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Scrutiny social media and us


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Presentation for the local by social online conference November 2010

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Scrutiny social media and us

  1. 1. Scrutiny, Social Media and Us Dave Mckenna Overview & Scrutiny ManagerPresentation for the Local By Social OnlineConference November 2010
  2. 2. Caution Social Media Amateurs at Work !
  3. 3. Purpose of this presentation is to share: • A little about local government scrutiny • Why we wanted to use social media • What we have done • What has been good, what could have been better and some wishes
  4. 4. First, what is local government scrutiny? A bit like parliamentary select committees but for local government
  5. 5. The aim of scrutiny in Swansea is… To provide ‘critical friend’ challenge to the executive (and decision makers) by undertaking a range of overview and scrutiny activities to ensure that improvement is delivered, sustained and embedded
  6. 6. In a nutshell , the outcomes of effective scrutiny are: Better Decisions Better Policies Better Services (this is why we do it)
  7. 7. Put simply…in bad Haiku.. Ask the right questions Investigate and propose Ways we can improve Scrutiny…
  8. 8. In Swansea we have 5 boards + 2 committees Child and Family Services Children, Young People & Learning Environment & Communities Health, Social Care & Wellbeing Performance and Finance Partnership Business Overview & Scrutiny Boards Overview & Scrutiny Committees
  9. 9. …that need effective support Project Management – work planning and organising for the boards & committees Research – doing research, providing the analysis, presenting the results Communications - drafting reports and giving presentations Relationship Management – working with councillors, departments, partners and the public Diplomacy – working in a politically sensitive environment Overview & Scrutiny Unit (us)
  10. 10. Why social media?
  11. 11. No one really downloaded our newsletter…
  12. 12. Surveys told us there was low awareness of what we do Staff (157 responses) Do you agree that you have a good understanding of the work of overview and scrutiny? 2010 2009 Strongly agree 10.4%(16) 6.6%(9) Tend to agree 42.2%(65) 39.7%(54) Tend to disagree 32.5%(50) 40.4%(55) Strongly disagree 14.3%(22) 12.5%(17)
  13. 13. We thought it would help us get evidence for our reviews…
  14. 14. …and we thought it would widen involvement in the work of the boards and committees
  15. 15. We wanted to overcome council formality…
  16. 16. …and engage people in issues that really matter Recycling Corporate Parenting Shared Services Literacy in Schools Community Alarms Adult social care Cycling Youth Services Public Transport Regeneration Projects
  17. 17. What We Have Done
  18. 18. We spent time planning and came up with some principles • Be clear why we are using which tools • Live the values of each tool • Focus on news relevant to people • Use the ‘language of questions’ • Use ‘swansea scrutiny’ as a consistent brand • Extend our use of different media • Communicate as people - be friendly, readable and fun
  19. 19. We even made ourselves a logo!
  20. 20. This is the plan we made… Minutes & Agendas via council site Scrutiny web pages on council site Staff intranet Wordpress Blog Twitter Facebook Slideshare Flikr Youtube Staff Councillors National / Expert Bodies “General” Public Back End Interactive People Corporate We support Conversation Multimedia
  21. 21. We use our blog to talk about our reviews and some of our meetings
  22. 22. We can now share presentations from meetings
  23. 23. We have even started making films!
  24. 24. We use Twitter mainly to signpost and to find out what’s happening nationally
  25. 25. We use Facebook to (try to) reach the public
  26. 26. We realised we had to redesign our webpages
  27. 27. Each board now has their own ‘homepage’
  28. 28. Three things good
  29. 29. 1. We are fairly happy with the numbers • In the first 6 months 613 unique visitors to the blog - 10% visited 3 times or more • 192 twitter followers • 22 people ‘like’ us on facebook
  30. 30. 2. It’s opened many new lines of communication
  31. 31. 3. We have benefited from great help and support • Duncan our Web Manager • Lee our Head of Service • Twitter & CoP friends: – @ingridk – @davebriggs – @carlhaggerty – Many others!
  32. 32. Two things that could have been better
  33. 33. 1. facebook – not sure it’s right for us
  34. 34. 2. It’s been communication but not yet conversation
  35. 35. Three wishes
  36. 36. 1. Better links from our internet / intranet would increase our traffic
  37. 37. 2. New staff social media policies would help our internal engagement
  38. 38. 3. More councillors engaging online would be better all round!
  39. 39. Thank you for (virtually) listening