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Social Media For Product Managers and Product Marketers - William Toll


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Product Managers and Product Marketers - How to leverage Social Media and Marketing to engage with customers and prospects. Part of session at ProductCamp Boston #PCampBoston PCampBoston

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Social Media For Product Managers and Product Marketers - William Toll

  1. 1. Social Media and Social Networking Town Hall Discussion Why and How Product Managers and Marketers Need to Up their Game William Toll @utollwi VP, Marketing Yottaa
  2. 2.
  3. 3. It’s OK to feel that you are being steamrolled by Social Media
  4. 4.
  5. 5. It’s not OK to not stock the lake.
  6. 6.
  7. 7. Talk AT Many
  8. 8.
  9. 9. OR Engage WITH Few
  10. 10. Product Managers and Product Marketers Can Help Stock The Lake! Produce Content and Share It to Be Found
  11. 11. Why Social Media? – Content Syndication
  12. 12. Why Social Media? Employee Evangelist Example - Dell
  13. 13. Why Social Media? Employee Evangelist Example - EMC
  14. 14. Product Managers & Marketers Can Leverage Events to Engage: VMworld example including HP at VMworld
  15. 15. Engaging and Connecting with Prospects and Customers - Leverage Events to Stay Engaged
  16. 16. Example Community Page & Community Written White Papers
  17. 17. Product Managers and Marketers Can Take Advantage of User Feedback – Like Yottaa – a Web Performance Optimization Company and Rackspace a cloud infrastructure company..
  18. 18. Today’s Next Talks Focus on How To Leverage Mobile Apps for Mobile Engagement at Events
  19. 19. Social Media tools help a massive product launch over 41 products launched in one day by EMC
  20. 20. Social Media & Content Marketing Program Goals <ul><li>Leads </li></ul><ul><li>SEO Momentum </li></ul><ul><ul><li>“ Real Time Results” – Google Caffeine Relevancy </li></ul></ul><ul><li>Customer Feedback </li></ul><ul><ul><li>Sentiment Analysis </li></ul></ul><ul><li>Thought Leadership & Engagement </li></ul><ul><ul><li>Blogger Outreach </li></ul></ul><ul><ul><li>Analyst Engagement </li></ul></ul><ul><ul><li>Customer and Prospect Engagement </li></ul></ul><ul><li>“ Klout” </li></ul><ul><ul><li>Reach & Thought leadership relevancy </li></ul></ul><ul><li>Awareness - # of mentions </li></ul>
  21. 21. Employee Engagement & Thought Leadership <ul><li>Employee engagement makes it real </li></ul><ul><li>Employee engagement enables multiple vehicles & links </li></ul><ul><li>Employee benefit = “Fame & Money” – Passion  Selected employees can be active here: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Delicious, Digg </li></ul></ul><ul><ul><li>Blog Commenting/Guest Posting </li></ul></ul><ul><ul><li>Forums </li></ul></ul><ul><li>LOCAL Events – Sponsor, Speak, Engage, Network – </li></ul><ul><ul><li>Send news, KW, trend info to marketing & sales - -share. </li></ul></ul>
  22. 22. Tactical Map: Social Media - Strategy and Vehicles Press Releases Articles Flickr Facebook Delicious/Digg (s) Foursquare (s) Forums/Discussions Evangelist (s) Promotion Blog(s) Twitter (s) YouTube (s) LinkedIn (s) Community Page Links on 3 rd Party Directories(s) White Paper Events Page Webinar How-To-Video Podcast Slideshare (s) Case Study Customer Video Email Marketing Analyst Reports (s)= Multiple
  23. 23. Thank You! William Toll @utollwi VP - Marketing @Yottaa [email_address]