The Best of Both WorldsHow SendGrid’s Founder and CEO Work Together to     Combine Technical and Business Smarts          ...
“Coming together is a beginning; keeping together is progress;               working together is success.”               -...
SendGrid Overview                                  $27M venture capital raised•Founded July 2009                Series B c...
Delivering Email at ScaleServing 60,000+ customersSending over 5 billion emailsper monthTransactional and marketingemail s...
Isaac Saldana: SendGrid Founder, Former CEO                  • Technical background in                      Computer Scien...
Jim Franklin: SendGrid CEO         • CEO at Decisioneering from           2003-2007         • GM of the Crystal Ball      ...
Use Chat to Submit Your Questions                                    #SGWebinar
Isaac:What made you realizeyou needed to bring on aCEO? Did you come tothat realization on yourown or did you have inputfr...
Jim:How did you get up tospeed on talking aboutemail infrastructure and theindustry in general aftercoming from a differen...
Isaac:Was it difficult to turn overthe reigns of thecompany?        Use Chat to Submit Your Questions                     ...
Jim:How much of a role did yourimpression of Isaac make indeciding to accept the CEOrole?      Use Chat to Submit Your Que...
Isaac:When you came up withthe idea for SendGrid,were you thinking mostlyof solving a technicalproblem you hadencountered,...
Jim:How difficult was it to build ateam to support thebusiness side of a companythat was so technicallyfocused?       Use ...
Isaac:What was the process youtook to find the right CEO?Did you interview for therole?       Use Chat to Submit Your Ques...
Jim:I’ve heard you say beforethat being a CEO is a lonelyjob, why is that?      Use Chat to Submit Your Questions         ...
Isaac:Now that you are free fromrunning the company, whatdo you focus on withinSendGrid?       Use Chat to Submit Your Que...
Jim:We know that you havebrought the idea of the 4H’sto SendGrid, why are theseso important to you?       Use Chat to Subm...
Jim:What are the top qualitiesthat you feel a good CEOneeds to have?      Use Chat to Submit Your Questions               ...
Jim:What are the key areas youkeep an eye on (sales,marketing, development,etc.) and what key indicatordo you look at for ...
Jim Franklin@jimfranklinIsaac Saldana  @isaldana                #SGWebinar
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Best of Both Worlds: How SendGrid's Founder and CEO Work Together to Combine Technical and Business Smarts

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Isaac Saldana got started in 2009 with the intention of making email easier for developers and soon found himself running a fast growing company. Faced with all the challenges of running a business, SendGrid’s founder decided to hire a CEO from the outside to run the company so he could continue to focus on the technical challenges of building a great product. Join SendGrid founder Isaac Saldana and CEO Jim Franklin October 31st, 1:30 PM EST as they break down how they found success by making the technical and business sides of the company work together.

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  • Best of Both Worlds: How SendGrid's Founder and CEO Work Together to Combine Technical and Business Smarts

    1. 1. The Best of Both WorldsHow SendGrid’s Founder and CEO Work Together to Combine Technical and Business Smarts Presenters: Jim Franklin and Isaac Saldana 1
    2. 2. “Coming together is a beginning; keeping together is progress; working together is success.” -Henry Ford, Founder of Ford Motor Company #SGWebinar
    3. 3. SendGrid Overview $27M venture capital raised•Founded July 2009 Series B closed Jan 2012•TechStars graduate (Boulder, CO)•110 employees across 4 offices -HQ: Boulder, CO -R&D: Anaheim, CA / Romania Angel investors include: •  Scott Petry (Founder, Postini) •  Matt Mullenweg (Founder, Wordpress) #SGWebinar
    4. 4. Delivering Email at ScaleServing 60,000+ customersSending over 5 billion emailsper monthTransactional and marketingemail solutions #SGWebinar
    5. 5. Isaac Saldana: SendGrid Founder, Former CEO • Technical background in Computer Science and Electrical Engineering • Co-Founded themebid.com and notpaul.com in 2006 and 2007. • Moved from California to Boulder in 2009 to found SendGrid • SendGrid CEO from 2009-2011 • Responsible for SendGrid’s Product Vision #SGWebinar
    6. 6. Jim Franklin: SendGrid CEO • CEO at Decisioneering from 2003-2007 • GM of the Crystal Ball Business Unit at Oracle. • Former CFO of Vericept Corporation. • Mentor for TechStars and Founder Institute. • Serving as SendGrid CEO since March, 2011 #SGWebinar
    7. 7. Use Chat to Submit Your Questions #SGWebinar
    8. 8. Isaac:What made you realizeyou needed to bring on aCEO? Did you come tothat realization on yourown or did you have inputfrom other trustedmentors? Use Chat to Submit Your Questions #SGWebinar
    9. 9. Jim:How did you get up tospeed on talking aboutemail infrastructure and theindustry in general aftercoming from a differentbackground? Use Chat to Submit Your Questions #SGWebinar
    10. 10. Isaac:Was it difficult to turn overthe reigns of thecompany? Use Chat to Submit Your Questions #SGWebinar
    11. 11. Jim:How much of a role did yourimpression of Isaac make indeciding to accept the CEOrole? Use Chat to Submit Your Questions #SGWebinar
    12. 12. Isaac:When you came up withthe idea for SendGrid,were you thinking mostlyof solving a technicalproblem you hadencountered, or were youdriven by market potential? Use Chat to Submit Your Questions #SGWebinar
    13. 13. Jim:How difficult was it to build ateam to support thebusiness side of a companythat was so technicallyfocused? Use Chat to Submit Your Questions #SGWebinar
    14. 14. Isaac:What was the process youtook to find the right CEO?Did you interview for therole? Use Chat to Submit Your Questions #SGWebinar
    15. 15. Jim:I’ve heard you say beforethat being a CEO is a lonelyjob, why is that? Use Chat to Submit Your Questions #SGWebinar
    16. 16. Isaac:Now that you are free fromrunning the company, whatdo you focus on withinSendGrid? Use Chat to Submit Your Questions #SGWebinar
    17. 17. Jim:We know that you havebrought the idea of the 4H’sto SendGrid, why are theseso important to you? Use Chat to Submit Your Questions #SGWebinar
    18. 18. Jim:What are the top qualitiesthat you feel a good CEOneeds to have? Use Chat to Submit Your Questions #SGWebinar
    19. 19. Jim:What are the key areas youkeep an eye on (sales,marketing, development,etc.) and what key indicatordo you look at for eachdepartment? Use Chat to Submit Your Questions #SGWebinar
    20. 20. Jim Franklin@jimfranklinIsaac Saldana @isaldana #SGWebinar

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