BrandZ 2014 China´s Top 100 Brands (Millward Brown)
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China´s Top 100 Brands Las 100 marcas más valiosas de China
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BrandZ 2014 China´s Top 100 Brands (Millward Brown)
- 1. 70 71 TOP 100 Most Valuable Chinese Brands 2014 Category Insurance Alcohol Real Estate Airlines Insurance Alcohol Home Appliances Health Care Airlines Consumer Electronics Alcohol Home Appliances Real Estate Real Estate Home Appliances Technology Apparel Technology Food & Dairy Technology Alcohol Alcohol Health Care Cars Alcohol Brand Value US$ Mil. 2,361 1,977 1,921 1,878 1,723 1,722 1,657 1,610 1,598 1,586 1,450 1,443 1,337 1,295 1,214 1,172 1,170 1,106 1,012 996 937 923 841 780 764 Brand Value % Change 2014 vs. 2013 New New New 8% New 40% 2% 50% 5% -19% -53% 10% New New 13% -2% New New 42% New -66% New 86% New 13% Brand Contribution 2 3 3 3 2 5 3 4 3 2 4 4 3 3 3 5 4 4 5 3 4 4 3 1 4 TOP 100 Most Valuable Chinese Brands 2014 Category Telecom Providers Financial Institutions Technology Financial Institutions Technology Financial Institutions Financial Institutions Oil & Gas Oil & Gas Insurance Insurance Alcohol Telecom Providers Financial Institutions Food & Dairy Financial Institutions Telecom Providers Airlines Financial Institutions Insurance Food & Dairy Health Care Food & Dairy Technology Real Estate Brand China Mobile ICBC Tencent China Construction Bank Baidu Agricultural Bank of China Bank of China PetroChina Sinopec China Life Ping An Moutai China Telecom China Merchants Bank Yili Bank of Communications China Unicom Air China China Minsheng Bank CPIC Mengniu Yunnan Baiyao Shuanghui Lenovo Vanke Brand PICC Yanghe Poly Real Estate China Eastern Airlines New China Life Tsingtao Beer Gree Tong Ren Tang China Southern Airlines Suning ChangYu Haier Country Garden Evergrande Real Estate Midea Sina Belle 360 Bright NetEase Wu Liang Ye Luzhou Laojiao CR Sanjiu BYD Snow Beer Brand Value US$ Mil. 61,399 39,658 33,879 25,510 19,986 19,318 13,636 13,433 13,133 12,702 11,128 10,504 8,168 6,785 5,068 4,906 4,404 3,653 3,416 3,396 3,105 2,990 2,679 2,585 2,547 Brand Value % Change 2014 vs. 2013 21% -2% 68% 6% -12% 12% 0% 12% 5% -12% 5% -19% -5% 0% 86% -1% 6% 12% New -2% 30% 72% 60% 15% New Brand Contribution 4 2 4 2 5 2 2 2 2 3 2 4 4 2 5 2 2 3 2 2 5 4 3 3 3 Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. TOP 100 Most Valuable Chinese Brands 2014
- 2. 72 73 TOP 100 Most Valuable Chinese Brands 2014 Category Education Alcohol Personal Care Travel Agency Financial Institutions Real Estate Airlines Jewelry Retailer Apparel Alcohol Apparel Home Appliances Real Estate Food & Dairy Alcohol Real Estate Hotels Jewelry Retailer Financial Institutions Real Estate Furniture Real Estate Apparel Apparel Apparel Brand Value US$ Mil. 754 720 718 718 604 595 572 554 552 518 458 457 454 450 430 424 421 404 391 370 363 353 338 314 312 Brand Value % Change 2014 vs. 2013 New 20% New 47% New New 9% New New -11% -62% New New 14% New New New New New New New New 8% -30% New Brand Contribution 4 4 2 2 1 3 2 4 4 5 3 4 2 5 3 3 4 4 2 2 4 1 3 3 4 TOP 100 Most Valuable Chinese Brands 2014 Category Food & Dairy Real Estate Home Appliances Alcohol Catering Apparel Home Appliances Travel Agency Hotels Alcohol Personal Care Technology Insurance Hotels Jewelry Retailer Apparel Apparel Catering Apparel Alcohol Hotels Jewelry Retailer Home Appliances Education Food & Dairy Brand Value US$ Mil. 308 294 280 268 259 258 253 252 239 234 218 208 202 201 164 162 158 152 146 142 141 139 135 134 132 Brand Value % Change 2014 vs. 2013 New New New New New -60% New New New New New New New New New New -45% New New New New New New New New Brand Contribution 4 1 2 3 4 3 4 2 4 3 4 3 1 4 4 4 2 3 3 5 4 4 4 4 3 Brand New Oriental Harbin Beer Dabao Ctrip Industrial Bank Longfor Hainan Airlines Lao Feng Xiang Tata Yanjing Beer Metersbonwe Robam Gemdale Fulinmen Gujing Gong Jiu R&F Properties Home Inn Eastern Gold Jade China Everbright Bank Soho China Suofeiya Greentown China Anta Youngor Daphne Brand Sanquan China Overseas Property Hisense Swellfun Quanjude Septwolves Supor CITS Hanting Pearl River ZhongHua Sohu China Taiping Huatian Hotel Ming Jewelry Aokang Semir Yonghe King Bosideng Great Wall Jinjiang Inn Lao Miao Macro Xueersi Yashili TOP 100 Most Valuable Chinese Brands 2014 Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest. Source: BrandZ™ / Millward Brown Optimor Brand contribution measures the influence of brand alone on earnings, on a 1-to-5 scale, five highest.