Introduction to social media


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Presentation made by Mark Walker to the team at Skills South East in January 2011 for Wall and Pleece, a marketing and branding agency based in London and Brighton.

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Introduction to social media

  1. 1. Introduction to Social Media for Skills South East Presented by Mark Walker
  2. 2. Introduction to Social Media Your Questions About Social Media Where are we now? Getting to grips with social media Listen, look, learn Be useful Review and improve Next Steps
  3. 3. Outcomes from this session Have a better understanding of how social media could help your business Begin to review your current use of social media Identify next steps Individuals Organistion
  4. 4. Where are you now?
  5. 5. What is social media?
  6. 6. What is Social Media? Podcasting Blogs Video-sharing Microblogging Delicious Social Bookmarking Document-sharing Video Conferencing Doodle Wordpress LinkedIn Google Docs Twitter Ning Yammer Slideshare SurveyMonkey Wikis Email forums Bulletin boards
  7. 7. What is Social Media for? Marketing Sales Communications Information Interaction Trust More Effective Communications Better Services
  8. 8. We are changing the way we make decisions.
  9. 9. We still listen to what the seller says
  10. 10. … but we are paying MUCH more attention to what buyers think
  11. 11. Who is Using Social Media? Young People Older People Wealthy People Poor People Your Clients Your Colleagues Your Friends Your Family Your Suppliers Your Contractors
  12. 12. What are they using Social Media for? Entertainment, education, health, work Asking questions and sharing answers Making recommendations Checking technical information Supporting one another Creating communities Bypassing mainstream answers Building relationships
  13. 13. Get to grips with Social Media
  14. 14. The Problem with Social Media Too Many Choices Too Little Time Too Little Direction Evidence Patience Focus Routine Measurement The Problem The Solution
  15. 15. Step 1: Listen, Look and Learn Where to look Facebook Twitter LinkedIn Cricket Blogs/Podcasts Argus Forums
  16. 16. Tune in using Tweetdeck
  17. 17. Step 2: Be Useful in Your Network Listen Share what you know Comments, reviews, ratings Help where you can Retweet, signposting, responding Use your knowledge and intellectual assets to build a profile and enhance your reputation
  18. 18. Step 3: Measure and Improve Small Steps Adjust Your Routine Build a Network Be Patient Be Selective Be Focused
  19. 19. Step 3: Measure and Improve Normalise your social media evaluation - remember, this is just another media type. Don't do it in isolation - integrate it with your mainstream media analysis so you have the ability to view a complete and comparable media landscape Chartered Institute of Public Relations Guide to Social Media
  20. 20. Step 3: Measure and Improve Spreadsheet Hits, friends, posts, comments, polls Sales, margins, costs Track links using What are people interested in? Communications campaigns Direct costs, people’s time, trends
  21. 21. Next Steps Start with where you are now Marketing Commmunications Audiences Set achievable goals Understand your networks Share what you know Be useful
  22. 22. How long does it take?
  23. 23. Make it part of your routine 20-30 minutes a day Update your website/blog Post comments Tweet useful links and news RT useful links and new Talk to colleagues, clients, partners Recommend something
  24. 24. Make it part of your routine Marketing and communications plans Audience Key messages Keywords Added value Reputation Integrated campaigns
  25. 25. Next Steps: Individual Learning by Doing, eg I will install Tweetdeck and spend 20 minutes a day researching the use of social media in my field I will talk to my clients about their use of social media I will include social media tactics in my marketing plans
  26. 26. Next Steps: Organisation Marketing Research + website + other online Strategy Income + research + services Human Resources Skills + training + job descriptions
  27. 27. Wall and Pleece Support Brand / Marketing Social Media audit Fit with existing marketing strategy Training and support to implement strategy Bi-weekly meetings Campaign management Key messages, goals, support needs Measuring activity/analysis of results Adjusting/updating strategy Teamwork and one-to-one support
  28. 28. Useful Guides Introduction to Social Media for Business Wall and Pleece eBook: What is Social Media? Marketing Guides Chartered Institute of Public Relations Me and My Web Shadow
  29. 29. Keep In Touch Email [email_address] [email_address] Web Twitter @scipmark LinkedIn scipmark Tel +44 (0) 1273 44 70 01