Social Media Primer-Spring 2013

Social Media Primer-Spring 2013
Welcome to Introduction to Social Media Tara Coomans Chief Brainstormer, Akamai Marketing Past President, Current BOD Member Social Media Club Hawaii (SMCHI) #smforhi Wednesday, January 30, 2013
Social Media Dictionary Social Media: Opt-In, multiple participant, multi- media, multi-directional, digital communication Platforms: The environments which enable social media. Facebook, Twitter, Instagram, Blogger Engagement: Any interaction on a digital platform. Conversation, clicks, comments sharing by a community Hashtag: #preceding a word or phrase. Helps with search, context and saves space. Wednesday, January 30, 2013
What’s the BIG Deal? Wednesday, January 30, 2013
Wednesday, January 30, 2013
Social Media Ushers in Culture Change Wednesday, January 30, 2013
Social Media is Mainstream Now GenY now outnumbers Baby Boomers... 96% of them have joined a social network Wednesday, January 30, 2013
Social Media is Mainstream Now Wednesday, January 30, 2013
Social Media is Mainstream Now 28% (Nielsen, 2012) Wednesday, January 30, 2013
What is Social Media Culture Wednesday, January 30, 2013
What is Social Media Culture Diverse:not limited to geography, race, culture or other traditional communication constraints. Wednesday, January 30, 2013
What is Social Media Culture Human: reflection of participants. imperfect. Wednesday, January 30, 2013
What is Social Media Culture Open: sharing is encouraged. collaboration. crowd sourcing. Wednesday, January 30, 2013
What is Social Media Culture Transparent: disclosure. honesty. Wednesday, January 30, 2013
What is Social Media Culture Evolving: disruptive and emerging environments and technologies. Wednesday, January 30, 2013
What is Social Media Culture Tribal:people with common interests and beliefs tend to gather. Wednesday, January 30, 2013
What is Social Media Culture Wednesday, January 30, 2013
How Has SM Impacted Our Culture Communication Revolution Wednesday, January 30, 2013
How Has SM Impacted Our Culture Communication Revolution Governments Week before Mubarak’s resignation: 230,000 tweets/day from Egypt (up from 2,300/day) Wednesday, January 30, 2013
How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customers who engage with companies via social media spend 20%-40% more than those company’s other customers- Bain & Company Report: Putting Social Media to Work Wednesday, January 30, 2013
How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customer Service Social Media users who have great customer service tell an average of 42 people..compared to 9 for social media absentees. Wednesday, January 30, 2013
How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customer Service Bigger Circle of Trust 90% trust recommendations from people they know - Media Bistro: http:// www.mediabistro.com/alltwitter/future-social-customer_b22111 Wednesday, January 30, 2013
How Has SM Impacted Our Culture Communication Revolution Governments Revenue 81% of Arts Organizations Customer Service Say Internet & Digital Technologies “Very Bigger Circle of Trust Important” to Promoting Cause Awareness Arts http://www.pewinternet.org/Reports/2013/Arts-and-technology/Summary-of-Findings.aspx Wednesday, January 30, 2013
How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customer Service Pakistani computer programmer Bigger Circle of Trust tweets about 1AM helicopter Cause Awareness above Abbittabad..turns out to be 1st report of attack on bin News Laden’s compound. 2012/02/12/whitney-houston-twitter/ -Mashable http://mashable.com/ Wednesday, January 30, 2013
How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customer Service Bigger Circle of Trust Cause Awareness News Disasters Wednesday, January 30, 2013
How Has SM Impacted Our Culture Communication Revolution Governments Revenue Customer Service Bigger Circle of Trust Cause Awareness News Disasters Hurricane Sandy, #hitsunami Wednesday, January 30, 2013
91% of online adults use social media regularly - Experian http://www.experian.com/simmons-research/register-2012-digital-marketer.html Wednesday, January 30, 2013
Main Street, USA Social Media Is About People! Wednesday, January 30, 2013
Who is the Social Media Consumer? Wednesday, January 30, 2013
What kinds of people are using social media? -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/ Wednesday, January 30, 2013
What kinds of people are using social media? Women outnumber men on social media. -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/ Wednesday, January 30, 2013
What kinds of people are using social media? Women outnumber men on social media. -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/ Wednesday, January 30, 2013
What kinds of people are using social media? Women outnumber men on social media. Half of All Google+ Users Are Under 25 http://www.imediaconnection.com/content/32712.asp -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/ Wednesday, January 30, 2013
What kinds of people are using social media? Women outnumber men on social media. Half of All Google+ Users Are Under 25 http://www.imediaconnection.com/content/32712.asp -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/ Wednesday, January 30, 2013
What kinds of people are using social media? Women outnumber men on social media. Half of All Google+ Users Are Under 25 http://www.imediaconnection.com/content/32712.asp Australia, India, Indonesia, Malaysia, Philippines, Singapore and Thailand Prefer Facebook http://thenextweb.com/socialmedia/2011/09/17/social-media-in-asia-pacific- -http://blog.tweetsmarter.com/social-media/spring-2012-social-media-user-statistics/ its-big-and-facebook-dominates/ Wednesday, January 30, 2013
What are people they using? Go where your tribe is. What works for you? What inspires your customers? Wednesday, January 30, 2013
Reads Only Loves Farmers Ebooks Markets Jack Russell Wanna-be Terrier Owner World Traveler Auntie Drinks Wine. Lots of Wine. Diver. Kayaker. Beacher. Sushi Snob Community Biz Owner Cheerleader Wednesday, January 30, 2013
How are consumers using social media? source: http://www.slideshare.net/ricardodepaula/social-brand-experience?ref=http://wearesocial.net/blog/2012/01/consumers-social/ Wednesday, January 30, 2013
What do customers want? Wednesday, January 30, 2013
Customer service: answers within 24 hours What do customers want? Wednesday, January 30, 2013
Customer service: answers within 24 hours What do To be special: offers & discounts, experiences customers want? Wednesday, January 30, 2013
Customer service: answers within 24 hours What do To be special: offers & discounts, experiences customers Information: reviews & ranking want? Wednesday, January 30, 2013
Customer service: answers within 24 hours What do To be special: offers & discounts, experiences customers Information: reviews & ranking want? In the loop: new products & services Wednesday, January 30, 2013
Customer service: answers within 24 hours What do To be special: offers & discounts, experiences customers Information: reviews & ranking want? In the loop: new products & services Stand out:contribute to designs, campaigns Wednesday, January 30, 2013
Customer service: answers within 24 hours What do To be special: offers & discounts, experiences customers Information: reviews & ranking want? In the loop: new products & services Stand out:contribute to designs, campaigns Inspiration: emotional responses. Wednesday, January 30, 2013
How are businesses using Social Media? And...do users care? Wednesday, January 30, 2013
What kinds of businesses are using social media? Wednesday, January 30, 2013
What kinds of businesses are using social media? Fortune 500 adopting... Wednesday, January 30, 2013
What kinds of businesses are using social media? Fortune 500 adopting... Wednesday, January 30, 2013
What kinds of businesses are using social media? Fortune 500 adopting... Medium business leading the way..slowly. Small business adopting..slowly. Wednesday, January 30, 2013
The disconnect 76% of Marketers Believe They “Know What Their Consumers Want.” Only 34% Have Actually Asked Them http://trends.e-strategyblog.com/2012/09/07/how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic/3609 Wednesday, January 30, 2013
The disconnect 76% of Marketers Believe They “Know What Their Consumers Want.” Only 34% Have Actually Asked Them http://trends.e-strategyblog.com/2012/09/07/how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic/3609 Wednesday, January 30, 2013
What DON’T they like? Wednesday, January 30, 2013
Social Best Practices Wednesday, January 30, 2013
Top Concerns for Business in Social Media Evolving Legal Landscape Evaluating Return on Investment Data Retention/Liberation on Platforms Culture Shift Internal/External CHANGE Wednesday, January 30, 2013
Bio Break Image from: http://engtechmag.wordpress.com/tag/ipod/ Wednesday, January 30, 2013
The Platforms Wednesday, January 30, 2013
What’s Twitter? Wednesday, January 30, 2013
What’s Twitter? “Microblogging” Easy to connect with new people Fast Moving “Open” Connections TV Live Events News Wednesday, January 30, 2013
What’s Facebook? 1.01Billion Monthly Users (Tech Crunch September 2012) 81% of Active Users Outside of USA Ad-based social network Graph Search EdgeRank Wednesday, January 30, 2013
What kinds of businesses are using social media? Wednesday, January 30, 2013
What kinds of businesses are using social media? Businesses with Customers Wednesday, January 30, 2013
Location-Based Travel Retail Loyalty Community Wednesday, January 30, 2013
What’s Pinterest? 10.4 Million Users Digital Bulletin Board Image Based Fashion Art Travel Wednesday, January 30, 2013
What’s Google+? Wednesday, January 30, 2013
What’s Google+? 100 Million Active Monthly Users “Circles” = Relevant Sharing Video Chat w/ Up to 10 ppl Power Search Uses Hashtags "On-Air" Live & Recorded Presentations, Demonstrations Plays with YouTube Communities No ads! Wednesday, January 30, 2013
What is Instagram? Photo Application for Smart Phones Easy Sharing on Social Networks Uses Hashtags Gains a new user every SECOND 90 Million Users (January 2013, Inside Facebook) Events Restaurants Wednesday, January 30, 2013
Two Social Media Certainties It’s Here to It’s Going to Stay Change Wednesday, January 30, 2013
live demo Wednesday, January 30, 2013

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