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Online Branding-Elements of a Successful Brand

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Six Degrees
Six Degrees

Information about what goes into a successful brand strategy, naming conventions for your brand, and how to bring the brand to life online. To learn more, visit www.six-degrees.com/brand-strategy

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Interview brand owners to assess brand perceptions, aspirations, strengths, weaknesses, barriers, etc and determine internal alignment Review existing/commission new customer insight research to determine needs/wants, brand perceptions, purchase behaviors, etc Understand market drivers & dynamics, examine trends that may impact brand Audit communications and performance of competitors
Develop the brand platform E X T E R N A L I N T E R N A L
Determine the perceptions to create around the brand that support the brand promise
Make sure strategy meets at least these three criteria
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[object Object],[object Object],[object Object],The internet provides some new methods for brand building:
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Online Branding-Elements of a Successful Brand

  • 1.
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  • 7. Interview brand owners to assess brand perceptions, aspirations, strengths, weaknesses, barriers, etc and determine internal alignment Review existing/commission new customer insight research to determine needs/wants, brand perceptions, purchase behaviors, etc Understand market drivers & dynamics, examine trends that may impact brand Audit communications and performance of competitors
  • 8. Develop the brand platform E X T E R N A L I N T E R N A L
  • 9. Determine the perceptions to create around the brand that support the brand promise
  • 10. Make sure strategy meets at least these three criteria
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