3. Time to reach 50 million users
Radio: 38 years
TV: 13 years
Internet 4 years
iPod: 3 years
Facebook: 100 million users in 9 mos
Google+: 50 million users 88 days
60 seconds of sharing
120,000 Tweets
2,083 Foursquare Checkins
136,000 Uploaded Photos
20 new Yelp Reviews
4. Adding 500,000 Users/Day
230 Million Tweets/day (august 2011)
40% of Twitter Users Listen Only
42.3% are 30-49
5. Facebook has 800 MILLION users
30 billion pieces of content shared
each month
6. 2nd largest search engine in the world
2.9 billion viewing hours per
month (326,294 years)
490 million unique users who visit every month
9. Sister Diver Auntie
shoe Blogger Excellent Cook
Wife Business Owner
Jack Russell
Mommy!!!
Marketer
social media
evangelist
Overly
Creati Opinionated
World
Daug Traveler
10. Similarities between Social
Media and other Mediums
• Messaging/Voice Important
• Goal setting important
• 1 size does not fit all
• Community opportunities
• Works best with integration (digital & other)
• Digital “home base” still important role
11. Differences between Social
Media and other Mediums
• 1:1 Communication • Company-wide participation
• Personalized • Pull, not push communication
• Not overly promotional • Decentralized
• Authenticity/transparency • Messaging isn’t controlled, but
matters influenced.
• Cultures vary by tool
• Listen first. Speak second.
12. New ways
thinking
• Transparency
• Flat, rather than hierarchal communication
• New ways of delivering messages
13. Social Media & PR
Why are they a natural fit?
Discuss:
•Who is on social media?
•How does social media impact community building?
•How does the press use social media?
•What role does messaging play in social media?
•Does social media require professionalism?
•How can social media help/hinder in crisis situations?
15. Social Media -
Common Uses
• Creating & empowering supporters
• Turning complainers into supporters
• Tracking key messaging
• Conversation
• Sales
• Increased loyalty
16. Attracting Supporters
• What do supporters like to talk about?
• How can I support their ideas, goals,
dreams?
• How can I support the community?
17. Empowering
Supporters
• What do brand advocates share on social
networks?
• What makes something shareable by
anyone?
• What role does content play?
• What role does a business’s digital
presence play?
18. Turning complainers
into advocates
• How do you know what people are saying about you?
• How is social media different than a customer service
center?
• What do customers want?
• What is the role of transparency?
• Discuss difference b/t FedEx and Netflix’s usage of
social media during brand firestorms.
19. Tracking Key Messaging
• Why would this be important to a PR firm?
• How do you decide if messaging is relevant
or successful?
• Would this be important in times of crisis?
success? celebration?
• Role of press releases?
20. Conversation
• What do customers want?
• How do they feel?
• Do they want to talk to brands?
• What do people talk about?
• Is there a value inherent in conversation?
21. Sales
• What format would work for a sales component?
• What’s required of overall digital strategy for sales
to occur?
• What elements should be integrated for sales
tracking?
• What would be required for sales in a social
platform?
23. we can’t our
can’t my grandson
just do the control it custom
facebook? ers
aren’t
kids
isn’t just people
why should we posting pictures of
care if our their lunch?
customers
tweet?
how does it make
us money?
it’s a
our
huge customers
are local what’s the ROI?
24. our
it’s a
custom
huge ers
aren’t
kids
•Social Networking now accounts for 22% of ALL time spent online
(overtaking porn)
•GenY now out number Baby Boomers - 96% have joined a social
network.
• The number of social media users 65+ grew 100% in 2010.
• 1:4 65+ are now part of a social networking site.
• Mobile internet will be bigger than desktop internet in 4 years
(morgan stanley)
•Professional organizations for best practices
•35-44 largest age demo for Twitter
26. can’t my grandson why should we
just do the care if our
facebook? customers
tweet?
• Professional use requires judgement, experience,
good communication skills.
• Serious success requires serious commitment.
• If a tree falls in the woods & no one hears it...
• 200 Million blogs on internet, 37% full-time
professional bloggers
we can’t
control it
27. what’s the ROI?
• How can we help our
clients identify the
business objectives?
• Do we understand why
the customer is
how does it make
interested in social us money?
media?
• KPI’s for social media
29. What’s the ROI?
• Role of Word of Mouth (WOM)?
• Role of Community?
• Role of A.V.E.?
• Role of CPC, or other purchased
advertising?
• Actual expense vs. other opportunities?
• Difference between ROI and metrics?
30. What is a KPI?
• Key Performance Indicator
• Why important?
• Vary by goals of client.
• Examples of KPI in PR?
• SMART (specific, measurable, attainable, realistic, time sensitive)
• Determined with client buy-in, based on strategic
plan
34. What are some other KPI’s
your clients measure?
• how can you help them use those KPI’s in
social media?
• what tools might you need to help them
measure these KPI’s?
Editor's Notes
\n
This is from late 2010, its dreadfully outdated. There are more social networks now than are presented here. Big growth areas: video, pictures and curation.\nWho is Brian Solis? Engage, End of Business as Usual. \n
time is exponential with the use of social media. Its an outright revolution of how we communicate. Platforms may come and go, but we are forever changed, there is no turning back. \nFor your clients - its not a matter of if but when. \n
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More than 2X as many people as are in United States. Like or leave Facebook, but its the 800lb gorilla of social marketing today. But platforms will come and go. Always remember that the digital home of your client is still their website. \n
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PR companies in a unique position to take advantage of this by helping their clients create picture-worthy moments. \n
In short: social media users are more engaged and participate heavily in other internet related \n
We always have to remember though, that social media is about people. Smart companies will remember to talk to people and their passions...and smart PR companies will help them do that. \n
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Messages have to be delivered in easy to understand bites. Graphics play an increasingly big role. INFOGRAPHIC.\n
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Introducing the cranky CEO. What’s at the heart of these objections?\n
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social media is a powerful tool, we’ve seen enough examples of social media mistakes to justify professional, strategic use of social media. \nControl is out of the question. If brands & businesses don’t jump into the conversation, it happens without them. \n