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Social Media For Product Managers and Product Marketers - William Toll

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Product Managers and Product Marketers - How to leverage Social Media and Marketing to engage with customers and prospects. Part of session at ProductCamp Boston #PCampBoston PCampBoston

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Social Media For Product Managers and Product Marketers - William Toll

  1. 1. Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up their Game William Toll @utollwi VP, Marketing Yottaa
  2. 2. http://www.flickr.com/photos/telstar/1348916033/lightbox/
  3. 3. It’s OK to feel that you are being steamrolled by Social Media
  4. 4. http://www.flickr.com/photos/hot_n_flashy/3784110808/sizes/l/in/photostream/
  5. 5. It’s not OK to not stock the lake.
  6. 6. http://www.flickr.com/photos/janbrasna/176341008/
  7. 7. Talk AT Many
  8. 8. http://www.flickr.com/photos/viagallery/3440496547/
  9. 9. OR Engage WITH Few
  10. 10. Product Managers and Product Marketers Can Help Stock The Lake! Produce Content and Share It to Be Found
  11. 11. Why Social Media? – Content Syndication
  12. 12. Why Social Media? Employee Evangelist Example - Dell
  13. 13. Why Social Media? Employee Evangelist Example - EMC
  14. 14. Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld
  15. 15. Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged
  16. 16. Example Community Page & Community Written White Papers
  17. 17. Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company and Rackspace a cloud infrastructure company..
  18. 18. Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events
  19. 19. Social Media tools help a massive product launch over 41 products launched in one day by EMC
  20. 20. Social Media & Content Marketing Program Goals <ul><li>Leads </li></ul><ul><li>SEO Momentum </li></ul><ul><ul><li>“ Real Time Results” – Google Caffeine Relevancy </li></ul></ul><ul><li>Customer Feedback </li></ul><ul><ul><li>Sentiment Analysis </li></ul></ul><ul><li>Thought Leadership & Engagement </li></ul><ul><ul><li>Blogger Outreach </li></ul></ul><ul><ul><li>Analyst Engagement </li></ul></ul><ul><ul><li>Customer and Prospect Engagement </li></ul></ul><ul><li>“ Klout” </li></ul><ul><ul><li>Reach & Thought leadership relevancy </li></ul></ul><ul><li>Awareness - # of mentions </li></ul>
  21. 21. Employee Engagement & Thought Leadership <ul><li>Employee engagement makes it real </li></ul><ul><li>Employee engagement enables multiple vehicles & links </li></ul><ul><li>Employee benefit = “Fame & Money” – Passion  Selected employees can be active here: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Delicious, Digg </li></ul></ul><ul><ul><li>Blog Commenting/Guest Posting </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><li>LOCAL Events – Sponsor, Speak, Engage, Network – </li></ul><ul><ul><li>Send news, KW, trend info to marketing & sales - -share. </li></ul></ul>
  22. 22. Tactical Map: Social Media - Strategy and Vehicles Press Releases Articles Flickr Facebook Delicious/Digg (s) Foursquare (s) Forums/Discussions Evangelist (s) Promotion Blog(s) Twitter (s) YouTube (s) LinkedIn (s) Community Page Links on 3 rd Party Directories(s) White Paper Events Page Webinar How-To-Video Podcast Slideshare (s) Case Study Customer Video Email Marketing Analyst Reports (s)= Multiple
  23. 23. Thank You! William Toll @utollwi VP - Marketing @Yottaa www.yottaa.com [email_address]

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