Benefits Of The Social Layer


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Instead of adding social features to each business critical application one by one, a social layer enables applications to openly broadcast their events to an integrated activity stream where people across the entire company can benefit from the information.

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  • Too costly
    Too difficult
  • With all this openness and sharing…vast amounts (flood) of information
    Slide about this transitioning to these “consumer accepted principles in the business world
  • Image used via creative commons:
  • Benefits Of The Social Layer

    1. 1. The Social Layer Photo credit: Alan Lepofsky Director Of Product Marketing @alanlepo
    2. 2. We Use Many Different Tools Photo Credit:
    3. 3. The real problem Sales Marketing Finance HR Functional Silos
    4. 4. Not Practical
    5. 5. Photo Credit: What We Can Do Is Integrate
    6. 6. What Is A Social Layer? When Social Is Just A Feature People Content Events People Content Events People Content Events CRM ERP CMS Business Process (SSO, LDAP, etc) When Social Is A Layer People Content Events CRM ERP CMS Business Process (SSO, LDAP, etc)
    7. 7. Activity StreamEnterprise Applications CRM ERP HR Joseph Hines to Sales Uploaded Q3pipeline.ppt to Sales presentation library This is great. Thank you for sharing. Looking good, Q3 is going to be fantastic. SalesforceBot Lead record for Tricia Nuzzo had Been converted to an opportunity InventoryBot What is the inventory status for part number NCC1701? ProcessWatcher Page “Q3 Event Planning” in Marketing is awaiting approval There are currently 341 units of #NCC1701 available Mandy Cunningham Entries can be created either by people or by applications. Socialtext Connect - Events
    8. 8. YourCo Intranet Enterprise Applications CRM ERPHR Socialtext Connect - Dashboards widget widgetstream SharePoint Financ e Open standards and APIs
    9. 9. Benefit #1: Reach A Larger Audience Photo credit:
    10. 10. Photo Credit: Benefit #2: Enable Conversations
    11. 11. Photo credit: Benefit #3: Avoid Going Back And Forth
    12. 12. Beware the flood of information
    13. 13. Filter to see things the way you want Photo credit:
    14. 14. Photo Credit: Control Your Consumption
    15. 15. Photo credit: Get Social
    16. 16. @alanlepo @Socialtext Photo Credit: Thank You
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