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The Social Layer
Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/
Alan Lepofsky
Director Of Product Mark...
We Use Many Different Tools
Photo Credit: http://www.flickr.com/photos/geishaboy500/100043823
The real problem
Sales
Marketing
Finance
HR
Functional Silos
Not Practical
Photo Credit: http://www.flickr.com/photos/wilhei/109403306/
What We Can Do Is Integrate
What Is A Social Layer?
When Social Is Just A Feature
People
Content
Events
People
Content
Events
People
Content
Events
CR...
Activity StreamEnterprise Applications
CRM
ERP
HR Joseph Hines to Sales
Uploaded Q3pipeline.ppt to
Sales presentation libr...
YourCo Intranet
Enterprise Applications
CRM ERPHR
Socialtext Connect - Dashboards
widget widgetstream
SharePoint
Financ
e
...
Benefit #1: Reach A Larger Audience
Photo credit: http://www.flickr.com/photos/larimdame/2575986601/
Photo Credit: http://www.flickr.com/photos/erica_marshall/2885783824/
Benefit #2: Enable Conversations
Photo credit: http://www.flickr.com/photos/_fabrizio_/1578087736
Benefit #3: Avoid Going Back And Forth
Beware the flood of information
Filter to see things the way you want
Photo credit: http://www.flickr.com/photos/spence_sir/2291938423/
Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/
Control Your Consumption
Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/
Get Social
@alanlepo
@Socialtext
www.socialtext.com
Photo Credit: http://www.flickr.com/photos/neonman/2693639551/
Thank You
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Benefits Of The Social Layer

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Instead of adding social features to each business critical application one by one, a social layer enables applications to openly broadcast their events to an integrated activity stream where people across the entire company can benefit from the information.

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  • Too costly
    Too difficult
  • With all this openness and sharing…vast amounts (flood) of information
    Slide about this transitioning to these “consumer accepted principles in the business world
  • Image used via creative commons: http://www.flickr.com/photos/neonman/2693639551/
  • Transcript of "Benefits Of The Social Layer"

    1. 1. The Social Layer Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/ Alan Lepofsky Director Of Product Marketing @alanlepo
    2. 2. We Use Many Different Tools Photo Credit: http://www.flickr.com/photos/geishaboy500/100043823
    3. 3. The real problem Sales Marketing Finance HR Functional Silos
    4. 4. Not Practical
    5. 5. Photo Credit: http://www.flickr.com/photos/wilhei/109403306/ What We Can Do Is Integrate
    6. 6. What Is A Social Layer? When Social Is Just A Feature People Content Events People Content Events People Content Events CRM ERP CMS Business Process (SSO, LDAP, etc) When Social Is A Layer People Content Events CRM ERP CMS Business Process (SSO, LDAP, etc)
    7. 7. Activity StreamEnterprise Applications CRM ERP HR Joseph Hines to Sales Uploaded Q3pipeline.ppt to Sales presentation library This is great. Thank you for sharing. Looking good, Q3 is going to be fantastic. SalesforceBot Lead record for Tricia Nuzzo had Been converted to an opportunity InventoryBot What is the inventory status for part number NCC1701? ProcessWatcher Page “Q3 Event Planning” in Marketing is awaiting approval There are currently 341 units of #NCC1701 available Mandy Cunningham Entries can be created either by people or by applications. Socialtext Connect - Events
    8. 8. YourCo Intranet Enterprise Applications CRM ERPHR Socialtext Connect - Dashboards widget widgetstream SharePoint Financ e Open standards and APIs
    9. 9. Benefit #1: Reach A Larger Audience Photo credit: http://www.flickr.com/photos/larimdame/2575986601/
    10. 10. Photo Credit: http://www.flickr.com/photos/erica_marshall/2885783824/ Benefit #2: Enable Conversations
    11. 11. Photo credit: http://www.flickr.com/photos/_fabrizio_/1578087736 Benefit #3: Avoid Going Back And Forth
    12. 12. Beware the flood of information
    13. 13. Filter to see things the way you want Photo credit: http://www.flickr.com/photos/spence_sir/2291938423/
    14. 14. Photo Credit: http://www.flickr.com/photos/dearbarbz365/2457570470/ Control Your Consumption
    15. 15. Photo credit: http://www.flickr.com/photos/rickyromero/2892118711/ Get Social
    16. 16. @alanlepo @Socialtext www.socialtext.com Photo Credit: http://www.flickr.com/photos/neonman/2693639551/ Thank You
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