How Can Social Media Improve Scrutiny? Dave Mckenna Overview & Scrutiny Manager Wales Scrutiny Officers Network  Rhayader ...
Aim of the presentation is to share: <ul><li>How different social media services can be used to support scrutiny work  </l...
A Little About Us
Our aim  To provide ‘critical friend’ challenge to the executive (and decision makers) by undertaking a range of overview ...
Our structure  Child and Family Services Children, Young People & Learning Environment & Communities Health, Social Care &...
Our Social Media
Seven Reasons Why We Have Invested in Social Media
1.  No one really downloaded our newsletter…
2.  Surveys told us there was low awareness   of what we do Staff  (157 responses) Do you agree that you have a good under...
3.  We thought it would help us gather evidence for   our reviews…
4.  We thought it could widen involvement in the work   of the boards and committees
5.  We wanted to overcome council formality…
6.  …and engage people in issues that really matter Recycling Corporate Parenting Shared Services Literacy in Schools Comm...
7.  This is the world we now live in <ul><li>In 2010, 30.1 million adults in the UK (60 per cent) accessed the  Internet  ...
Seven Social Media Tools to Support Scrutiny
Wait! The First Rule of Social Media Don’t focus on the technology, technology itself doesn’t do anything, there is a sayi...
1.  Blogging – for news sharing and comments
<ul><li>Twitter: For signposting, news and quick  conversations </li></ul>
3.  Facebook: For reaching the public (hopefully)
4.  Scrutiny Timebank:  A dedicated Welsh resource
5.  Yammer: For engaging with your co-workers
<ul><li>Communities of Practice:  A type of ‘extranet’  (soon to be Knowledge Hub) </li></ul>
7.  Linkedin: For engaging with business and   professionally
...and many, many more...
Oh, and don’t forget email.  Yes, really.
Seven things you need to get started <ul><li>Advice from your web manager </li></ul><ul><li>Support from your line manager...
Seven things we have learnt  <ul><li>Be clear why you are using each tool </li></ul><ul><li>Live the values of each tool <...
Seven Ideas for Your Social Media Plan
1.  Redesign your webpages
2.  Give each committee their own homepage
3.  Work with your councillors to build their capacity
4  Think about how to ensure staff engagement
4.  ... by building links through your internet / intranet?
5.  Link up with others in your council who are using   social media
6.  Build social media into everyone’s day job I really don’t know how they have time for all this emailing and such – may...
7.  Think about social media as a method of public   engagement
7.  Think about social media as a method of public   engagement
Finally, where do we want to get to? Citizen Integration Conversation Communication Caution Collaboration “We are keeping ...
So, what do you think about... <ul><li>How different social media services can be used to support scrutiny work?  </li></u...
Thanks for listening – please keep in touch! @SwanseaScrutiny [email_address] www.Swansea.gov.uk/Scrutiny
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Scrutiny and social media

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Presentation to Welsh Scrutiny Officers Network

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  • Boards each have 11 councillors sitting on them, committees have 19 councillors Three boards are chaired by opposition councillors the rest are chaired by councillors from the ruling group Each board has a dedicated scrutiny officer to support their work
  • We use a Wordpress Blog hosted on the council’s servers We can even use different plug ins (sometimes!) Biggest influx of visits when we get an ad on the council intranet
  • Tweetdeck is great! We only follow organisations and organisational representatives We have 192 followers We could be having more conversations We should be making better use of hashtags
  • At least we want to… this has been relatively unsuccessful with a small number of followers and very little interaction We know that we either have to find a way to make this work better or accept that it’s not really for us and close it down
  • Council web pages
  • Scrutiny and social media

    1. 1. How Can Social Media Improve Scrutiny? Dave Mckenna Overview & Scrutiny Manager Wales Scrutiny Officers Network Rhayader 20 th May 2011
    2. 2. Aim of the presentation is to share: <ul><li>How different social media services can be used to support scrutiny work </li></ul><ul><li>What we are doing in Swansea </li></ul><ul><li>How social media can support the scrutiny 'community' in Wales </li></ul>
    3. 3. A Little About Us
    4. 4. Our aim To provide ‘critical friend’ challenge to the executive (and decision makers) by undertaking a range of overview and scrutiny activities to ensure that improvement is delivered, sustained and embedded
    5. 5. Our structure Child and Family Services Children, Young People & Learning Environment & Communities Health, Social Care & Wellbeing Performance and Finance Partnership Business Overview & Scrutiny Boards Overview & Scrutiny Committees
    6. 6. Our Social Media
    7. 7. Seven Reasons Why We Have Invested in Social Media
    8. 8. 1. No one really downloaded our newsletter…
    9. 9. 2. Surveys told us there was low awareness of what we do Staff (157 responses) Do you agree that you have a good understanding of the work of overview and scrutiny? 2010 2009 Strongly agree 10.4%(16) 6.6%(9) Tend to agree 42.2%(65) 39.7%(54) Tend to disagree 32.5%(50) 40.4%(55) Strongly disagree 14.3%(22) 12.5%(17)
    10. 10. 3. We thought it would help us gather evidence for our reviews…
    11. 11. 4. We thought it could widen involvement in the work of the boards and committees
    12. 12. 5. We wanted to overcome council formality…
    13. 13. 6. …and engage people in issues that really matter Recycling Corporate Parenting Shared Services Literacy in Schools Community Alarms Adult social care Cycling Youth Services Public Transport Regeneration Projects
    14. 14. 7. This is the world we now live in <ul><li>In 2010, 30.1 million adults in the UK (60 per cent) accessed the Internet every day or almost every day (ONS) </li></ul><ul><li>74% of people online use social media in the UK </li></ul><ul><li>Facebook has 29 million UK users (62% of those online) </li></ul><ul><li>Twitter has 5 million UK users </li></ul>
    15. 15. Seven Social Media Tools to Support Scrutiny
    16. 16. Wait! The First Rule of Social Media Don’t focus on the technology, technology itself doesn’t do anything, there is a saying that we use in my council “there is no such thing as an IT project, there are only business projects”. The key message here is YOU need to focus on business problems and issues and if social media tools are part of the solution then great. But don’t force social media where it isn’t needed or wanted. Carl Haggerty, Devon County Council
    17. 17. 1. Blogging – for news sharing and comments
    18. 18. <ul><li>Twitter: For signposting, news and quick conversations </li></ul>
    19. 19. 3. Facebook: For reaching the public (hopefully)
    20. 20. 4. Scrutiny Timebank: A dedicated Welsh resource
    21. 21. 5. Yammer: For engaging with your co-workers
    22. 22. <ul><li>Communities of Practice: A type of ‘extranet’ (soon to be Knowledge Hub) </li></ul>
    23. 23. 7. Linkedin: For engaging with business and professionally
    24. 24. ...and many, many more...
    25. 25. Oh, and don’t forget email. Yes, really.
    26. 26. Seven things you need to get started <ul><li>Advice from your web manager </li></ul><ul><li>Support from your line manager </li></ul><ul><li>Buy-in from your team </li></ul><ul><li>Knowledge of the relevant policies </li></ul><ul><li>A ‘business plan’ </li></ul><ul><li>Corporate permission </li></ul><ul><li>Access to sites </li></ul>
    27. 27. Seven things we have learnt <ul><li>Be clear why you are using each tool </li></ul><ul><li>Live the values of each tool </li></ul><ul><li>Focus on things relevant to real people </li></ul><ul><li>Use the ‘language of questions’ </li></ul><ul><li>Develop and use a consistent brand </li></ul><ul><li>Use a range different media </li></ul><ul><li>Communicate as people - be friendly, readable and fun </li></ul>
    28. 28. Seven Ideas for Your Social Media Plan
    29. 29. 1. Redesign your webpages
    30. 30. 2. Give each committee their own homepage
    31. 31. 3. Work with your councillors to build their capacity
    32. 32. 4 Think about how to ensure staff engagement
    33. 33. 4. ... by building links through your internet / intranet?
    34. 34. 5. Link up with others in your council who are using social media
    35. 35. 6. Build social media into everyone’s day job I really don’t know how they have time for all this emailing and such – maybe they don’t have enough work to do?
    36. 36. 7. Think about social media as a method of public engagement
    37. 37. 7. Think about social media as a method of public engagement
    38. 38. Finally, where do we want to get to? Citizen Integration Conversation Communication Caution Collaboration “We are keeping a watching brief” “We want to raise awareness and share news about our work” “We want two way dialogue about the things we are scrutinising” “We want to share resources and contribute to the work of others” “We want to build our work around direct engagement with individual citizens” *Developed from an idea by @DanSlee and @CarlHaggerty The ladder of sociable scrutiny*
    39. 39. So, what do you think about... <ul><li>How different social media services can be used to support scrutiny work? </li></ul><ul><li>What we are doing in Swansea? </li></ul><ul><li>How social media can support the scrutiny 'community' in Wales? </li></ul>
    40. 40. Thanks for listening – please keep in touch! @SwanseaScrutiny [email_address] www.Swansea.gov.uk/Scrutiny
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