1. Open Innovation in the UK
Senzations’15 Summer School
Belgrade, September 2nd
Michele Nati
Privacy and Trust Technical Leader
@digitalcatapult, @michelenati

2. Outline
• Catapults
• Mission
• Digital Catapult
• Open Innovation
• Digital Catapult platforms and initiatives
• Ways to engage
• Trust Framework Initiative
• European Initiatives

3. Catapults structure and mission
• Catapults are not-for-profit
• Government-initiated start-ups (for five years)
• Collaborative Research and Development funding (now and in the future)
• Commercial stream (now and in the future)
• Mission
• Connect business and research
• Providing collaboration and working spaces
• Helping in identifying problems and solutions, commercialize academic research
• Turning commercial ideas into reality
• Providing technical, legal and commercial in-house expertise
• Attracting inward investment
• Support access to global market
• Engage with SMEs and Scale-ups* business
• How?
• Understand and define the Catapult core business
3
* 20% of year growth in turnover (or headcount) in the last 3 years

4. The journey so far…
• 9 Catapults
• Cell Therapy
• Digital
• Energy Systems
• Future Cities
• High Value Manufacturing
• Offshore Renewable Energy
• Precision Medicine
• Satellite Applications
• Transport Systems
• Get in touch
• https://www.catapult.org.uk/contact-us
4

5. The Digital Catapult

6. A national centre to rapidly
advance the UK’s best
digital ideas
Completely
neutral
Not for profit,
private limited
company
Who are we?

7. Some of our partners and supporters

8. We are NOT a funder, incubator
or accelerator!
Our aim is to work with these
organisations, not duplicate
To unlock proprietary data in
faster, better and more trusted ways
Our Mission

9. Our focus is on the Data Value Chain
How We Do This

10. Data From
Internet of
Things devices
Personal Data
Data with
ownership
rights
Closed
Organizational
Data
Where “our” data come from? 10

11. Pit Stops
Hands-on help with specific issues around growth and scaling from
our network of high-calibre experts
Intense experience over two days
10-30 growing companies, deep technical experts, academics and
students, larger corporates
Co-creation workshop
Bring together relevant stakeholders to identify
problems, better scope them, design solutions

12. Digital Catapult –
Platform PortfolioOpen Innovation
12

13. What Open Innovation is?
• Advance internal technology by
• Using internal and external ideas, paths to market
• Sharing risk and reward
• Buying external invention
• Licensing inventions not being used
• Advantages
• Reduced cost of R&D
• Potential improvement in development
• Early-stage incorporation of customers
• Disadvantages
• Potential to lose competiveness by revealing intellectual property
• Increased complexity in controlling innovation
13

14. Models for Open Innovation
• Product platforming
• Developing and introducing a partially completed product
• Call for contributors to extend the platform and its value (SDK, APIs)
• Collaborative product design and development
• Incorporates contributors into the development cycle (e.g., co-creation workshop)
• Controlling and maintaining the product development
• Customer immersion
• Advance product presentation to customers
• Collection of customer inputs and their involvement in the design process
• Ideas competitions
• Access innovative ideas and understand customers and contributors needs
• Rewards to encourage competiveness among contributors (e.g., hackathon)
• Innovation networks
• Leverage networks of experts to develop solutions to identified problems
14

15. Open Innovation at Digital Catapult
• Product development
• Minimum Viable Product (MVP): product with the highest ROI
• Minimum set of features to allow platform deployment
• Feedback from early adopters, to avoid build products customers do not want
• Platforms and their aim
• Develop new ideas (Copyright Hub)
• Develop new business (Data Catalyser)
• Seek new ideas (Environmental Data Exchange, Nwave IoT radio testbed)
• Ways to engage
• Open calls (EuroCPS, Trusted Data Cloud)
• Networks growing (Personal Data and Trust Network)
• Initiatives launch (Trust Framework Initiative)
15

16. Copyright Hub
Copyright Hub
http://www.copyrightdoneright.org
16

17. Copyright Hub – Managing access to creative contents 17

18. Copyright
Hub
-­‐
Overview
An industry forum and technology platform providing services to enable
digital data exchange, connecting users to rights owners and reducing
licensing friction
• Reducing licensing barriers & opening up new markets whilst not interfering with existing business
models
• Automating low value / high volume transactions - promoting digital data use & greater creator
control
• Not for profit – specifically designed to create new ecosystems and business models
• Open internet-focused and built on open source technologies
• Culture, language and licensing regime agnostic – adaptable to specific needs whilst remaining
interoperable
• Business model / payment mechanism agnostic – will interface with whatever model and services
the rights owner uses
• Licence-type agnostic – determined by the rights owner, not the Hub
18

19. Copyright
Hub
-­‐
Tech
• Enabling the identification of data wherever it is found
• Enabling the query of existing and new repositories of rights
information using a common rights format based on the work
of the Linked Content Coalition
• Provision of an index of identifiers, resolvable to existing
identifiers
• Provision of repository services, linked to existing rights owner
databases
• Provision of identifiers to identify transactions that have taken
place on content.
19

20. Q2 2015
• Images licencing
• External
identifiers
• Ontology
structure
• Developer Portal
Q3-4 2015
• Text and Music
licencing
• Transformation
Engine
• Transformation
mappings
Q1 2016
• Rich license
queries
• Release to open
source
community
Copyright
Hub
–
Feature
Road
Map
• Copyright Hub still in core development stage but moving quickly to live release of use cases and
market -facing functionality
• We are very open to new partners keen to explore the Hub and the value to their business
• Q2 2015 sees first live use case released focused on images with other content types including music
to be released throughout the year.
• Q1 2016 target to open source the Copyright Hub code using industry standard SW licensing models
20

21. Copyright Hub – Demo
• Search for “copyrightclickhub” images on Google search
• Pick an image and follow the link
• Explore the available license and acquire the content (by selecting the CH icon)
• HINT: the 3rd (ugly) one is for free; the cool ones you need to pay (don’t do it now J)
• Want a better user experience?
• Try the same using Chrome browser and the Copyright Hub plug in
• Now you can do the same using the “right button click”
• How this can be embedded in your website
• Java Script libraries are available to annotate and link your images to the CH
• http://www.i-publishingconsultants.com
21

22. Copyright Hub for Developers
• Developer.copyrighthub.org
• Available APIs
• Account Service:
• To register as a new organization and to register new services and users
• Onboarding Service:
• To upload rights data about copyright works in CSV or JSON format
• Query Service:
• To query for license and right controller for copyright work
22

23. Copyright Hub and IoT
• The problem
• The amount of content/data generated from devices is growing rapidly however:
• No consistent way exists of identifying the producer of the content/data
• No simple way exists for the producer of content/data to assert their ownership rights
• Validating the provenance of any content/data can be very hard
• The solution:
• A HW originated Globally Unique Identifier embedded securely into the asset at the point of
creation which will travel with the asset:
• Using a simple library included in the chip (e.g., ARM silicon)
• Identifiers that are created are compatible with the Copyright Hub’s Rights Ecosystem
23

24. End-points can interrogate the
Copyright Hub, in order to
discover the rights associated
with the asset
• A Global Unique Identifier* is
attached
• A link is made to a repository where
the Digital Rights can be processed
• Repository and rights can be
managed by the user
• The asset may or may not be
Digitally watermarked, this could be
embedded
• The identifier will
ideally travel with
the asset, but if
stripped,
processes such
as finger-printing
and recognition
can be used to
recognise it
2 3
Other
Copyrigh
t Hub
services
1
*NB the ‘identifier' is not a cryptographic entity
How
it
could
work
Example 1. – Creative Content
24

25. 2
How
it
could
work
Example 2. – Control of shared personal data generated by IoT
devices
• As personal data is shared around the IoT
ecosystem identifiers travel with the data
that allow;
– Control of all or some aspects of the
content
– Who is allowed to view that data
– What it is allowed to be used for
– How long the data is valid for, or allowed
to be kept
– Auditability of the acquisition path
?
25

26. Data Catalyser
http://datacatalyser.org.uk

27. Why Closed Data?
80%
Closed data has huge potential value
The challenge is how to unlock it
of data is closed corporate or
personal data

28. The challenge
• All organisations create huge volumes of data as part of their operations
• Primary value well understood: secondary or tertiary value usually not known
or realised
• Privacy & other commercial concerns mean data is rarely shared
• Huge amount of potential value untapped
• A lack of trust in platforms to securely mix data
• Limited neutral parties to facilitate engagement
• Trouble finding the right talent in the industry to generate innovative insight

29. The Data Catalyser is a suite of services enabling organisations to create value from
mixing closed datasets
Includes the provision of expertise & a secure cloud-based system
Allows trusted innovators access & to create the insights
Includes:
• Hadoop cluster
• Analytics services
• ETL services (extract, transform & load)
• Audit & monitoring
• Credential & rights management
• Boundary security
• Access security
Our Solution: The Data Catalyser

30. Secure platform
• Certificate based security
• Fully audited and monitored
• Business Impact Level 3 equivalent
Features of the Data Catalyser
State-of-the-art analytics
• Big Data platform
• SQL R Server
Legal framework & best practices
• Complete contract set
• Industry wide best practices
• Intellectual Property sharing contract templates
Proven delivery capability
• Active Project Management
• Access to world class data scientists

31. Data Catalyser: The Architecture 31

32. Convene Data Providers
Data Catalyser: The Approach
1
11
32

33. Convene Data Providers
Provide project framework
Data Catalyser: The Approach
2
1
2
33

34. Convene Data Providers
Provide project framework
Data Catalyser: The Approach
2
1
Security is made available through a
set of specific controls
331
34

35. Convene Data Providers
Provide project framework
Data Catalyser: The Approach
2
1
Security is made available through a
set of specific controls
A set of legal contracts defines the
rules for all participants of the platform
3
4
1
4
35

36. Convene Data Providers
Provide project framework
Data Catalyser: The Approach
2
1
Security is made available through a
set of specific controls
A set of legal contracts defines the
rules for all participants of the platform
3
4
Access to best of breed Insight
Producers through a selection process
1 55
36

37. Convene Data Providers
Provide project framework
Data Catalyser: The Approach
2
1
Security is made available through a
set of specific controls
A set of legal contracts defines the
rules for all participants of the platform
3
4
Access to best of breed Insight
Producers through a selection process
Overall, a data science solution built on
enterprise grade tech
6
1 5
37

38. Externally
Hosted
Catapult Hub
Consulting Services (i.e. Data Cleansing)Advanced Offering
Consulting Services
Basic Offering
Collaboration approach
Legal & Risk Management (LRM)
IP, Compliance, Security
Platform
TDH / Titan
Market
Data Providers, Scientists, and Innovators Data Innovators
(SMEs)
Data Providers
(Corporates and Gov.)
Data Scientists
(SMEs and Scientists)
LRM
External
Hub
LRM for
No Hub
LRM on
DC Hub
Catapult
Hosted Data
Catalyser
3rd Party
Deployment
Personal
Data
LRM with
Data
License
Offering Structure – Phase 1
31 2
Gateway
Evolution
with PS
Out of Scope
Personal Data
Strong
room
38

39. Copyright Hub
Environmental Data Exchange (EDEx)
https://www.environmentaldataexchange.org.uk
39

40. A new platform to make environmental data accessible and available.
Our vision is to unlock innovation, empower new business and technological approaches
Addressing environmental issues and opportunities
Discover
Search, Discovery and Use
Unlocking the innovation needed to tackle
environmental challenges and opportunities
Discover
A platform to help the search, discovery and use of
environmental data, unlocking the innovation needed to
tackle environmental challenges and opportunities.
Use
Access to and use of key environmental data
Across flood risks, climate change and air pollution
and many more
Use
The platform enables access to and use of key
environmental data across flood risks, climate change
and air pollution and many more.
Collaborate
A community based on collaboration and like-
minded individuals
Forum approach with the ability to comment, vote
and share dataand share data.
Share
The platform enables users to share, ideas and
approaches around data use, as well as enabling the
input and sharing of their own open source data.
Share
Enables Users to share, ideas and approaches
around data use
Input and sharing of their own open source data
The Environment Data Exchange

41. Data Providers
Star rating and comments – Usability, usefulness, current, comments etc.
Developers
Community
Open Data Closed DataMeta Data
Signposting
CKAN Platform
The Platform

42. The Datasets
• Over 500 datasets posted so far
• Open datasets: direct download, or accessible through APIs
• Closed datasets: required negotiation with the owner (info are provided by EDx)
• Datasets metadata (to be provided on registration)
• Search term
• Map based
• Data type
• License type
• Data publisher
• Data owner
• Rating level
• Number of uses
• Examples (available as CSV):
• London air pollution: The dataset shows which Index level each reading falls in, and contains charts showing pollutant levels
by time of day per month
• Historical monthly data for meteorological stations: Monthly Historical information for 37 UK Meteorological Stations. Most go
back to the early 1900s, but some go back as far as 1853
• Bristol river water quality: River quality monitoring data (chemical, physical and bacteriological parameters tested) from 1994

43. Place Diggers – Dig Before you decide – an app that would allow buyers to review their area before
buying focusing on air quality, quality of green space and land contamination.
Eco League – Focusing on business being wasteful (£23 billion could be saved by UK businesses in one
year” Defra – but there is little transparency around waste. They developed a solution that would create a
league table celebrating the best and shaming the worst companies regarding company waste.
Gaming for Environmental Awareness – New Castle University – using the data from the platform they
developed a game that would take from surrounding locations and making people aware of environmental
data and concerns in the areas.
Insight DX – was focused on making it easier to find relevant environmental data and integrating an API
to allow people to integrate and use data on a daily basis.
Open for business - A multi-sided platform that brings together open data, industry data and proprietary
firm level data to help firms become more environmentally and socially sustainable:
Smog Dodgers - Air pollution causes 29,000 premature deaths every year in the UK – but individuals
aren’t able to easily measure their personal exposure to pollution – Polly the app they developed using the
Environmental Data Exchange Data – alerts and measures the pollution in the area.
Bees Knees – Bee population is in serious decline 26% of the bee population remains under threat –
developed an app using the data exchange that allows people to realise how they can help and support
bees as well as understand more about the bee population.
43
Few useful ideas

44. Copyright Hub
Nwave IoT radio testbed
44

45. The Internet of Things: Our asset
• Can connect 1M of sensing devices
• Up to 10 Km range
• For over 10 Years on a single battery
• With 2 GBP devices

46. Weightless Standards
• Two standards
• Weightless W: use available White Space frequencies, central database is interrogated to know
available frequencies
• Weightless N: use sub-Giga ISM Bands, Ultra Narrow Band
• Communication
• Star topology
• 1000 devices connected to the same base station
• Frequency hopping to avoid interference
• Channel is divided in sub-channel
• Very small packet
• Fixed channel time occupancy
46

47. Nwave solution 47

48. The Internet of Things: The “Collaborative” Approach
Maximize the outcome, support the efforts
Council savings wrt to involved citizens
Other Councils can be involved, we will
deploy and provide Base Stations in other
Catapult Centers – Brighton, Sunderland,
Bradford, more..
Smart Parking
Pollution
Reduction
Parking
Environment
Social caring
Assets
Demonstrate and
replicate
Co-creation workshop with
Camden council representatives
48
We present the
technology:
What we can sense,
where, how
We ask what will
they do and why
with the
information

49. User Experience Design
Personas: fictional characters to represent similar user types
User Stories: what a user does or needs
User Journeys: the experiences a person has when utilizing/
interacting with something
1
2
3

50. User Experience Design / Personas
Manager of Boilers Technician of Boilers
Site Manager / Security Owner of Boilers
+
+

51. User Experience Design / User Stories
Receive intrusion alerts
Carbon monoxide levels
Compare stats
Check stats
Effortless communication
Problem notifications
Location & Directions
Boiler information
Solution reports
1
2
4
6
7
3
5
8
9
Progress reports
Regular Updates
Instant identification
Remote control
Record tracking
Personalised Reports
10
11

52. User Experience Design / User Journeys
TODAY
Text & Call
TOMORROW
Email & Web
FUTURE
Smart Apps

53. Prototypes
Automated Text Message
Automated Phone Call
Newsletter & Website Infographic
Simple Mobile App
Smart Mobile App
1
2
3
4
5

54. Automated Text Message

55. Automated Text Message
Manager receives a text
message on their phone
about the intrusion
Manager opens the text
message to read it in full and to
take an action
Manager is on the phone with
the technician…

56. Automated Phone Call

57. Automated
voice says:
“Intruder alarm in the Boiler Room
185 has been set off; press:
To listen to the options again press
#”
Automated Phone Call
Manager receives an automated
phone call
Manager decides to call the
technician
Manager is on the phone with the
technician…
Automated voice presents 3
options
1 to call the police,
2 to call the technician, or
3 to call the owner

58. Newsletter & Website
Infographic

59. Camden Boilers / Newsletter & Website Infographic
Email shows a summary of all statistics for that month Ability to scroll down and interact with map
INBOX WEBSITE

60. Simple Mobile App

61. Camden Boilers / Simple Mobile App
Manager receives a text message… Given the option of which
technician they want to alert
Confirmation screen that technician
has been alerted.
Given the option to alert
technician or send a text message

62. Smart Mobile App

63. Camden Boilers / Smart Mobile App
Overview MapCalendar

64. How to Engage?
Open Innovation in UK and Europe
@DigiCatapult

65. Personal Data and Trust Network
http://www.digitalcatapultcentre.org.uk/personal-data-and-trust-network/

66. PDTN: The Rationale
• The next growth of the Internet is likely to rely on the successful
generation and management of personal data. High levels of trust and
confidence in these data are a pre-requisite for successful new
services, which have both huge economic and social potential
• The Personal Data and Trust Network, building on world-class
research and business insight, will help organisations to develop the
next-generation of personal data management, giving the UK clear
advantages for consumers and citizens

67. PDTN: The Community
PDTN
SMEs
CorporatesUniversities
67

68. PDTN: The Benefits
• Corporate benefits:
• Access to potential innovation partners
• Supports corporate open innovation programmes
• Gain insight to evolving market trends, capabilities and opportunities
• Visibility of academic research & innovation
• SME benefits
• Opportunity to meet and work with potential customers
• Opportunities to meet other innovation partners to further differentiate your product
• Visibility of and contribution to, cutting edge thinking
• Identification of commercially important problems
• Academic benefits
• Problem definition of commercially important problems
• Build research roadmap
• Partners to commercialise capabilities
68

69. PDTN: The Structure
• Over 500 members so far
• 9 core groups
• Oxford Area
• Health and Social Care
• Design
• Legal and Regulation
• Social Innovation
• Digital ID
• Corporate Transformation
• PIM
• Economics
• We raise questions, trigger discussions, organize round-table, make
impact
69

70. Trust Framework Initiative

71. Personal Data sharing: The Opportunities 71
• Data are currently silo’d – Generated and exploited vertically
• More horizontal opportunities are possible
For example:
• Mobile phone data to alert social
care if patient is unexpectedly idle
• Shopping data maybe used to
inform healthcare advice
• Band data to inform of retail
offers e.g. “bought broadband 12
months ago… so”

72. Personal Data sharing: The Barriers
Building Trust: Need to empower the customer:
Ethics: Recognize & respect the consumer’s
whishes
Control: Give tools/dashboards to enable real control
Compliance: Verify orgs are sticking to rules
Communication: Kitemark to show whose in the
ethical sharing club
Remove Friction: Need to solve three sources of friction:
Technical: How to define and physically
transfer the data
Legal: How to establish the users identity and assert
permission within each silo’d system
Commercial: How to agree the price of access/
transfer

73. TFI: The “Collaborative” Approach 73
Trust Framework
development (phase 1):
(Align to existing models
and base development)
Customer stream
BSI process
User experience stream
Commercial stream
Legal stream
Technical stream
UseCase1:
Social&Health
UseCase2:
Marketing
UseCase3:
PortableKYC
UseCase4:
Valuewith
policy
The steps:
• Identify work stream
leaders
• I d e n t i f y i n v o l v e d
stakeholders
• Build the network and
co-create the solution

74. The Attributes Exchange Network 74
Scheme Operator
Customers digital
broker
The relying partyThe Attribute provider
The Scheme Certification

75. EuroCPS

76. About EuroCPS platforms
Access to leading edge technology platforms

77. About EuroCPS centers
Support from design centers, competence & cascade funding partners

78. Industrial experiments
Funding through open calls is available to support industrial experiments
§ 3 open calls
§ May & October 2015
§ April 2016
§ 3 experiment types
§ Software intensive, system integration & hardware components
§ Up to 18 months duration
§ 3rd party funding
§ 50k€ - 150k€ in total per party

79. Digital Catapult in EuroCPS
Governance & Network management (3pm)
GA, MT & WP meetings attenance, travel, cascade funding management, finance support, contractual documents and contribution to the production of periodical reports
§ Project strategy
§ Project day-to-day management
Industrial experiments coaching (12pm)
§ SW Intensive projects
§ System integration projects
§ CPS with innovative components projects
Networking selection (5pm)
§ Networking and industrial experiments selection management
§ CPS specifications & Industrial experiments monitoring and support
Platform enablement (8pm)
§ Working methodology with third parties
§ CPS platforms
§ Component platforms
Dissemination and exploitation (9pm)
§ Internet-based dissemination
§ Dissemination and promotion
§ Project reporting
§ Cascade funding
§ Exploitation
§ Interaction with other Smart Anything Everywhere projects
§ Facilitate exchange between 3rd parties and the project beneficiaries
Competency center, networking partner & cascade funding partner
WP1WP2WP3WP4WP5

80. EuroCPS in numbers 80
Measures of success KPIs
Project completion 3 years
EuroCPS budget 8,186,835€
EuroCPS cascade funding budget 2,176,154€
DigiCat budget 385k€
DigiCat cascade funding budget 165k€
EuroCPS awareness amongst 3rd parties 800 SMEs
Industrial experiment proposals 80 proposals
Selected proposals 30 - 40 proposals
Successful proposals 8 proposals
Funding per 3rd party 50k€ - 150k€

81. EuroCPS update
TODAY
Next Steps
Quarterly
deliverables
2018
Winners
announcement
Jul 2015
Smart Everything
Everywhere event
Mar 2015
SME call
Apr 2015
Application
evaluation
Jun 2015
SME call
communication
campaign
May 2015
Kickoff
meeting
Feb 2015
• Engagement of technical
expert
• SA signed by SME
• T0 in September
• Planning of 2nd call promotion
• IoT Pitstop - Brighton
ü Smart Anything
Everywhere event
landing page
ü Smart Anything
Everywhere event coms
ü Smart Anything
Everywhere event
participation
ü EuroCPS website
content and review
ü SME call draft
ü EuroCPS 1st press
release
ü SME call publication
ü SME call process &
forms (application &
evaluation)
ü IoT Pitstop coms
campaign
ü IoT Pitstop – SME
brokerage event
ü SME call
announcement
ü Social Media
campaign
ü DigiCat landing
page for SME call
ü EuroCPS 1st press
release on DigiCat
website
ü SME call promoted
to IoT mailing list
ü SME call
applications
evaluation
committee
ü Draft SA for SMEs
ü Social Media
campaign
ü DigiCat news letter
promotion of the
call
ü SME coaching
through the
application process
ü DigiCat landing
page for EuroCPS
ü External expert
committee selection
ü SA for SMEs
ü FAQ on Euro CPS
web site
ü Internal
evaluation
committee review
ü Winners on
DigiCat landing
page for
EuroCPS

82. DigiCat contribution in numbers
§ IoT pitstop networking event: 25 participants
§ Newsletter: 2,956 reach (28 clicks)
§ IoT mailing list: 112 reach (31 clicks)
§ Tweets: 4,070 reach (32 clicks)
§ Facebook: 35 reach (0 clicks)
§ LinkedIn: 1,882 reach (10 clicks)
§ Coffee mornings & 1-2-1 engagements

83. DigiCat impact - 1st SME Open Call
0
1
2
3
4
5
6
7
8
9
10
0
1
2
3
4
5
6
7
DigiCat: 30% of all applications UK SMEs: 21% of all applications
Number of applications
Design Centers SME Country
Number of applications

84. 0
2
4
6
8
10
12
Platform Distribution - 1st SME Open Call
Platforms
Number of applications

85. EuroCPS CF budget per beneficiary
Beneficiary Total Nr of IEs Total Budget 1st call Nr of IEs 1st call Budget
CEA 8 340,000€ 2 145,900€
AVL 4 218,750€ 1 103,837€
Thales 4 241,500€ 1 78,500€
LTU 3 165,000€ 0 0€
BME 4 219,730€ 2 136,500€
Unibo 4 221,200€ 1 63,875
FhG 3 165,000€ 1 73,850€
DigiCat 3 165,000€ 1 85,000€
HTNL 4 219,975€ 0 0€
FinePower 4 220,000€ 0 0€

86.