Marketing Equals Members
Vice President Public Relations Training
District 37
Toastmaster Leadership Institute East
Presen...
TM’s Definition of VP PR Role
Protect and publicize the Toastmasters
brand.
Promote the club to local media.
Maintain a...
At the Club Meeting
Ask for contributions to the newsletter and
website
Promote events from other clubs, such as
T3 S3 i...
Flyers & Business Cards
Members can distribute at their
workplace, church, etc
Different themes: Want to Nail That
Inter...
The Toastmaster Magazine
Post articles (with permission) to your club
website or blog
Add label to front with your club ...
Press Releases
Club events - anniversaries, contests
New officers
Members earning levels (CC, ACB, DTM,
etc)
Examples:...
Club Newsletter
Help fill in the gaps that you don't have
time for at meetings
Bios of new members, new officers
Recogn...
Club Website
FreeToastHost.org 2.0
Customize for your club
Pictures of members & meetings
Three clubs in same city – w...
9
10
11
Facebook & Twitter
Be sure to setup as a FB Page, not a
Person
Setup with a generic email address for
club
Populate wit...
Facebook Example
13
Meetup
Share costs with nearby clubs (if not
same day/time)
Ask your members to signup and RSVP
for meetings
Keep up to...
LinkedIn Group
Networking opportunities
Share knowledge to gain new members
Members add Toastmaster club to their
profi...
Other Ways to get the Word Out
Hold a Speechcraft
Hold a Youth Leadership Program
16
Public Relations Committee
Delegate – Extravagant titles
Newsletter Editor
Webmaster
Check PR email address & do updat...
Google Your Club
Facebook, Twitter, Meetup shows up?
Older websites out there with your Club's
name & old data?
Is your...
19
First video is from a
talking bird; from 2011
Last updated 2011
Old, no current listings
on there
Toastmasters Intn’l resources
Visual Branding page
www.toastmasters.org/vbp
 PR Corner
www.toastmasters.org/Members/PRCo...
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Toastmasters Vice President Public Relations training by Sharon A. Dawson

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  • Sharon, this is a great presentation. Thank you for posting and sharing!!! Good luck on your Toastmasters journey.
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Toastmasters Vice President Public Relations training by Sharon A. Dawson

  1. 1. Marketing Equals Members Vice President Public Relations Training District 37 Toastmaster Leadership Institute East Presented by: Sharon Dawson Date: June 29, 2013 1
  2. 2. TM’s Definition of VP PR Role Protect and publicize the Toastmasters brand. Promote the club to local media. Maintain a club website. Join a Toastmasters-moderated social networking website. Produce and distribute a club newsletter 2
  3. 3. At the Club Meeting Ask for contributions to the newsletter and website Promote events from other clubs, such as T3 S3 in August Promote TLIs, District Conferences 3
  4. 4. Flyers & Business Cards Members can distribute at their workplace, church, etc Different themes: Want to Nail That Interview? Fear of Public Speaking? Elevator Speech Pick Target Audience Neighborhood Welcome Kits 4
  5. 5. The Toastmaster Magazine Post articles (with permission) to your club website or blog Add label to front with your club website, Facebook, Meetup links Leave at doctor's offices, coffee shops, gyms, break rooms at work 5
  6. 6. Press Releases Club events - anniversaries, contests New officers Members earning levels (CC, ACB, DTM, etc) Examples: http://www.toastmasters.org/PRresources 6
  7. 7. Club Newsletter Help fill in the gaps that you don't have time for at meetings Bios of new members, new officers Recognize non-Toastmaster achievements (new baby, promotion, etc.) Distinguished Club Program progress 7
  8. 8. Club Website FreeToastHost.org 2.0 Customize for your club Pictures of members & meetings Three clubs in same city – which would you attend? 8
  9. 9. 9
  10. 10. 10
  11. 11. 11
  12. 12. Facebook & Twitter Be sure to setup as a FB Page, not a Person Setup with a generic email address for club Populate with Testimonials from club members Advertise themes for the meetings 12
  13. 13. Facebook Example 13
  14. 14. Meetup Share costs with nearby clubs (if not same day/time) Ask your members to signup and RSVP for meetings Keep up to date Strong, positive message 14
  15. 15. LinkedIn Group Networking opportunities Share knowledge to gain new members Members add Toastmaster club to their profile page
  16. 16. Other Ways to get the Word Out Hold a Speechcraft Hold a Youth Leadership Program 16
  17. 17. Public Relations Committee Delegate – Extravagant titles Newsletter Editor Webmaster Check PR email address & do updates when you're on vacation 17
  18. 18. Google Your Club Facebook, Twitter, Meetup shows up? Older websites out there with your Club's name & old data? Is your club listing on www.toastmasters.org accurate? 18
  19. 19. 19 First video is from a talking bird; from 2011 Last updated 2011 Old, no current listings on there
  20. 20. Toastmasters Intn’l resources Visual Branding page www.toastmasters.org/vbp  PR Corner www.toastmasters.org/Members/PRCorner.aspx Website usage guidelines www.toastmasters.org/Web_Use 20

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