Social Media Benchmarking on Facebook is a valuable tool. You can measure your internal engagement against your external competition or to an amazing standard like George Takei. Why is he worried...he has 4.3 million fans? Engagement to your audience always involves roamers and zombie fans. Presented at Get Social Brevard.

1. Social Media
Benchmarking

2. measure an internal
process against an
external standard

3. Engagement
the act of being captivated and motivated
Should not be based on a single “like”
but an ongoing conversation

4. 4.3 million

5. 52,222 likes
14,872 shares
July 28
288 likes
2 shares
August 5

6. 80,705 likes
25,711 shares
August 7

7. He had 2.3m likes/shares/comments in the last 10 days!
Wed. August 8th
1. What was his team worried about?
Newsfeed.
2. What was he testing?
Everything.

8. Are they a Facebook -
Roamer?
Zombie?

9. Zombie
Like pages then disappear
Roamer
Like it...participates sometimes

10. Engagement Rate Formula
= % of engagement
Likes
Fanbase
Comments
Fanbase
Shares
Fanbase
+ +

11. George Takei
2.3 m
4.3 m
53%=
10 days
SocialBakers.com

12. 80% of posts should be on what your fan base
has interacted with - liked, shared, viewed.
20% is the business goal target.

13. Partnerships
July
884
904
97%=

14. Action
Like
Take
Post
Watch
Shop
Visit
Share
See
Order
Tag
Promotional
Enter
offer
winner
events
sweepstakes
free
discount
coupon
contest

15. Lead the Roamers and Zombies
Do you like this?
Let us know ___?
Did you order your___?
Have you seen it yet?

16. 2.3m likes/shares/comments
in 10 days
Wed. August 8th
testing

18. Be more interesting.
Pay Facebook.
or

19. In social media there is no waiting.