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Social Networks

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I spoke to a group of print reporting students at the Missouri School of Journalism about social networks.

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Social Networks

  1. 1. Jen Reeves Associate Professor, Radio-TV
  2. 2. Advantages of Interactivity <ul><li>Reach more/new audiences </li></ul><ul><li>Easier to build a personal relationship </li></ul><ul><li>Multiple (younger) perspectives </li></ul><ul><li>Opportunities to gather content </li></ul>
  3. 3. Disadvantages of Interactivity <ul><li>Cannot take the information at face value </li></ul><ul><li>Time consuming to be consistent (and follow) </li></ul><ul><li>Requires newsroom-wide commitment </li></ul>
  4. 4. Ways to Interact <ul><li>Blogs </li></ul><ul><li>Twitter (Microblogging) </li></ul><ul><li>Photo Sharing </li></ul><ul><li>Forums/Comments </li></ul><ul><li>Text Messages </li></ul><ul><li>Polls </li></ul><ul><li>Forms </li></ul><ul><li>Social Networks </li></ul>
  5. 5. Social Media Tools
  6. 6. Microblogging “Facebook status on crack”
  7. 7. Twitter <ul><li>Short (140 characters) postings </li></ul><ul><ul><li>Status </li></ul></ul><ul><ul><li>Share links </li></ul></ul><ul><ul><li>Interact with the audience </li></ul></ul><ul><ul><li>Quickly update news from cell phone </li></ul></ul>
  8. 8. Twitter
  9. 9. KOMU Account
  10. 10. Smart Decision Account
  11. 11. Election Night Activity
  12. 12. Mumbai Tweeting <ul><li>First-hand accounts before “news” </li></ul><ul><li>Traditional media using content </li></ul><ul><li>Rumors interspersed with fact </li></ul><ul><li>“Do not tweet live” rumor </li></ul><ul><li>BACKLASH from traditional media </li></ul>
  13. 13. Mumbai Statistics
  14. 14. Twitter as a news source <ul><li>CNN used it on the air </li></ul><ul><li>CBS London used the tips </li></ul><ul><li>Media everywhere noticed </li></ul>
  15. 15. Free Video Sharing <ul><li>YouTube </li></ul><ul><li>Google Video </li></ul><ul><li>Motionbox </li></ul><ul><li>Vimeo </li></ul><ul><li>Viddler </li></ul><ul><li>Revvr </li></ul><ul><li>Facebook </li></ul><ul><li>MySpace </li></ul>
  16. 16. CNN iReport
  17. 17. CNN iReporters
  18. 18. iReport Statement <ul><li>&quot;CNN makes no guarantees about the content or the coverage on iReport.com” </li></ul>
  19. 19. Steve Jobs iReport <ul><li>Heart attack </li></ul><ul><li>Blog posts </li></ul><ul><li>Apple stock dropped </li></ul>
  20. 20. Photo Sharing <ul><li>Flickr </li></ul><ul><li>Photobucket </li></ul><ul><li>Picasa </li></ul><ul><li>Smugmug </li></ul><ul><li>Zooomr </li></ul>
  21. 21. Photo Sharing
  22. 22. Photo Sharing
  23. 23. Photo Sharing
  24. 24. Social Networks <ul><li>Facebook </li></ul><ul><li>MySpace </li></ul><ul><li>Ning </li></ul><ul><li>Digg </li></ul>
  25. 25. Social Networks
  26. 26. Social Networks
  27. 27. Ning
  28. 28. Similar theme to all <ul><li>Be a reporter when you use social media </li></ul><ul><li>The longer you’re there, the more you understand it </li></ul><ul><li>You can’t be everywhere </li></ul><ul><li>Your newsroom needs to work together!! </li></ul>
  29. 29. Thank you! <ul><li>[email_address] </li></ul><ul><li>www.jenleereeves.com </li></ul><ul><li>@jenleereeves (on Twitter) </li></ul>

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