5. How to implement an enterprise-wide language strategy Translation has become a strategic function in most enterprises. Fluency in languages is the key to growing markets and market share. Terminology is back as a vital enterprise function The dangers of disassociation (linguists and content; project managers and projects; tools and applications; problems and solutions) Panelists: Jack Welde (Smartling), Renato Beninatto (Moravia), Paul Mangell (AlphaCRC), Karen Combe (PTC)

1. Terminology Management
and
Automation
Jack Welde, CEO, Smartling

2. Terminology
• High-quality, consistent translation
• Machine Translation
• International SEO
• SEM
• Inbound Marketing

3. Challenges
• Harvesting
• Workflow
• Validation
• Deprecation
• Pooling
• Ongoing Maintenance

4. Named Entity Extraction
My name is Jack Welde, and I am CEO of Smartling.

5. Named Entity Extraction
My name is Jack Welde, and I am CEO of Smartling.

6. Named Entity ≠ Glossary Term
• Named entities may or may not be good
candidates for glossary terms

7. Language-Specific vs. Statistical
• Most glossary extraction services are language-
specific
• We wanted a statistical service, not language-
specific
• Ability to harvest from a cold start

8. N-Grams
• My
• name
• is
• Jack
• Welde
• and
• I
• am
• CEO
• of
• Smartling
• My name
• name is
• is Jack
• Jack Welde
• Welde and
• and I
• am CEO
• CEO of
• of Smartling
• My name is
• name is Jack
• is Jack Welde
• Jack Welde and
• Welde and I
• and I am
• I am CEO
• am CEO of
• CEO of Smartling
• My name is Jack
• name is Jack Welde
• is Jack Welde and
• Jack Welde and I
• Welde and I am
• and I am CEO
• I am CEO of
• am CEO of Smartling
• My name is Jack Welde
• name is Jack Welde and
• is Jack Welde and I
• Jack Welde and I am
• Welde and I am CEO
• and I am CEO of
• I am CEO of Smartling

9. Candidates
• wine
• red wine
• red

10. Infrastructure
• 44 to 1 ratio — candidates to string
• Removing “stop words” — still is a 15 to 1 ratio
• Big data
• Always listening

11. Demo

12. Additional Considerations
• Validation during and post-translation
• Lemmatization (walk, walked, walking vs. run, ran,
running)
• Global glossaries
• External term bases