2. Ipads
1.READ and sign the release form
2.Start up your ipads and start signing in to
everything. These are yours for the
semester and will be wiped clean when you
are done.
3. • Choose some organizing tools like:
Tweetdeck/Hootsuite; Flipboard; Ping
• Twitter (Create at least two lists. Make sure you
have a photo and bio. FOLLOW me.)
• Facebook (please join the group Social Media &
News; check privacy settings)
• Foursquare
4. • LinkedIn
• Pinterest
• Buy the iMovie app (set up iTunes if
you don’t already have an account)
• Spreecast
• Google Plus (download the plugin for
the Hangouts video)
• Kindle Cloud Reader (unless you use
Nook)
• SlideShare
5. Organizing Information
• Cds, DVDs, Memory Cards, flash drives, external hard drives
• Specific File Names (directory hierarchies!)
• Not by date
• Do not use punctuation, such as hyphens or periods
• A note about usernames, passwords
• Groups/Blogs/Forums/Sites: Mastering Multimedia, Romenesko,
Sportshooter, Digg Poynter Groups, Interactive narratives
• Listserves, RSS feeds
• Twitter, Facebook, Google Plus
6. Organizing Information
• Delicious: http://delicious.com/sjrobinson4
• iGoogle (alerts, reader, docs)
• Flickr, Facebook,Your blog
• DropBox
• Evernote: Cloud Storage with apps
• SugarSync: Cloud BackUp
• Selective Tweets: Update FB with only tweets you choose
• Flipboard, RebelMouse (does it have an ipad app yet? I don’t
think so but might be missing it?), Tweetdeck, Hootsuite, etc.
7.
8. Twitter (10%)
•Must have at least 100 tweets throughout the
semester.
•Does not include Retweets.
•Must include TWO live tweeting of our
speakers.
•Half of these tweets should be recorded by
mid-semester.
9. Your blog (15%)
•Must have at least 10 entries throughout the semester.
•Must include “marketing” of your blog in various realms.
•Other platforms fine (Pinterest, Tumblr, SoundCloud, Google
Plus, a Facebook Group page, YouTube channel etc.)
•Included in your entries must be: the results of one interview
with a major influencer, one review of a book related to your
specialty or blog topic, and one discussion of a current event in
social media and your specialty.
•I will be looking to see that you have: a photo associated with
the profile, an About Me, lots of links throughout, images and a
variety of content, good writing, good headlines, tagged content
with keywords, a search function, etc.
•You should have 5 entries by the end of Spring Break
10. Facebook (5%)
• Discuss readings in separate posts
• Place we can ask questions, answer questions,
crowdsource our projects, and organize study groups,
etc.
• This will be done throughout the semester, but most
heavily in the first half of the semester.
11. Social-Media Strategy (5%)
• 1-page single-spaced of social-media strategy
• 1) your social media goals
• 2) analytics of your social media use
• 3) list of stakeholders/key influencers in your
specialty area
• 4) what you have done to amplify your content
this semester
• 5) specific plans going forward
• For full report on May 8
12. Some basics
• “About me,” bios and photos a must!
• Leave out the ranting, insulting, extreme partisan talk
and sarcasm
• Ask questions
• Target, tag key influencers
• Link often
• Find relevant pages, hashtags, groups and lists
• Carve out time to do all of this, same time every day
• Take part in conversations
14. News-oriented Tips
• Provide ‘thick information’ (solve problems, be astute, make
observations)
• In other words: SAY SOMETHING meaningful
• Original reporting is good
• Personal, informal/conversational (but NOT selfish or self-involved, self-
centered, self-aggrandizing)
• Know what others have said before posting
• Keep it short, accurate
• DO NOT TWEET OFF THE HIP! Remember that everything is public
and never dies in this world
• Keywords: good titles, tags (be consistent)
15. • Figure out your audience
• Update often
• Credit or cite everything that is not yours
• Write well, edit/revise
• Advertise (twitter, listserves, Facebook, blogs)
• Watch your stats (Google Analytics)
• Be consistent (topically)
• Link, link, link (Every blog must have URLs) but check out the link
before using!!
• Respond (email, comments)
• Be wary of copyright issues!
Source: Robinson, McAdams (Teaching Online Journalism), Courtney Tuttle
(ProBlocker)
16. Bill Keller’s 2011 piece
• Went viral. Why? What is his main concern? Do
you agree? What do you think of what he said?
• How was he defining the word “social?” Do you
agree?
17. • Kovach & Rosenstiel. Blur, chapters 3-8 (SKIM)
• York, Jillian. (2011, Fall). The Revolutionary Force of Facebook and Twitter. Nieman
Reports: http://www.nieman.harvard.edu/reportsitem.aspx?id=102681
• Lavrusik,Vadim. (2010). How Investigative Journalism Is Prospering in the Age of Social Me
. Mashable [Blog]: http://mashable.com/2010/11/24/investigative-journalism-social-web/
• Jarvis, J. (2009). Product v Process Journalism. Buzzmachine:
http://buzzmachine.com/2009/06/07/processjournalism/
• The Article as Luxury or Byproduct (Buzzmachine):
http://buzzmachine.com/2011/05/28/the-article-as-luxury-or-byproduct/
• What is plagiarism: http://journalism.library.wisc.edu/JRRAcademicIntegrity.pdf
• McAdams on plagiarism:
http://mindymcadams.com/tojou/2012/plagiarism-lessons-and-examples/ AND
http://mindymcadams.com/tojou/2012/plagiarism-and-journalism-students/
• Please rent and watch the movie Page One.You may find this in any DVD store, but
also on iTunes or online. Please tweet while you watch it.
• Write an entry on the Facebook Group page (see my posted question)
