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Welcome to Google+

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Introduction to Google+ at University of Hawaii's Pacific New Media. 10/30

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Welcome to Google+

  1. 1. Welcome To Google+ You. Your Community. Your Content. #higplus Tara Coomans @taracoomans /taracoomans Chief Brainstormer, Akamai Marketing Captivatepreneur, Go!Captivate
  2. 2. •Introduction to Google+ •Using the Google+ Platform •Google and SEO •Benefits & Risks you and your business •Reaching your customers on G+ •Case Studies #HiG+
  3. 3. Meet the Google+ Family The Beginning, the Middle, the End: Search YouTube Video for Everyone Drive Cloud Storage for Docs Docs Cloud Based Documents Smart Mail?
  4. 4. QuickTime™ and a h264 decompressor are needed to see this picture.
  5. 5. What’s The Big Deal? Supercharges Online Relationships 359 Million Active Users Quick Stats 52,200+ Communities 60% Active USA Users Male 60% USA Users 18-34 60% USA Users 18-34 60% USA Users 18-34 60% USA Users 18-34 Content Control Search Blogging Communities #HiG+
  6. 6. Google+ Circles The Backbone of Google+ “Speak, Shout or Whisper” Contextual Sharing Contextual Privacy
  7. 7. QuickTime™ and a h264 decompressor are needed to see this picture.
  8. 8. Circle Volume
  9. 9. “Speak, Shout or Whisper” Circles can be ANY size, including 0. People can be in multiple circles. You can define who you SHARE to and RECEIVE from.
  10. 10. Circle Choices Searchable on Google #HiG+
  11. 11. Circle Choices
  12. 12. Circle Choices
  13. 13. Circle Choices
  14. 14. Circle Choices Contextually Private Sharing
  15. 15. Circle Choices Circles Aren’t Just For Profiles!
  16. 16. Responding & Engaging Comments +1 #hashtags #HiG+
  17. 17. Google+ Posts 101 #HiG+
  18. 18. More Than A “Like” Public Inside & Outside of G+ Used in Shared Endorsements Bookmarking
  19. 19. Google+ Ripples Visual Representation of Shares Identify Key Influencers Identify Key Advocates #HiG+
  20. 20. Google+ Communities Find: Help Interests Passions Ideas
  21. 21. Google+ Communities Features Public or Private Customizable Subtopics Moderated Spam Filter Public = Searchable Membership Control
  22. 22. Google+ Hangouts
  23. 23. Google+ Hangouts Up to 10 People Can Be Recorded & Shared on YouTube (Hangouts on Air) Hangout on Air Can Be Embedded on a Website Integrates with Google Docs Can Be An Event
  24. 24. Search Benefits of G+ Searchable on Google Authorship
  25. 25. Shared Endorsements
  26. 26. Signed In Not Signed In
  27. 27. Search Benefits of G+ for profiles and business pages Social Signals (?) Seen Like a Website #HiG+
  28. 28. Business Pages on G+ QuickTime™ and a h264 decompressor are needed to see this picture.
  29. 29. Google+ Pages brands, organizations Multiple Managers Start a Hangout Tailor Posts to Audience Custom URL Slowly Coming
  30. 30. Google+ Local Pages During G+ PageSet Up Verification “Insights” Activity Searches Driving Directions
  31. 31. Google+ Pages Examples https://plus.google.com/+nike/
  32. 32. https://plus.google.com/+SEOmoz/
  33. 33. Google+ Business Pages Know more and share more Find and be found Actually engage
  34. 34. Resources G+ on YouTube: googleplusupdates http://www.google.com/+/learnmore/ GooglePlus Help Community Gplus Helper Slideshare.com/TCoomans https://support.google.com/plus/#topic=3049661

Introduction to Google+ at University of Hawaii's Pacific New Media. 10/30

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