Getting users from pinterest to your small business website

•Download as PPTX, PDF•

0 likes•399 views

Sharon A. Dawson, DTM

Presentation given at Digital Marketing for Business conference in Raleigh NC on May 14, 2015 (DMFB15).

Marketing

Getting Users from
Pinterest to your
Small Business Website
by Sharon Dawson
@SharonADawson

Presentation on SlideShare
•Copy of this presentation available at
slideshare.net/SharonADawson

Agenda
1. Setting up boards for your target market
2. Reading Pinterest analytics
3. Analytics helps you plan future pins & boards
4. Real life examples

Pinterest Target Market
•Ages 15-34
•70% Women
•Majority $25-75k annual income
•28% over $100k annual income

1,680 times longer
Half life (50% of clicks and views)
•Twitter: 24 minutes
•Facebook: 90 minutes
•Pinterest: 3.5 months

Benefits of Pinterest
•Infographics show in full
•32% purchased item after saw on Pinterest
•Images show high in image searches
•70 million users a month

Beyond the Pin
•Promoted Pins
•Pin It button on your website

Businesses for Ideas
•Freshfully
•Dr. Josh Axe
•Popcosmo
•Primary Beginnings
•RYOBI

Top Client Complaints about
Pinterest
•I don't know these people
•The people who repinned aren't local
•My direct competitor repinned me
•I sell a service, I have no pictures

Follow Me
•Twitter: SharonADawson
•Website: TheeDesign.com
•Presentation: slideshare.net/SharonADawson

What's hot

How To Measure Social Media With Meaning: Tie Your Social Media Data To Your ...Alison J. Herzog, MBA

How to measure social media with meaningFitMarketing

Building a Sustainable Brand: How to ID Attract & Engage Your AudienceSaviPR

SocialMedia.Org Brands-Only Summit - Class: How to Measure Social Media Progr...Gregory Gerik

How to run a social media listening program, presented by Keith McArthurSocialMedia.org

School for Health and Care Radicals; International Forum on Quality and Safet...NHS Improving Quality

Social Media 101: Getting engagedMighty Casey Media Inc.

Fundraising with Social MediaSocial Media for Nonprofits

#LivewithstrideJesse Fraser

Find Me a Van Gogh: Marketing with VisualsSocial Media Today

PR Trends: Current Tactics and Emerging StrategiesKate Finley

From College To Career: Entering The Workforce With ConfidenceForbes

Everything Pinterest - Bend WebcamMatt Siltala

Working with online influencers and foodies to grow your businessThe Tomorrow Lab

Social Media MeasurementsNordicClick Interactive

Social Media for Trade Shows - Panel Discussion at #NBAA15Paula Anderson Williams

The social agent 101 Training SlideshowCurt Whitesell

Freelancers Forum: How To Find Freelance Clients Search Engine Journal

Amanda peters gcc 2017GWT

Presentation to John Paul the Great Catholic UniversityCosmetic Social Media

What's hot (20)

How To Measure Social Media With Meaning: Tie Your Social Media Data To Your ...

How to measure social media with meaning

Building a Sustainable Brand: How to ID Attract & Engage Your Audience

SocialMedia.Org Brands-Only Summit - Class: How to Measure Social Media Progr...

How to run a social media listening program, presented by Keith McArthur

School for Health and Care Radicals; International Forum on Quality and Safet...

Social Media 101: Getting engaged

Fundraising with Social Media

#Livewithstride

Find Me a Van Gogh: Marketing with Visuals

PR Trends: Current Tactics and Emerging Strategies

From College To Career: Entering The Workforce With Confidence

Everything Pinterest - Bend Webcam

Working with online influencers and foodies to grow your business

Social Media Measurements

Social Media for Trade Shows - Panel Discussion at #NBAA15

The social agent 101 Training Slideshow

Freelancers Forum: How To Find Freelance Clients

Amanda peters gcc 2017

Presentation to John Paul the Great Catholic University

Viewers also liked

Marketing to Millennials with InstagramSharon A. Dawson, DTM

Instagram is where it's atSharon A. Dawson, DTM

Marketing to Millennials with instagramSharon A. Dawson, DTM

How to Break Your WordPress WebsiteSharon A. Dawson, DTM

Hashtags You're Doing it WrongSharon A. Dawson, DTM

Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Sn...Sharon A. Dawson, DTM

Not One and Done - Repurposing Your ContentSharon A. Dawson, DTM

Viewers also liked (7)

Marketing to Millennials with Instagram

Instagram is where it's at

Marketing to Millennials with instagram

How to Break Your WordPress Website

Hashtags You're Doing it Wrong

Marketing to Millennials: Choosing Meerkat, Periscope, Vine, Instagram, or Sn...

Not One and Done - Repurposing Your Content

Similar to Getting users from pinterest to your small business website

How to Audit and Improve Your Pinterest Business StrategyAffiliate Summit

Social Media for BusinessSarah Page

Learn how you can tap into those 93% who use Pinterest to plan their purchasesAffiliate Summit

Pinterest -An Effective Tool to Drive SalesBalaji R

11930483.pptTriEvelina1

How to grow your social media accounts when all you hear is crickets - Jeremy...TBEX

Social media strategy feb 16 fastershireAlice Jennings

Social Media PresentationAaron Watters

How To Use Pinterest For Brand BuildingSocialmatica

Social Media BasicsLeah Hill

Pinterest For BusinessVirtual Desk Support

Council for Health and Human Service Ministries 2011GlynnDevins Advertising & Marketing

Indiana Assoc for Home & Hospice CareDave Woodson

How To Enhance Your Business with Social MediaSarah Page

25 socialhacksJennifer Morrow

Keeping Up with the Ever-Changing Social Media LandscapeSarah Page

Social Media Marketing Made SimpleAshley Blickenstaff

Social Media Presentation - White HatTaylor Sutton

Effectively Market Your Events and Your CommunitySarah Page

Social media success presentationMia Martin

Similar to Getting users from pinterest to your small business website (20)

How to Audit and Improve Your Pinterest Business Strategy

Social Media for Business

Learn how you can tap into those 93% who use Pinterest to plan their purchases

Pinterest -An Effective Tool to Drive Sales

11930483.ppt

How to grow your social media accounts when all you hear is crickets - Jeremy...

Social media strategy feb 16 fastershire

Social Media Presentation

How To Use Pinterest For Brand Building

Social Media Basics

Pinterest For Business

Council for Health and Human Service Ministries 2011

Indiana Assoc for Home & Hospice Care

How To Enhance Your Business with Social Media

25 socialhacks

Keeping Up with the Ever-Changing Social Media Landscape

Social Media Marketing Made Simple

Social Media Presentation - White Hat

Effectively Market Your Events and Your Community

Social media success presentation

Recently uploaded

TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa

The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14

Jai Institute for Parenting Program Guidekiva6

What’s the difference between Affiliate Marketing and Brand Partnerships?Partnercademy

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290

Codes and Conventions of Film Magazine Covers.pptxGeorgeCulica

Exploring The World Of Adult Ad Networks.pdfadult marketing

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO

Digital Marketing in 5G Era - Digital Transformation in 5G AgeDigiKarishma

ASO Process: What is App Store OptimizationAli Raza

McDonald's: A Journey Through Time (PPT)DEVARAJV16

Influencer Marketing Power point presentationdgtivemarketingagenc

top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C

5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions

The Impact of Digital Technologies bruguardarib

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441

Understanding the Affiliate Marketing Channel; the short guidePartnercademy

Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝soniya singh

2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal

Recently uploaded (20)

TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector

The Evolution of Internet : How consumers use technology and its impact on th...

Jai Institute for Parenting Program Guide

What’s the difference between Affiliate Marketing and Brand Partnerships?

Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside

Codes and Conventions of Film Magazine Covers.pptx

Exploring The World Of Adult Ad Networks.pdf

What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...

Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf

Digital Marketing in 5G Era - Digital Transformation in 5G Age

ASO Process: What is App Store Optimization

McDonald's: A Journey Through Time (PPT)

Influencer Marketing Power point presentation

top marketing posters - Fresh Spar Technologies - Manojkumar C

5 Digital Marketing Tips | Devherds Software Solutions

The Impact of Digital Technologies

DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf

Understanding the Affiliate Marketing Channel; the short guide

Call Girls in Lajpat Nagar Delhi 💯Call Us 🔝8264348440🔝

2024's Top PPC Tactics: Triple Your Google Ads Local Leads

Getting users from pinterest to your small business website

1. Getting Users from Pinterest to your Small Business Website by Sharon Dawson @SharonADawson

2. Presentation on SlideShare •Copy of this presentation available at slideshare.net/SharonADawson

3. Agenda 1. Setting up boards for your target market 2. Reading Pinterest analytics 3. Analytics helps you plan future pins & boards 4. Real life examples

4. Pinterest Target Market •Ages 15-34 •70% Women •Majority $25-75k annual income •28% over $100k annual income

5. 1,680 times longer Half life (50% of clicks and views) •Twitter: 24 minutes •Facebook: 90 minutes •Pinterest: 3.5 months

6. Reasons for Using Pinterest/Facebook

7. Benefits of Pinterest •Infographics show in full •32% purchased item after saw on Pinterest •Images show high in image searches •70 million users a month

8. Beyond the Pin •Promoted Pins •Pin It button on your website

9. Businesses for Ideas •Freshfully •Dr. Josh Axe •Popcosmo •Primary Beginnings •RYOBI

10. Top Client Complaints about Pinterest •I don't know these people •The people who repinned aren't local •My direct competitor repinned me •I sell a service, I have no pictures

11. Pinterest Analytics (live)

12. Follow Me •Twitter: SharonADawson •Website: TheeDesign.com •Presentation: slideshare.net/SharonADawson

Getting users from pinterest to your small business website

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Viewers also liked

Viewers also liked (7)

Similar to Getting users from pinterest to your small business website

Similar to Getting users from pinterest to your small business website (20)

More from Sharon A. Dawson, DTM

More from Sharon A. Dawson, DTM (12)

Recently uploaded

Recently uploaded (20)

Getting users from pinterest to your small business website