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Web marketing

insight into measuring interests on website using google analytics, seo optimisation, blogging, social media platforms & demographics,

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Web marketing

  1. 1. WEB MARKETING 1designure limited
  2. 2. • website • SEO • blogging • social media • email campaigns CONTENT 2designure limited
  3. 3. WEBSITE 3designure limited • have a clear goal for website; signups, feedback or sales • consider links to website & landing page relevance • have clear call to action on each landing page • scent trail sequence, logical links to pages • integrating measuring tools; essential
  4. 4. ANALYTICS 4designure limited • google analytics helps measure how customers use website • measuring interest is vital to understanding our market • goals can be; number of views, clicks, actions, esales • most effective for measuring customer interest • ideal to measure and monitor conversions
  5. 5. • SEO search engine optimisation; creates paths to website • algorithms are improving; focus - quality of content • links to other websites improves SEO ratings • identify graphics/images with metadata • SEO ignores copy & pasting text SEO 5designure limited
  6. 6. 6designure limited • websites with 51+ blogs; experience 77% more leads/mth • blogs are essential in developing links to other websites • monitor relevant bloggers followed by focus market • quality content attract links from other bloggers • build relationships with influential bloggers BLOGGING ?
  7. 7. designure limited 7 • excellent communication medium, 2 way interaction • keywords use is essential for search algorithms • most effective; understand our customers • value proposition; focus on benefits • modify theme to suit platform SOCIAL MEDIA
  8. 8. FACEBOOK 8designure limited 18-24 25-34 35-44 45-54 55-64 75+women men • use; to stay in touch with friends & family • add friends, like pages & join groups • discourages links to other sites • good demographics focus
  9. 9. INSTAGRAM 9designure limited 18-24 25-34 35-44 45-54 55-64 75+women men • sharing picts or video • good for brand awareness • quickest way to build a following • find topics, and follow using #hashtags
  10. 10. SNAPCHAT 10designure limited 18-24 25-34 35-44 45-54 55-64women men • take a photo or video, with a caption/doodle • communicate with friend or the world • view up to 10 sec, then disappears • ephemeral nature; memorable
  11. 11. TWITTER 11designure limited 18-24 25-34 35-44 45-54 55-64 75+women men • connecting and networking; with similar interests • 40% use to complain about product/service • 80% expects a response within - 48hrs • post visible for an average - 5mins
  12. 12. PINTEREST 12designure limited 18-24 25-34 35-44 45-54 55-64 75+women men • preferred choice for searching household items • demographics predominantly women/men • pinterest encourages links to websites • buy button added, new in the US
  13. 13. 13 YOUTUBE designure limited 0-24 25-34 35-44 45-54 55-64 75+women men • kids usually search first on youtube • youtube channels are popular with kids • expectancy of video length is typically 89sec • popular vloggers may influence family purchasing
  14. 14. LINKEDIN 14designure limited 18-24 25-34 35-44 45-54 55-64 75+ • ideal for sharing Business related content • company pages; employees find you • use keywords in profiles / posts • good for finding expertise women men
  15. 15. EMAIL CAMPAIGNS designure limited 15 • have a very clear call to action with each campaign • segment contact list for focused campaigns • provide quality & relevant content • average viewing is 51 sec • permission is key

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  • rehanaparbin

    Mar. 9, 2017

insight into measuring interests on website using google analytics, seo optimisation, blogging, social media platforms & demographics,

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