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2010
                                                                                     MATRIX
 West Herr Toyota of Williamsville
 8129 Main Street
 Williamsville, NY 14221
 (716) 250-5500
 http://www.toyotawilliamsville.com/




                                                                                                             © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
The West-Herr Automotive group has been awarded the highest honors from
our manufacturers and from you, our customers. We are rated A1 by the
Better Business Bureau. We are proud of the number of returning customers
and the number of Western New Yorkers that recommended West Herr to their
friends. We have extended service hours (including Saturday), award winning
expertly trained technicians and above all, a positive attitude.
Get in touch with your dark side.
                                                                                              PAGE 1 of 13
2010
                                         Model Overview                                                                                                                                                      MATRIX




   XRS shown in Classic Silver Metallic                                                   XRS interior shown in Dark Charcoal with available JBL®                               S interior shown in Dark Charcoal with front passenger and
                                                                                          audio system [20].                                                                    rear seats folded flat S and XRS only.
                                                              Matrix 1.8L 4-cyl            Matrix 1.8L 4-cyl              S 2.4L 4-cyl 5-              S 2.4L 4-cyl 5-           S AWD 2.4L 4-cyl             XRS 2.4L 4-cyl 5-            XRS 2.4L 4-cyl 5-
                                                              5-Speed Manual                4-Speed Auto                  Speed Manual                  Speed Auto                 4-Speed Auto                Speed Manual                  Speed Auto
   MSRP**                                                            $16,550                      $17,360                      $18,460                     $19,650                      $20,760                      $20,770                      $21,960
   MPG City/Highway***                                                 26/32                        25/31                       21/28                        21/29                        20/26                        21/28                        21/29
   Seating                                                                5                            5                           5                            5                            5                            5                            5

EXTERIOR COLORS*                                                                                                                         INTERIOR COLORS*
Super White                                                     Sundance Metallic                                                        Matrix/S - Ash Fabric


Classic Silver Metallic                                         Nautical Blue Metallic                                                   Matrix/S - Dark Charcoal Fabric




                                                                                                                                                                                                                                                                      © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
Magnetic Gray                                                   Blue Streak Metallic                                                     XRS - Ash Fabric
Metallic

Black Sand Pearl                                                                                                                         XRS - Dark Charcoal Fabric


Radiant Red

*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local dealer to check for current availability or the possibility of
placing an order for such a vehicle.
**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $750 for Cars, $800 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $950 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
*** 2010 EPA-estimated mileage. Actual mileage will vary.




                                                                                                                                                                                                                                                      PAGE 2 of 13
2010
                    Standard Features and Options*                                                                                                                                                           MATRIX


                                                                                Matrix 1.8L 4-            Matrix 1.8L 4-                                                                S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl
                                                                                                                                    S 2.4L 4-cyl 5-           S 2.4L 4-cyl 5-
                                                                                 cyl 5-Speed               cyl 4-Speed                                                                   cyl 4-Speed    5-Speed
                                                                                                                                    Speed Manual               Speed Auto                                            5-Speed Auto
                                                                                   Manual                      Auto                                                                          Auto       Manual


MSRP**                                                                               $16,550                   $17,360                   $18,460                    $19,650                   $20,760              $20,770                   $21,960
Model Number                                                                           1931                      1932                      1933                      1934                       1938                 1935                      1936
                                                                                                                        EXTERIOR
Aerodynamic multi-reflector halogen headlamps with
Daytime Running Lights (DRL)
Color-keyed door handles, side rocker panels and power
outside mirrors
Heated outside mirror                                                                                                                                                                                  [1]

Washer-linked intermittent wipers                                                                                                             -                         -                          -                    -                         -
Washer-linked variable intermittent windshield wipers
with mist cycle                                                                           -                         -
Washer-linked intermittent rear window wiper
Color-keyed front and rear underbody spoilers and front
fog lamps
Integrated front fog lamps                                                                                                                                                                                              -                         -
                                                                                          -                         -                         -                         -                                               -                         -




                                                                                                                                                                                                                                                                 © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
All-wheel-drive system with active torque control                                                                                                                                                      [2]

Hatch-mounted roof end spoiler                                                            -                         -                             [3]                       [3]                        [3]

16-in. steel wheels with full wheel covers with
P205/55R16 tires                                                                                                                                                                                                        -                         -
16-in. alloy wheels with P205/55R16 tires                                                                                                     -                         -                          -                    -                         -
17-in. alloy wheels with P215/45R17 tires                                                 -                         -                                                                                                   -                         -
18-in. alloy wheels with P215/45R18 tires                                                 -                         -                         -                         -                          -
Power tilt/slide moonroof with sunshade [4]                                               -                         -
                                                                                                                         INTERIOR


**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $750 for Cars, $800 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $950 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.



*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                                        PAGE 3 of 13
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                    Standard Features and Options*                                                                                                                                                     MATRIX


                                                                                Matrix 1.8L 4-            Matrix 1.8L 4-                                                                S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl
                                                                                                                                    S 2.4L 4-cyl 5-           S 2.4L 4-cyl 5-
                                                                                 cyl 5-Speed               cyl 4-Speed                                                                   cyl 4-Speed    5-Speed
                                                                                                                                    Speed Manual               Speed Auto                                            5-Speed Auto
                                                                                   Manual                      Auto                                                                          Auto       Manual


4-way adjustable front seats

Fold-flat passenger seat                                                                  -                         -
Fabric seats and front door trim with integrated armrests
and dual front map pockets                                                                                                                                                                                   -              -
Sport fabric seats and front door trim with integrated
armrests and dual front map pockets                                                       -                         -                         -                         -                          -
Center console with storage box                                                                                                               -                         -                          -         -              -
Center console with split-level storage box                                               -                         -
60/40 split fold-down rear bench seat

Driver's seat vertical height adjuster

Heavy-duty rear window defogger with timer

12V auxiliary power outlet

115V auxiliary power outlet                                                               -                         -




                                                                                                                                                                                                                                       © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
Cup holders (two front, two rear)

Cruise control

Power door locks with shift-activated locking feature [5]
Power windows with driver's auto-down and retained-
power features
Remote keyless entry system with lock, unlock and
panic features
Tilt/telescopic adjustable steering wheel

Leather-trimmed steering wheel with audio controls [6]                                    -                         -
Instrumentation: Optitron meters with speedometer,
tachometer with LCD odometer, twin tripmeters and
outside temperature gauge, coolant temperature and
fuel level gauges




*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                    PAGE 4 of 13
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                    Standard Features and Options*                                                                                                                                                     MATRIX


                                                                                Matrix 1.8L 4-            Matrix 1.8L 4-                                                                S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl
                                                                                                                                    S 2.4L 4-cyl 5-           S 2.4L 4-cyl 5-
                                                                                 cyl 5-Speed               cyl 4-Speed                                                                   cyl 4-Speed    5-Speed
                                                                                                                                    Speed Manual               Speed Auto                                            5-Speed Auto
                                                                                   Manual                      Auto                                                                          Auto       Manual


Airbag, seatbelt, low fuel level, door-ajar, battery, check
engine, oil pressure, brake and taillamp bulb failure,
ABS warning light and Direct Tire Pressure Monitor
System (TPMS) [7] warning lights
Oil (or scheduled maintenance) indicator light

CFC-free air conditioning with air filter
AM/FM CD player with MP3/WMA playback capability,
satellite radio capability [8], auxiliary audio jack, CD-text
display function, automatic sound leveling and four                                                                                           -                         -                          -         -              -
speakers
AM/FM CD player with MP3/WMA playback capability,
satellite radio capability [8], auxiliary audio jack, CD-text
display function, automatic sound leveling and six                                        -                         -
speakers
AM/FM 6-disc in-dash CD changer with MP3/WMA
playback capability, satellite radio capability [8], auxiliary
audio jack, CD-text display function, automatic sound                                         [9]                       [9]
leveling, six speakers and steering wheel-mounted audio
controls
JBL® [11] AM/FM 6-disc in-dash CD changer with




                                                                                                                                                                                                                                       © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
MP3/WMA playback capability, XM® Satellite Radio
enabled [8], auxiliary audio jack, hands-free phone
capability via Bluetooth® wireless technology [10] and                                    -                         -                           [11]                      [11]                               [11]
nine speakers in seven locations (440 watts maximum
output) with steering wheel-mounted audio and hands-
free controls
Touch-screen DVD navigation system [12] [13] with
AM/FM CD player with MP3/WMA capability, XM
NavTraffic® capability [14] [15 ] and satellite radio                                     -                         -                           [11]                      [11]                               [11]
capability [8] with six speakers
Auxiliary audio jack

Delour floor carpeting with driver-side footrest

Illuminated entry                                                                         -                         -
Day/night rearview mirror

Anti-slip rear cargo trim



*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                    PAGE 5 of 13
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                    Standard Features and Options*                                                                                                                                                     MATRIX


                                                                                Matrix 1.8L 4-            Matrix 1.8L 4-                                                                S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl
                                                                                                                                    S 2.4L 4-cyl 5-           S 2.4L 4-cyl 5-
                                                                                 cyl 5-Speed               cyl 4-Speed                                                                   cyl 4-Speed    5-Speed
                                                                                                                                    Speed Manual               Speed Auto                                            5-Speed Auto
                                                                                   Manual                      Auto                                                                          Auto       Manual


Tonneau cover

                                                                                                                          SAFETY
Driver front airbag and front passenger airbag with
Advanced Airbag System [16]
Driver and front passenger front seat-mounted side
airbags and front and rear side curtain airbags [16]
Active front headrests [17]
4-wheel Anti-lock Brake System (ABS) with Electronic
Brake-force Distribution (EBD), and Brake Assist [18]
3-point rear seatbelts for all positions

Front seatbelt pretensioners with force limiters

Direct Tire Pressure Monitor System (TPMS)[7]

Front and rear energy-absorbing crumple zones
Vehicle Stability Control (VSC) [19] and Traction Control
(TRAC) with off switch




                                                                                                                                                                                                                                       © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
Engine immobilizer [20]
Driver and front passenger 3-point seatbelts with
adjustable shoulder anchors
Automatic/Emergency Locking Retractors (ALR/ELR) for
all front and rear passenger seatbelts, Emergency
Locking Retractor (ELR) for driver’s seatbelt
LATCH (Lower Anchors and Tethers for Children) for
outboard rear seating positions only
Child-protector rear door locks

Side-impact door beams

Energy-absorbing steering column

Head-impact protection structure

High-tensile-strength steel body panels



*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                    PAGE 6 of 13
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                                                  Options*                                                                                                                                             MATRIX

  Matrix Packages and Options                                                                                                   All-Weather Guard Package
  Cruise control                                                                                                                • Heated foldable power sideview mirrors
  16-in. alloy wheels with P205/55R16 tires                                                                                     • Rear-seat heater ducts
                                                                                                                                Sport Package
  AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability, satellite
  radio capability [8] auxiliary audio jack, CD-text display function, automatic sound
  leveling and six speakers and steering wheel-mounted audio controls [9]
                                                                                                                                • Front and rear underbody spoilers
  Power Package
  • Power windows with driver's auto-down and retained-power features                                                           XRS Packages and Options
  • Power door locks [5]                                                                                                        Power tilt/slide moonroof with sunshade [4]
  • Remote keyless entry system                                                                                                 AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability, satellite radio
  All-Weather Guard Package                                                                                                     capability [8], auxiliary audio jack, CD-text display function, automatic sound leveling, six
                                                                                                                                speakers and steering wheel-mounted audio controls [9]
  • Intermittent washer-linked rear window wiper                                                                                JBL® AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability, XM
  • Heated foldable power sideview mirrors                                                                                      Satellite Radio enabled [8], auxiliary audio jack, hands-free phone capability via Bluetooth®
  • Rear-seat heater ducts                                                                                                      wireless technology [10] and nine speakers in seven locations (440 watts maximum output)
                                                                                                                                with steering wheel-mounted audio and hands-free controls
  Sport Package
                                                                                                                                Touch-screen DVD navigation system [12] [13] with AM/FM CD player with
  • Front and rear underbody spoilers                                                                                           MP3/WMA capability, XM NavTraffic® capability [14] [15] and satellite radio capability [8] with
  • Integrated front fog lamps                                                                                                  six speakers

                                                                                                                                All-Weather Guard Package
                                                                                                                                • Heated foldable power sideview mirrors
  S Packages and Options
                                                                                                                                • Rear-seat heater ducts
  Cruise control




                                                                                                                                                                                                                                      © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
  17-in. alloy wheels with P215/45R17 tires
  Power tilt/slide moonroof with sunshade [4]
  AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability, satellite
  radio capability [8], auxiliary audio jack, CD-text display function, automatic sound
  leveling, six speakers and steering wheel-mounted audio controls [9]

  JBL® [11] AM/FM 6-disc in-dash CD changer with MP3/WMA playback
  capability, XM Satellite Radio enabled [8], auxiliary audio jack, hands-free phone
  capability via Bluetooth® wireless technology [10] and nine speakers in seven locations
  (440 watts maximum output) with steering wheel-mounted audio and hands-free
  controls

  Touch-screen DVD navigation system [12] [13] with AM/FM CD player with
  MP3/WMA capability, XM NavTraffic® capability [14] [15] and satellite radio capability
  [8] with six speakers

  Hatch-mounted roof end spoiler [3]


*This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local                   PAGE 7 of 13
dealer to check for current availability or the possibility of placing an order for such a vehicle.
2010
                                          Specifications                                                                                                                                            MATRIX

                                                                              Matrix 1.8L 4-             Matrix 1.8L 4-                                                             S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl
                                                                                                                                  S 2.4L 4-cyl 5-          S 2.4L 4-cyl 5-
                                                                               cyl 5-Speed                cyl 4-Speed                                                                cyl 4-Speed    5-Speed
                                                                                                                                  Speed Manual              Speed Auto                                           5-Speed Auto
                                                                                 Manual                       Auto                                                                       Auto       Manual
MSRP**                                                                             $16,550                   $17,360                  $18,460                   $19,650                   $20,760                  $20,770                   $21,960
Model Number                                                                        1931                      1932                     1933                      1934                      1938                     1935                      1936
                                                                                                   MECHANICAL/PERFORMANCE
1.8-liter DOHC 16-valve dual VVT-i 4-cylinder; 132 hp @                                         Standard                                                                                     N/A
6000 rpm; 128 lb.-ft. @ 4400 rpm
2.4-liter DOHC 16-valve VVT-i 4-cylinder; 158 hp @                                                 N/A                                                                                   Standard
6000 rpm; 162 lb.-ft. @ 4000 rpm
Ultra Low Emissions Vehicle II (ULEV-II)                                                                                                                     Standard
Transmission                                                                  5-speed manual                 4-speed              5-speed manual              5-speed                     4-speed             5-speed manual                 5-speed
                                                                                                            automatic                                        automatic                   automatic                                          automatic
Body Construction                                                                                                                                           Unitized body
Drivetrain                                                                                                 Front engine, front-wheel drive                                         Front engine, All-            Front engine, front-wheel drive
                                                                                                                                                                                      Wheel Drive
                                                                                                                                                                                   (AWD) with active
                                                                                                                                                                                     torque control
Suspension                                                                         Independent MacPherson strut front, torsion beam rear suspension                                       N/A
                                                                                                                                                                                    Independent MacPherson strut
                                                                                                 withfront and rear stabilizer bars                                             front, independent double-wishbone
                                                                                                                                                                                 rear suspension with front and rear
                                                                                                                                                                                stabilizer bars, and sport strut tower
                                                                                                                                                                                              brace [21]
Steering                                                                                              Electric Power Steering (EPS) power-assisted rack-and-pinion with electronic power-assist
Turning circle diameter, curb to curb (ft.)                                                                          36                                               36.7                       38.1
Brakes                                                                                                                    Power-assisted ventilated front disc/solid rear disc




                                                                                                                                                                                                                                                                 © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
Brake rotor diameter front/rear (in.)                                                          10.8/10.2                            11.7/11.0                                        11.7/11.1
4-wheel Anti-lock Brake System (ABS) with Electronic                                                                                           Standard
Brake-force Distribution (EBD) and Brake Assist [18]
Vehicle Stability Control (VSC) [19] and Traction Control                                                                                                       Standard
(TRAC) with off switch
                                                                                                     EXTERIOR DIMENSIONS (IN.)
Overall height                                                                                                               61                                                                                       61.4
Overall width                                                                                                                                                      69.5
Overall length                                                                                    171.9                                               173                                  171.9                                   173
Wheelbase                                                                                                                                                         102.4
Minimum running ground clearance                                                                   5.8                                                                                       5.3


**Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $750 for Cars, $800 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $950 for
Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and
Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title
and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.



                                                                                                                                                                                                                                            PAGE 8 of 13
2010
                                Specifications                                                                                                       MATRIX

                                                         Matrix 1.8L 4-         Matrix 1.8L 4-                                          S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl
                                                                                                  S 2.4L 4-cyl 5-   S 2.4L 4-cyl 5-
                                                          cyl 5-Speed            cyl 4-Speed                                             cyl 4-Speed    5-Speed
                                                                                                  Speed Manual       Speed Auto                                      5-Speed Auto
                                                            Manual                   Auto                                                    Auto       Manual
Track (front/rear)                                         59.8/59.9              59.8/59.10           59.8/59.11     59.8/59.12           59.8/59.15         59.8/59.13        59.8/59.14
                                                                INTERIOR DIMENSIONS FRONT/REAR (IN.)
Head room (with moonroof)                                         40.5/39.3 (NA)                                                      40.5/39.3 (38.9/38.7)
Shoulder room                                              53.3/52.6           53.3/52.7               53.3/52.8      53.3/52.9            53.3/52.12         53.3/52.10        53.3/52.11
Hip room                                                   52.3/43.7           52.3/43.8               52.3/43.9      52.3/43.10           52.3/43.13         52.3/43.11        52.3/43.12
Leg room                                                             41.6/36.2                         41.6/36.3      41.6/36.4             41.6/36.7         41.6/36.5         41.6/36.6
Seating capacity                                                                                                           5
                                                                            WEIGHTS AND CAPACITIES
Curb weight (lb.)                                            2865                   2965                 3065            3140                3360               3140                 3220
EPA passenger volume (with moonroof)(cu. ft.) [22]                        94.0                                                            94.0 (91.0)
Luggage capacity, rear seats up/down (cu. ft.) [22,23]      19.8/48.9             19.8/48.10                                            19.8/61.5 (48.9)
(with moonroof)
Fuel tank (gal.)                                                                                                         13.2
                                                                                               TIRES
Size - Standard                                                                                      P205/55R16                                                         P215/45R18
Size - Available                                                          N/A                                        P215/45R17                                            N/A
Type                                                                                                                  All-season
Spare                                                                                                                 Temporary
                                                                                               MPG




                                                                                                                                                                                               © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
Mileage estimates (mpg city/highway) [24]                    26/32                  25/31                21/28           21/29               20/26              21/28                21/29




                                                                                                                                                                                PAGE 9 of 13
2010
                                              Accessories                                                                                                                                          MATRIX
           EXTERIOR                                                                                                                                                  INTERIOR
         ACCESSORIES                                                                                                                                               ACCESSORIES




     Alloy Wheel Locks                                    Mudguards Front (2pc set)                            Ski/Snowboard Attachment                        Ashtray Cup                           Carpet Floor Mats (5pc. set)
     $67 Installed MSRP*                                  $99 Installed MSRP*                                  with Mounts                                     $26 Installed MSRP*                   $200 Installed MSRP*
                                                                                                               $194 Parts Only MSRP**




     Bike Attachment with Mounts                          Mudguards Rear (2pc set)                                                                                                                   First Aid Kit
                                                                                                                                                               BLU Logic® Hands-free
     $244 Parts Only MSRP**                               $36 Installed MSRP*                                                                                                                        $29 Installed MSRP*
                                                                                                                                                               System
                                                                                                                                                               $299 Installed MSRP*




     Body Side Moldings                                   Rear Bumper Protector                                                                                                                      Interface Kit for iPod®




                                                                                                                                                                                                                                        © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
     $209 Installed MSRP*                                 $79 Installed MSRP*                                                                                                                        $299 Installed MSRP*
                                                                                                                                                               Cargo Net
                                                                                                                                                               $51 Installed MSRP*




     Exhaust Tip                                          Roof Rack                                                                                                                                  Preferred Accessory
     $180 Parts Only MSRP**                               $350 Installed MSRP*                                                                                                                       Package
                                                                                                                                                               Cargo Tote
                                                                                                                                                                                                     $330 Installed MSRP*
                                                                                                                                                               $40 Installed MSRP*




*   Installed MSRP is the Manufacturers Suggested Retail Price for accessories installed by the manufacturer. Actual prices for the dealer installed accessories may vary. Please see your local                        PAGE 10 of 13
    Toyota dealer for pricing. Prices and product availability are subject to change without notice.
** Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice.
2010
                                              Accessories                                                                                                                                          MATRIX
                                                             PERFORMANCE
                                                             ACCESSORIES




     Remote Engine Start                                  TRD 18-in. Multi-Spoke
     $529 Installed MSRP*                                 Wheel                                                TRD Oil Filter
                                                          $255 Parts Only MSRP**                               $13 Parts Only MSRP**




     VIP Security System
     $359 Installed MSRP*                                 TRD Front Strut Brace                                TRD Perfromance Clutch
                                                          $225 Parts Only MSRP**                               $650 Parts Only MSRP**




     XM Satellite Radio




                                                                                                                                                                                                                            © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
     $359 Installed MSRP*                                 TRD Lowering Springs                                 TRD Rear Sway Bar
                                                          $199 Parts Only MSRP**                               $413 Parts Only MSRP**




                                                          TRD Oil Cap                                          TRD Torque Biasing
                                                          $57 Parts Only MSRP**                                Differential
                                                                                                               $1,350 Parts Only MSRP**




*   Installed MSRP is the Manufacturers Suggested Retail Price for accessories installed by the manufacturer. Actual prices for the dealer installed accessories may vary. Please see your local            PAGE 11 of 13
    Toyota dealer for pricing. Prices and product availability are subject to change without notice.
** Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice.
2010
                           Warranties / Disclaimers                                                                                                                                            MATRIX
                                                                                                                              Toyota.
WARRANTIES                                                                                                                    [11] Requires cruise control
                                                                                                                              [12] The navigation system is designed to assist in locating an address or point of interest. Discrepancies may be
Every Toyota Car, Truck and SUV is built to exceptional standards. And that's not idle boasting. We back it up with these
                                                                                                                              encountered between the system and your actual location. Road system changes may affect the accuracy of the
Limited Warranty Coverages:
                                                                                                                              information provided. Rely on your common sense to decide whether to follow a specified route. Detailed coverage
Basic: 36 months/36,000 miles (all components other than normal wear and maintenance items).                                  not available in every city or roadway. Periodic updates available at an additional cost. See your Navigation System
                                                                                                                              Owner's Manual for further details.
Hybrid-Related Component Coverage: Hybrid-related components for hybrid vehicles are covered for 8 years/100,000
                                                                                                                              [13] Navigation system and JBL® audio system cannot be combined
miles. The HV battery may have longer coverage under emissions warranty. Refer to applicable Owner's Warranty
                                                                                                                              [14] The navigation system is designed to assist in locating an address or point of interest. XM NavTraffic®
Information booklet for details.
                                                                                                                              requires a monthly service fee and hardware, and is designed to provide real-time traffic or alternative routes of
Powertrain: 60 months/60,000 miles (engine, transmission/transaxle, front-wheel drive, rear-wheel drive, seatbelts and        travel. Discrepancies may be encountered between the system and your actual location. Road system changes
airbags).                                                                                                                     may affect the accuracy of the information provided. Rely on your common sense to decide whether to follow a
                                                                                                                              specified route. Detailed coverage not available in every city or roadway. Periodic navigation updates available at
Rust-Through: 60 months/unlimited miles (corrosion perforation of sheet metal).
                                                                                                                              an additional cost. See your Navigation System Owner's Manual for further details.
Emissions: Coverages vary under Federal and California regulations. Refer to applicable Owner's Warranty Information          [15] Requires DVD navigation system.
booklet for details.                                                                                                          [16] All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate
                                                                                                                              only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in
Accessories: For accessories purchased at time of the new vehicle purchase, the Toyota Accessory Warranty coverage
                                                                                                                              frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll
is in effect for 36 months or 36,000 miles (whichever comes first) from the vehicle's in-service date, which is the same
                                                                                                                              or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB,
coverage as the Basic coverage of the Toyota New Vehicle Limited Warranty.
                                                                                                                              always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door.
For dealer-installed accessories purchased after the new vehicle purchase, the coverage is 12 months or 12,000 miles          Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front
(whichever comes first) from the date the accessory was installed on the vehicle, or the remainder of the above 36            passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner's Manual for
months or 36,000 miles Basic coverage from the vehicle's in-service date, whichever provides greater coverage, with the       further information/warnings
exception of car covers. Car covers are warranted for 12 months from the date of purchase and do not assume any               [17] Active headrests can help prevent or limit the extent of whiplash in certain types of rear-end collisions.
coverage under the Toyota New Vehicle Limited Warranty.                                                                       [18] Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for
                                                                                                                              safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road
For customers (non-dealer) installed accessories purchased after the new vehicle purchase, the coverage is 1 months of
                                                                                                                              conditions.
12,000 miles (whichever comes first), from the purchase date of the accessory.
                                                                                                                              [19] Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control
You may be eligible for transportation assistance if it's necessary that your vehicle be kept overnight for repairs covered   under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions
under warranty. Please see your authorized Toyota dealership for further details.                                             and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your
                                                                                                                              Owner's Manual for further details.
For complete details about Toyota's warranties, please refer to the applicable Owner's Warranty Information booklet or
                                                                                                                              [20] The engine immobilizer is a state-of-the-art anti-theft system. When you insert your key into the ignition switch
see your Toyota dealer.
                                                                                                                              or bring a smart key fob into the vehicle, the key transmits an electronic code to the vehicle. The engine will only
                                                                                                                              start if the code in the transponder chip inside the key or Smart Key Fob matches the code in the vehicle's
                                                                                                                              immobilizer. Because the transponder chip is embedded in the key or Smart Key Fob, it can be costly to replace. If
                                                                                                                              you lose a key or Smart Key Fob, your Toyota dealer can help. Alternatively, you can find a qualified independent
DISCLAIMERS                                                                                                                   locksmith to perform high-security key services by consulting your local Yellow Pages or by contacting




                                                                                                                                                                                                                                                           © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
                                                                                                                              www.aloa.org.
All information in this eBrochure is based on data available at time of posting, is subject to change without notice and
                                                                                                                              [21] Sport front strut tower damper only on XRS.
pertains specifically to continental U.S.A vehicles only.
                                                                                                                              [22] Based on manufacturer's data for small wagon classification.
                                                                                                                              [23] Cargo and load capacity limited by weight and distribution.
[1] Heated mirrors on S AWD.                                                                                                  [24] 2010 EPA-estimated mileage. Actual mileage will vary.
[2] 4-speed automatic transmission only.
[3] Requires Sport Package.
[4] On models equipped with available moonroof, maplights are located in the overhead console.
[5] Shift-activated locking feature standard with automatic transmission, not available with manual transmission.
[6] Controls based on vehicle equipment. Steering wheel-mounted controls standard on XRS.
[7] The Toyota Tire Pressure Monitor alerts the driver when tire pressure is critically low. For optimal tire wear and
performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See your
Owner's Manual for details.
[8] Satellite radio requires XM-or Sirius-compatible receiver and monthly service fee. See your Toyota dealer for further
details. Reception of the satellite signal may vary depending on location. All fees and programming subject to change.
Subscriptions subject to the terms and conditions available at www.xmradio.com or www.sirius.com. Available only in the
48 contiguous United States.
[9] Steering wheel-mounted controls not available on Matrix model.
[10] The phones on this site have been tested for Bluetooth® compatibility with Toyota vehicles. Performance will vary
based on phone software version, coverage, and your wireless carrier. Phones are warranted by their manufacturer, not




                                                                                                                                                                                                                                         PAGE 12 of 13
2010
                                Helpful Links                                                                                     MATRIX

BUYER TOOLS:                               OWNER TOOLS:                                GENERAL INFORMATION:                   QUESTIONS:

Find Local Specials                        Toyota Owner Resources                      Toyota News                            FAQs
www.buyatoyota.com                         www.toyotaownersonline.com                  http://www.toyota.com/news             http://www.toyota.com/FAQ

Request a Quote                            Vehicle Reference Guides                    Toyota Motorsports                     Contact Toyota
www.buyatoyota.com                         http://prg.toyotapartsandservice.com/       http://www.toyota.com/motorsports      http://www.toyota.com/contact

Locate a Dealer                            Maintenance Guides                           Toyota NASCAR Racing
http://www.toyota.com/dealers              http://smg.toyotapartsandservice.com/owners. http://www.toyota.com/pitpass
                                           php
Competitive Comparison                                                                  Future Concept Vehicles
http://www.toyota.com/compare              Toyota Service                               http://www.toyota.com/future
                                           http://www.toyotaownersonline.com/service
Toyota Financial Services                                                               Community Care
www.toyotafinancial.com                    Car Care Tips                                http://www.toyota.com/community
                                           http://www.toyotaownersonline.com/carcare
Payment Estimator
http://www.toyotafinancial.com/estimator   Driver Tips
                                           http://www.toyotaownersonline.com/tips
Apply for Credit
http://www.toyotafinancial.com/apply       Genuine Toyota Parts
                                           http://www.toyotaownersonline.com/parts
Certified Used Vehicles
http://www.toyota.com/tcuv                 Do-It-Yourself Help
                                           http://www.toyotaownersonline.com/diy
Warranty Info.




                                                                                                                                                                              © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09
www.toyotaownersonline.com/warranty




                                                                                                                                                              PAGE 13 of 13

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West Herr Toyota of Williamsville Document

  • 1. 2010 MATRIX West Herr Toyota of Williamsville 8129 Main Street Williamsville, NY 14221 (716) 250-5500 http://www.toyotawilliamsville.com/ © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 The West-Herr Automotive group has been awarded the highest honors from our manufacturers and from you, our customers. We are rated A1 by the Better Business Bureau. We are proud of the number of returning customers and the number of Western New Yorkers that recommended West Herr to their friends. We have extended service hours (including Saturday), award winning expertly trained technicians and above all, a positive attitude. Get in touch with your dark side. PAGE 1 of 13
  • 2. 2010 Model Overview MATRIX XRS shown in Classic Silver Metallic XRS interior shown in Dark Charcoal with available JBL® S interior shown in Dark Charcoal with front passenger and audio system [20]. rear seats folded flat S and XRS only. Matrix 1.8L 4-cyl Matrix 1.8L 4-cyl S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- S AWD 2.4L 4-cyl XRS 2.4L 4-cyl 5- XRS 2.4L 4-cyl 5- 5-Speed Manual 4-Speed Auto Speed Manual Speed Auto 4-Speed Auto Speed Manual Speed Auto MSRP** $16,550 $17,360 $18,460 $19,650 $20,760 $20,770 $21,960 MPG City/Highway*** 26/32 25/31 21/28 21/29 20/26 21/28 21/29 Seating 5 5 5 5 5 5 5 EXTERIOR COLORS* INTERIOR COLORS* Super White Sundance Metallic Matrix/S - Ash Fabric Classic Silver Metallic Nautical Blue Metallic Matrix/S - Dark Charcoal Fabric © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 Magnetic Gray Blue Streak Metallic XRS - Ash Fabric Metallic Black Sand Pearl XRS - Dark Charcoal Fabric Radiant Red *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local dealer to check for current availability or the possibility of placing an order for such a vehicle. **Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $750 for Cars, $800 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $950 for Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary. *** 2010 EPA-estimated mileage. Actual mileage will vary. PAGE 2 of 13
  • 3. 2010 Standard Features and Options* MATRIX Matrix 1.8L 4- Matrix 1.8L 4- S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- cyl 5-Speed cyl 4-Speed cyl 4-Speed 5-Speed Speed Manual Speed Auto 5-Speed Auto Manual Auto Auto Manual MSRP** $16,550 $17,360 $18,460 $19,650 $20,760 $20,770 $21,960 Model Number 1931 1932 1933 1934 1938 1935 1936 EXTERIOR Aerodynamic multi-reflector halogen headlamps with Daytime Running Lights (DRL) Color-keyed door handles, side rocker panels and power outside mirrors Heated outside mirror [1] Washer-linked intermittent wipers - - - - - Washer-linked variable intermittent windshield wipers with mist cycle - - Washer-linked intermittent rear window wiper Color-keyed front and rear underbody spoilers and front fog lamps Integrated front fog lamps - - - - - - - - © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 All-wheel-drive system with active torque control [2] Hatch-mounted roof end spoiler - - [3] [3] [3] 16-in. steel wheels with full wheel covers with P205/55R16 tires - - 16-in. alloy wheels with P205/55R16 tires - - - - - 17-in. alloy wheels with P215/45R17 tires - - - - 18-in. alloy wheels with P215/45R18 tires - - - - - Power tilt/slide moonroof with sunshade [4] - - INTERIOR **Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $750 for Cars, $800 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $950 for Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary. *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 3 of 13 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 4. 2010 Standard Features and Options* MATRIX Matrix 1.8L 4- Matrix 1.8L 4- S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- cyl 5-Speed cyl 4-Speed cyl 4-Speed 5-Speed Speed Manual Speed Auto 5-Speed Auto Manual Auto Auto Manual 4-way adjustable front seats Fold-flat passenger seat - - Fabric seats and front door trim with integrated armrests and dual front map pockets - - Sport fabric seats and front door trim with integrated armrests and dual front map pockets - - - - - Center console with storage box - - - - - Center console with split-level storage box - - 60/40 split fold-down rear bench seat Driver's seat vertical height adjuster Heavy-duty rear window defogger with timer 12V auxiliary power outlet 115V auxiliary power outlet - - © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 Cup holders (two front, two rear) Cruise control Power door locks with shift-activated locking feature [5] Power windows with driver's auto-down and retained- power features Remote keyless entry system with lock, unlock and panic features Tilt/telescopic adjustable steering wheel Leather-trimmed steering wheel with audio controls [6] - - Instrumentation: Optitron meters with speedometer, tachometer with LCD odometer, twin tripmeters and outside temperature gauge, coolant temperature and fuel level gauges *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 4 of 13 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 5. 2010 Standard Features and Options* MATRIX Matrix 1.8L 4- Matrix 1.8L 4- S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- cyl 5-Speed cyl 4-Speed cyl 4-Speed 5-Speed Speed Manual Speed Auto 5-Speed Auto Manual Auto Auto Manual Airbag, seatbelt, low fuel level, door-ajar, battery, check engine, oil pressure, brake and taillamp bulb failure, ABS warning light and Direct Tire Pressure Monitor System (TPMS) [7] warning lights Oil (or scheduled maintenance) indicator light CFC-free air conditioning with air filter AM/FM CD player with MP3/WMA playback capability, satellite radio capability [8], auxiliary audio jack, CD-text display function, automatic sound leveling and four - - - - - speakers AM/FM CD player with MP3/WMA playback capability, satellite radio capability [8], auxiliary audio jack, CD-text display function, automatic sound leveling and six - - speakers AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability, satellite radio capability [8], auxiliary audio jack, CD-text display function, automatic sound [9] [9] leveling, six speakers and steering wheel-mounted audio controls JBL® [11] AM/FM 6-disc in-dash CD changer with © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 MP3/WMA playback capability, XM® Satellite Radio enabled [8], auxiliary audio jack, hands-free phone capability via Bluetooth® wireless technology [10] and - - [11] [11] [11] nine speakers in seven locations (440 watts maximum output) with steering wheel-mounted audio and hands- free controls Touch-screen DVD navigation system [12] [13] with AM/FM CD player with MP3/WMA capability, XM NavTraffic® capability [14] [15 ] and satellite radio - - [11] [11] [11] capability [8] with six speakers Auxiliary audio jack Delour floor carpeting with driver-side footrest Illuminated entry - - Day/night rearview mirror Anti-slip rear cargo trim *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 5 of 13 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 6. 2010 Standard Features and Options* MATRIX Matrix 1.8L 4- Matrix 1.8L 4- S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- cyl 5-Speed cyl 4-Speed cyl 4-Speed 5-Speed Speed Manual Speed Auto 5-Speed Auto Manual Auto Auto Manual Tonneau cover SAFETY Driver front airbag and front passenger airbag with Advanced Airbag System [16] Driver and front passenger front seat-mounted side airbags and front and rear side curtain airbags [16] Active front headrests [17] 4-wheel Anti-lock Brake System (ABS) with Electronic Brake-force Distribution (EBD), and Brake Assist [18] 3-point rear seatbelts for all positions Front seatbelt pretensioners with force limiters Direct Tire Pressure Monitor System (TPMS)[7] Front and rear energy-absorbing crumple zones Vehicle Stability Control (VSC) [19] and Traction Control (TRAC) with off switch © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 Engine immobilizer [20] Driver and front passenger 3-point seatbelts with adjustable shoulder anchors Automatic/Emergency Locking Retractors (ALR/ELR) for all front and rear passenger seatbelts, Emergency Locking Retractor (ELR) for driver’s seatbelt LATCH (Lower Anchors and Tethers for Children) for outboard rear seating positions only Child-protector rear door locks Side-impact door beams Energy-absorbing steering column Head-impact protection structure High-tensile-strength steel body panels *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 6 of 13 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 7. 2010 Options* MATRIX Matrix Packages and Options All-Weather Guard Package Cruise control • Heated foldable power sideview mirrors 16-in. alloy wheels with P205/55R16 tires • Rear-seat heater ducts Sport Package AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability, satellite radio capability [8] auxiliary audio jack, CD-text display function, automatic sound leveling and six speakers and steering wheel-mounted audio controls [9] • Front and rear underbody spoilers Power Package • Power windows with driver's auto-down and retained-power features XRS Packages and Options • Power door locks [5] Power tilt/slide moonroof with sunshade [4] • Remote keyless entry system AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability, satellite radio All-Weather Guard Package capability [8], auxiliary audio jack, CD-text display function, automatic sound leveling, six speakers and steering wheel-mounted audio controls [9] • Intermittent washer-linked rear window wiper JBL® AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability, XM • Heated foldable power sideview mirrors Satellite Radio enabled [8], auxiliary audio jack, hands-free phone capability via Bluetooth® • Rear-seat heater ducts wireless technology [10] and nine speakers in seven locations (440 watts maximum output) with steering wheel-mounted audio and hands-free controls Sport Package Touch-screen DVD navigation system [12] [13] with AM/FM CD player with • Front and rear underbody spoilers MP3/WMA capability, XM NavTraffic® capability [14] [15] and satellite radio capability [8] with • Integrated front fog lamps six speakers All-Weather Guard Package • Heated foldable power sideview mirrors S Packages and Options • Rear-seat heater ducts Cruise control © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 17-in. alloy wheels with P215/45R17 tires Power tilt/slide moonroof with sunshade [4] AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability, satellite radio capability [8], auxiliary audio jack, CD-text display function, automatic sound leveling, six speakers and steering wheel-mounted audio controls [9] JBL® [11] AM/FM 6-disc in-dash CD changer with MP3/WMA playback capability, XM Satellite Radio enabled [8], auxiliary audio jack, hands-free phone capability via Bluetooth® wireless technology [10] and nine speakers in seven locations (440 watts maximum output) with steering wheel-mounted audio and hands-free controls Touch-screen DVD navigation system [12] [13] with AM/FM CD player with MP3/WMA capability, XM NavTraffic® capability [14] [15] and satellite radio capability [8] with six speakers Hatch-mounted roof end spoiler [3] *This vehicle eBrochure is designed to identify vehicles commonly available in your area. If you would prefer to purchase a vehicle with no options or additional options, please contact your local PAGE 7 of 13 dealer to check for current availability or the possibility of placing an order for such a vehicle.
  • 8. 2010 Specifications MATRIX Matrix 1.8L 4- Matrix 1.8L 4- S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- cyl 5-Speed cyl 4-Speed cyl 4-Speed 5-Speed Speed Manual Speed Auto 5-Speed Auto Manual Auto Auto Manual MSRP** $16,550 $17,360 $18,460 $19,650 $20,760 $20,770 $21,960 Model Number 1931 1932 1933 1934 1938 1935 1936 MECHANICAL/PERFORMANCE 1.8-liter DOHC 16-valve dual VVT-i 4-cylinder; 132 hp @ Standard N/A 6000 rpm; 128 lb.-ft. @ 4400 rpm 2.4-liter DOHC 16-valve VVT-i 4-cylinder; 158 hp @ N/A Standard 6000 rpm; 162 lb.-ft. @ 4000 rpm Ultra Low Emissions Vehicle II (ULEV-II) Standard Transmission 5-speed manual 4-speed 5-speed manual 5-speed 4-speed 5-speed manual 5-speed automatic automatic automatic automatic Body Construction Unitized body Drivetrain Front engine, front-wheel drive Front engine, All- Front engine, front-wheel drive Wheel Drive (AWD) with active torque control Suspension Independent MacPherson strut front, torsion beam rear suspension N/A Independent MacPherson strut withfront and rear stabilizer bars front, independent double-wishbone rear suspension with front and rear stabilizer bars, and sport strut tower brace [21] Steering Electric Power Steering (EPS) power-assisted rack-and-pinion with electronic power-assist Turning circle diameter, curb to curb (ft.) 36 36.7 38.1 Brakes Power-assisted ventilated front disc/solid rear disc © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 Brake rotor diameter front/rear (in.) 10.8/10.2 11.7/11.0 11.7/11.1 4-wheel Anti-lock Brake System (ABS) with Electronic Standard Brake-force Distribution (EBD) and Brake Assist [18] Vehicle Stability Control (VSC) [19] and Traction Control Standard (TRAC) with off switch EXTERIOR DIMENSIONS (IN.) Overall height 61 61.4 Overall width 69.5 Overall length 171.9 173 171.9 173 Wheelbase 102.4 Minimum running ground clearance 5.8 5.3 **Manufacturers Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $750 for Cars, $800 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $950 for Large Trucks (Tundra and Sequoia). Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyotas charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyotas overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee. Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary. PAGE 8 of 13
  • 9. 2010 Specifications MATRIX Matrix 1.8L 4- Matrix 1.8L 4- S AWD 2.4L 4- XRS 2.4L 4-cyl XRS 2.4L 4-cyl S 2.4L 4-cyl 5- S 2.4L 4-cyl 5- cyl 5-Speed cyl 4-Speed cyl 4-Speed 5-Speed Speed Manual Speed Auto 5-Speed Auto Manual Auto Auto Manual Track (front/rear) 59.8/59.9 59.8/59.10 59.8/59.11 59.8/59.12 59.8/59.15 59.8/59.13 59.8/59.14 INTERIOR DIMENSIONS FRONT/REAR (IN.) Head room (with moonroof) 40.5/39.3 (NA) 40.5/39.3 (38.9/38.7) Shoulder room 53.3/52.6 53.3/52.7 53.3/52.8 53.3/52.9 53.3/52.12 53.3/52.10 53.3/52.11 Hip room 52.3/43.7 52.3/43.8 52.3/43.9 52.3/43.10 52.3/43.13 52.3/43.11 52.3/43.12 Leg room 41.6/36.2 41.6/36.3 41.6/36.4 41.6/36.7 41.6/36.5 41.6/36.6 Seating capacity 5 WEIGHTS AND CAPACITIES Curb weight (lb.) 2865 2965 3065 3140 3360 3140 3220 EPA passenger volume (with moonroof)(cu. ft.) [22] 94.0 94.0 (91.0) Luggage capacity, rear seats up/down (cu. ft.) [22,23] 19.8/48.9 19.8/48.10 19.8/61.5 (48.9) (with moonroof) Fuel tank (gal.) 13.2 TIRES Size - Standard P205/55R16 P215/45R18 Size - Available N/A P215/45R17 N/A Type All-season Spare Temporary MPG © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 Mileage estimates (mpg city/highway) [24] 26/32 25/31 21/28 21/29 20/26 21/28 21/29 PAGE 9 of 13
  • 10. 2010 Accessories MATRIX EXTERIOR INTERIOR ACCESSORIES ACCESSORIES Alloy Wheel Locks Mudguards Front (2pc set) Ski/Snowboard Attachment Ashtray Cup Carpet Floor Mats (5pc. set) $67 Installed MSRP* $99 Installed MSRP* with Mounts $26 Installed MSRP* $200 Installed MSRP* $194 Parts Only MSRP** Bike Attachment with Mounts Mudguards Rear (2pc set) First Aid Kit BLU Logic® Hands-free $244 Parts Only MSRP** $36 Installed MSRP* $29 Installed MSRP* System $299 Installed MSRP* Body Side Moldings Rear Bumper Protector Interface Kit for iPod® © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 $209 Installed MSRP* $79 Installed MSRP* $299 Installed MSRP* Cargo Net $51 Installed MSRP* Exhaust Tip Roof Rack Preferred Accessory $180 Parts Only MSRP** $350 Installed MSRP* Package Cargo Tote $330 Installed MSRP* $40 Installed MSRP* * Installed MSRP is the Manufacturers Suggested Retail Price for accessories installed by the manufacturer. Actual prices for the dealer installed accessories may vary. Please see your local PAGE 10 of 13 Toyota dealer for pricing. Prices and product availability are subject to change without notice. ** Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice.
  • 11. 2010 Accessories MATRIX PERFORMANCE ACCESSORIES Remote Engine Start TRD 18-in. Multi-Spoke $529 Installed MSRP* Wheel TRD Oil Filter $255 Parts Only MSRP** $13 Parts Only MSRP** VIP Security System $359 Installed MSRP* TRD Front Strut Brace TRD Perfromance Clutch $225 Parts Only MSRP** $650 Parts Only MSRP** XM Satellite Radio © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 $359 Installed MSRP* TRD Lowering Springs TRD Rear Sway Bar $199 Parts Only MSRP** $413 Parts Only MSRP** TRD Oil Cap TRD Torque Biasing $57 Parts Only MSRP** Differential $1,350 Parts Only MSRP** * Installed MSRP is the Manufacturers Suggested Retail Price for accessories installed by the manufacturer. Actual prices for the dealer installed accessories may vary. Please see your local PAGE 11 of 13 Toyota dealer for pricing. Prices and product availability are subject to change without notice. ** Installation not included. See your local Toyota dealer for installed pricing. Prices and product availability are subject to change without notice.
  • 12. 2010 Warranties / Disclaimers MATRIX Toyota. WARRANTIES [11] Requires cruise control [12] The navigation system is designed to assist in locating an address or point of interest. Discrepancies may be Every Toyota Car, Truck and SUV is built to exceptional standards. And that's not idle boasting. We back it up with these encountered between the system and your actual location. Road system changes may affect the accuracy of the Limited Warranty Coverages: information provided. Rely on your common sense to decide whether to follow a specified route. Detailed coverage Basic: 36 months/36,000 miles (all components other than normal wear and maintenance items). not available in every city or roadway. Periodic updates available at an additional cost. See your Navigation System Owner's Manual for further details. Hybrid-Related Component Coverage: Hybrid-related components for hybrid vehicles are covered for 8 years/100,000 [13] Navigation system and JBL® audio system cannot be combined miles. The HV battery may have longer coverage under emissions warranty. Refer to applicable Owner's Warranty [14] The navigation system is designed to assist in locating an address or point of interest. XM NavTraffic® Information booklet for details. requires a monthly service fee and hardware, and is designed to provide real-time traffic or alternative routes of Powertrain: 60 months/60,000 miles (engine, transmission/transaxle, front-wheel drive, rear-wheel drive, seatbelts and travel. Discrepancies may be encountered between the system and your actual location. Road system changes airbags). may affect the accuracy of the information provided. Rely on your common sense to decide whether to follow a specified route. Detailed coverage not available in every city or roadway. Periodic navigation updates available at Rust-Through: 60 months/unlimited miles (corrosion perforation of sheet metal). an additional cost. See your Navigation System Owner's Manual for further details. Emissions: Coverages vary under Federal and California regulations. Refer to applicable Owner's Warranty Information [15] Requires DVD navigation system. booklet for details. [16] All the airbag (AB) systems are Supplemental Restraint Systems. All ABs (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions: frontal and knee ABs typically inflate in Accessories: For accessories purchased at time of the new vehicle purchase, the Toyota Accessory Warranty coverage frontal collisions; side and side curtain ABs in side collisions; Roll-Sensing Curtain ABs at a severe tilt degree, roll is in effect for 36 months or 36,000 miles (whichever comes first) from the vehicle's in-service date, which is the same or lateral G-force. In all other accidents, the ABs will not inflate. To decrease the risk of injury from an inflating AB, coverage as the Basic coverage of the Toyota New Vehicle Limited Warranty. always wear seatbelts, sit upright in the middle of the seat as far back as possible and do not lean against the door. For dealer-installed accessories purchased after the new vehicle purchase, the coverage is 12 months or 12,000 miles Do not put objects in front of an AB or around the seatback. Do not use a rearward-facing child seat in any front (whichever comes first) from the date the accessory was installed on the vehicle, or the remainder of the above 36 passenger seat. The force of an inflating AB may cause serious injury or death. See your Owner's Manual for months or 36,000 miles Basic coverage from the vehicle's in-service date, whichever provides greater coverage, with the further information/warnings exception of car covers. Car covers are warranted for 12 months from the date of purchase and do not assume any [17] Active headrests can help prevent or limit the extent of whiplash in certain types of rear-end collisions. coverage under the Toyota New Vehicle Limited Warranty. [18] Brake Assist is designed to help the driver take full advantage of the benefits of ABS. It is not a substitute for safe driving practices. Braking effectiveness also depends on proper brake-system maintenance and tire and road For customers (non-dealer) installed accessories purchased after the new vehicle purchase, the coverage is 1 months of conditions. 12,000 miles (whichever comes first), from the purchase date of the accessory. [19] Vehicle Stability Control (VSC) is an electronic system designed to help the driver maintain vehicle control You may be eligible for transportation assistance if it's necessary that your vehicle be kept overnight for repairs covered under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions under warranty. Please see your authorized Toyota dealership for further details. and driver steering input can all affect whether VSC will be effective in preventing a loss of control. Please see your Owner's Manual for further details. For complete details about Toyota's warranties, please refer to the applicable Owner's Warranty Information booklet or [20] The engine immobilizer is a state-of-the-art anti-theft system. When you insert your key into the ignition switch see your Toyota dealer. or bring a smart key fob into the vehicle, the key transmits an electronic code to the vehicle. The engine will only start if the code in the transponder chip inside the key or Smart Key Fob matches the code in the vehicle's immobilizer. Because the transponder chip is embedded in the key or Smart Key Fob, it can be costly to replace. If you lose a key or Smart Key Fob, your Toyota dealer can help. Alternatively, you can find a qualified independent DISCLAIMERS locksmith to perform high-security key services by consulting your local Yellow Pages or by contacting © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 www.aloa.org. All information in this eBrochure is based on data available at time of posting, is subject to change without notice and [21] Sport front strut tower damper only on XRS. pertains specifically to continental U.S.A vehicles only. [22] Based on manufacturer's data for small wagon classification. [23] Cargo and load capacity limited by weight and distribution. [1] Heated mirrors on S AWD. [24] 2010 EPA-estimated mileage. Actual mileage will vary. [2] 4-speed automatic transmission only. [3] Requires Sport Package. [4] On models equipped with available moonroof, maplights are located in the overhead console. [5] Shift-activated locking feature standard with automatic transmission, not available with manual transmission. [6] Controls based on vehicle equipment. Steering wheel-mounted controls standard on XRS. [7] The Toyota Tire Pressure Monitor alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See your Owner's Manual for details. [8] Satellite radio requires XM-or Sirius-compatible receiver and monthly service fee. See your Toyota dealer for further details. Reception of the satellite signal may vary depending on location. All fees and programming subject to change. Subscriptions subject to the terms and conditions available at www.xmradio.com or www.sirius.com. Available only in the 48 contiguous United States. [9] Steering wheel-mounted controls not available on Matrix model. [10] The phones on this site have been tested for Bluetooth® compatibility with Toyota vehicles. Performance will vary based on phone software version, coverage, and your wireless carrier. Phones are warranted by their manufacturer, not PAGE 12 of 13
  • 13. 2010 Helpful Links MATRIX BUYER TOOLS: OWNER TOOLS: GENERAL INFORMATION: QUESTIONS: Find Local Specials Toyota Owner Resources Toyota News FAQs www.buyatoyota.com www.toyotaownersonline.com http://www.toyota.com/news http://www.toyota.com/FAQ Request a Quote Vehicle Reference Guides Toyota Motorsports Contact Toyota www.buyatoyota.com http://prg.toyotapartsandservice.com/ http://www.toyota.com/motorsports http://www.toyota.com/contact Locate a Dealer Maintenance Guides Toyota NASCAR Racing http://www.toyota.com/dealers http://smg.toyotapartsandservice.com/owners. http://www.toyota.com/pitpass php Competitive Comparison Future Concept Vehicles http://www.toyota.com/compare Toyota Service http://www.toyota.com/future http://www.toyotaownersonline.com/service Toyota Financial Services Community Care www.toyotafinancial.com Car Care Tips http://www.toyota.com/community http://www.toyotaownersonline.com/carcare Payment Estimator http://www.toyotafinancial.com/estimator Driver Tips http://www.toyotaownersonline.com/tips Apply for Credit http://www.toyotafinancial.com/apply Genuine Toyota Parts http://www.toyotaownersonline.com/parts Certified Used Vehicles http://www.toyota.com/tcuv Do-It-Yourself Help http://www.toyotaownersonline.com/diy Warranty Info. © 2009 Toyota Motor Sales, U.S.A., Inc. Produced 11.19.09 www.toyotaownersonline.com/warranty PAGE 13 of 13