Facebook and Twitter are often treated as equals. But the data shows a different picture….
“active” means they did at least one operation in the last 30 days. According to the data, twitter is a much different tool in terms of size and audience.
Twitter relies on Heavy Visitors (less that 7% of total) to account for 79% of time spent on Twitter. This is a very influential group, but don’t be fooled into thinking you are reaching a mass audience.
I recommend using Twitter for News, Making Connections, and Relationship building with key customers. Studies show we are only able to meaningfully connect with a group no larger than 200 people…I follow 200 people actively.
Facebook is quite different. It has massive reach across the globe.
FB strategy is like having an opening party for a gallery. Get the place ready for guests, send out invites, hold a pre-party with friends to create a good mood, then go bigger.
Start with the basics of uploading your photos, videos. Include plenty of links in your Info section.
Must have a welcome screen. Never let user arrive to the new stream…it is overwhelming.
Start by inviting friends.
Social media doesn’t just happen on social media sites
It happens in emails too.
Many people wonder why nobody sees their content…
Facebook has a sophisticated relevancy ranking system for deciding what appears in your top news.
Goal is not to post lots of stuff, but to create quality “edges”
Advertising on FB is less like a billboard, and more like the stock market.
Targeting is quite specific. It is best to experiment – monitor – react
FB commerce is still in its infancy…
Where it really gets exciting is commerce powered by FB, but not occuring on FB.
EyeForTravel 2010, Social Media
Online Marketing and Social Media
Strategies for Travel Summit
3 Rules for Facebook Apps
1. Platform Dependent: Will this only work on
2. Selfish: Are people empowered to talk about
themselves (not your brand)?
3. Business Value: Is there a clear and traceable
value to these interactions?
Commerce Powered by FB
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