Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Networks


Published on

I spoke to a group of print reporting students at the Missouri School of Journalism about social networks.

Published in: Technology, Sports
  • Be the first to comment

  • Be the first to like this

Social Networks

  1. 1. Jen Reeves Associate Professor, Radio-TV
  2. 2. Advantages of Interactivity <ul><li>Reach more/new audiences </li></ul><ul><li>Easier to build a personal relationship </li></ul><ul><li>Multiple (younger) perspectives </li></ul><ul><li>Opportunities to gather content </li></ul>
  3. 3. Disadvantages of Interactivity <ul><li>Cannot take the information at face value </li></ul><ul><li>Time consuming to be consistent (and follow) </li></ul><ul><li>Requires newsroom-wide commitment </li></ul>
  4. 4. Ways to Interact <ul><li>Blogs </li></ul><ul><li>Twitter (Microblogging) </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Forums/Comments </li></ul><ul><li>Text Messages </li></ul><ul><li>Polls </li></ul><ul><li>Forms </li></ul><ul><li>Social Networks </li></ul>
  5. 5. Social Media Tools
  6. 6. Microblogging “Facebook status on crack”
  7. 7. Twitter <ul><li>Short (140 characters) postings </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>Share links </li></ul></ul><ul><ul><li>Interact with the audience </li></ul></ul><ul><ul><li>Quickly update news from cell phone </li></ul></ul>
  8. 8. Twitter
  9. 9. KOMU Account
  10. 10. Smart Decision Account
  11. 11. Election Night Activity
  12. 12. Mumbai Tweeting <ul><li>First-hand accounts before “news” </li></ul><ul><li>Traditional media using content </li></ul><ul><li>Rumors interspersed with fact </li></ul><ul><li>“Do not tweet live” rumor </li></ul><ul><li>BACKLASH from traditional media </li></ul>
  13. 13. Mumbai Statistics
  14. 14. Twitter as a news source <ul><li>CNN used it on the air </li></ul><ul><li>CBS London used the tips </li></ul><ul><li>Media everywhere noticed </li></ul>
  15. 15. Free Video Sharing <ul><li>YouTube </li></ul><ul><li>Google Video </li></ul><ul><li>Motionbox </li></ul><ul><li>Vimeo </li></ul><ul><li>Viddler </li></ul><ul><li>Revvr </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul>
  16. 16. CNN iReport
  17. 17. CNN iReporters
  18. 18. iReport Statement <ul><li>&quot;CNN makes no guarantees about the content or the coverage on” </li></ul>
  19. 19. Steve Jobs iReport <ul><li>Heart attack </li></ul><ul><li>Blog posts </li></ul><ul><li>Apple stock dropped </li></ul>
  20. 20. Photo Sharing <ul><li>Flickr </li></ul><ul><li>Photobucket </li></ul><ul><li>Picasa </li></ul><ul><li>Smugmug </li></ul><ul><li>Zooomr </li></ul>
  21. 21. Photo Sharing
  22. 22. Photo Sharing
  23. 23. Photo Sharing
  24. 24. Social Networks <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Ning </li></ul><ul><li>Digg </li></ul>
  25. 25. Social Networks
  26. 26. Social Networks
  27. 27. Ning
  28. 28. Similar theme to all <ul><li>Be a reporter when you use social media </li></ul><ul><li>The longer you’re there, the more you understand it </li></ul><ul><li>You can’t be everywhere </li></ul><ul><li>Your newsroom needs to work together!! </li></ul>
  29. 29. Thank you! <ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>@jenleereeves (on Twitter) </li></ul>