWSPAPERS
2012
31%
2013
25%
17%
13%
11%
8%
7%6% 7%
5% 5% 6%
7%
5%
5%
4%
4%
3%
3% 2%3% 3% 3% 2% 3% 3%3%
3%
2%
2%

5. Top 15 BRANDS
NEWSPAPERS
2012
2013
15%
13%
12% 12%
11% 11%
11%
9%
9%
8%
5%
5%
4%
3%
2%
6%
6%
5%
6%
3%
5% 5%
4%
6%
4%
4% 4%
4%
4%
3%

6. Top 10 Newspapers
Pure Commercial: ROP / Ordinary
22%
20%
`2012
`2013
16% 16%
12% 12%
11% 11%10%
10%
8%
7%
- The Top 4 have retained their dominance in 2013.
7% 7%
4% 5%
5% 4%
4% 4%
4%
3%

7. AD TYPE Newspapers 2013
Box/Window
2%
Jobs
Wanted/Situ
ation Vacant
Ordinary
6%
Court Notice
1%
Sponsorship
0%
6%
Tender
Announcement
Notice
42%
20%
ROP
23%

8. Magazine Report
2012

9. Top 15 Product Categories
MAGAZINES
(Weekly & Monthly)
14%
12%
11%
8%
6%
5%
4%
4%
3%
3%
3%
3%
3%
2%
2%

10. Top 15 Product Subcategories
MAGAZINES
(Weekly & Monthly)
4%
4%
4%
3%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%

11. Top 15 Brands
MAGAZINES
(Weekly & Monthly)
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%

12. For query on DATA, please contact:
Mr. Chander Kant
Chander.k@mediabank.net.pk
0343-2330696
For other queries, please contact PAS at:
secretariat@pas.org.pk
THE END