Benefits Of The Social Layer

The Social Layer Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/ Alan Lepofsky Director Of Product Marketing @alanlepo

We Use Many Different Tools Photo Credit: http://www.flickr.com/photos/geishaboy500/100043823

The real problem Sales Marketing Finance HR Functional Silos

Not Practical

Photo Credit: http://www.flickr.com/photos/wilhei/109403306/ What We Can Do Is Integrate

What Is A Social Layer? When Social Is Just A Feature People Content Events People Content Events People Content Events CRM ERP CMS Business Process (SSO, LDAP, etc) When Social Is A Layer People Content Events CRM ERP CMS Business Process (SSO, LDAP, etc)

Socialtext Connect - Events Activity Stream Enterprise Applications CRM ERP HR Joseph Hines to Sales Uploaded Q3pipeline.ppt to Sales presentation library This is great. Thank you for sharing. Looking good, Q3 is going to be fantastic. SalesforceBot Lead record for Tricia Nuzzo had Been converted to an opportunity InventoryBot What is the inventory status for part number NCC1701? ProcessWatcher Page “ Q3 Event Planning ” in Marketing is awaiting approval There are currently 341 units of #NCC1701 available Mandy Cunningham Entries can be created either by people or by applications.

Socialtext Connect - Dashboards YourCo Intranet Enterprise Applications CRM ERP HR widget widget stream SharePoint Finance Open standards and APIs

Benefit #1: Reach A Larger Audience Photo credit: http://www.flickr.com/photos/larimdame/2575986601/

Photo Credit: http://www.flickr.com/photos/erica_marshall/2885783824/ Benefit #2: Enable Conversations

Photo credit: http://www.flickr.com/photos/_fabrizio_/1578087736 Benefit #3: Avoid Going Back And Forth

Beware the flood of information

Filter to see things the way you want Photo credit: http://www.flickr.com/photos/spence_sir/2291938423/

Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/ Control Your Consumption

Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/ Get Social

@alanlepo @Socialtext www.socialtext.com Photo Credit: http://www.flickr.com/photos/neonman/2693639551/ Thank You

https://www.socialtext.net	165
http://demo.socialtext.net	31
https://developers.socialtext.net	21
https://www2.socialtext.net	8
http://lucite.socialtext.net:22021	4
http://debategraph.org	2
https://wiki.momentumww.com	1
https://socialtext.allmerica.com	1
http://qa4.socialtext.net	1
http://paper.li	1

Benefits Of The Social Layer

by Socialtext on Nov 18, 2010

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Benefits Of The Social Layer — Presentation Transcript