2. WHY HAVE A STRATEGIC PYRAMID
Focus all departments on most important countries and
activities
Have a template which strategy and sales, and product
management and R&D agree on
Do hard work up front and review each year (fight the
war and stop the monthly battles)
Line up strategic objective with the position of your main
competitors
Allows for proper HR emphasis, rewards and incentives
Saves $ and time
3. MOST EXPENSIVE CITIES
The Cost of Doing Business
***Least Expensive International Locations***Most Expensive International Locations
Location
Caracas
Geneva
Stockholm
Stavanger
Hong Kong
Zurich
London
Paris
Oslo
Riyadh
Per Diem Total
$611
$547
$528
$524
$523
$509
$508
$502
$497
$495
Location
Mexico City
San Jose
New Delhi
San Salvador
Tianjin
Mumbai
Johannesburg
Bangalore
Guatemala City
Cape Town
Per Diem Total
$252
$250
$245
$242
$242
$229
$213
$210
$209
$195
5. ASIA PACIFIC REGION
Indonesia
Korea
Australia
Japan
Brunei
Hong Kong
India
Malaysia
PRC
New Zealand
Sri Lanka
Singapore
Thailand
Taiwan
Philippines
7. EMEA REGION
Russia
France
Sweden
Germany
Italy
Belgium
Netherlands
Slovak Republic
Egypt
Spain
Poland
Saudi Arabia
Czech. Republic
Hungary
Romania
South Africa
8. General Characteristics
Top Priority- “Growth & Hold”
Large Addressable Market ($500M)
Largest Revenue Opportunity (>$150M)
Highest Priority Markets
Balance
Large Addressable Market ($300M)
Largest Revenue Opportunity (>$70M)
High Priority Markets
Income
Profitability is Key
Addressable Market Potentially
Smaller Revenue Opportunity ($40M)
Opportunistic
Relatively Small Addressable Market
Smaller Revenue Opportunity ($1-40M)
Low priority markets due to size of opportunity or
risk
STRATEGIC MARKET SEGMENTATION
“Establish”
India, Japan, PRC
“Hold/Growth”
Taiwan
“Establish”
Indonesia, Malaysia,
Philippines, Thailand
“Hold/Growth” Korea
Australia, Brunei, Sri Lanka
Hong Kong, New Zealand, Singapore
9. STRATEGIC MARKET SEGMENTATION
“Establish”
France, Germany
“Hold/Growth”
Saudi Arabia,
Netherlands, Poland
“Establish”
South Africa, Spain, Italy
“Hold/Growth”
Russia, Egypt
Romania, Hungary, Slovak Republic
Sweden, Czech Republic, Belgium