HANDELkompetent is a research project, funded by the German Federal Ministry of Education and Research (BMBF). The developed concepts, tools and contents are the foundation for learners in retail for situation aware and work process integrated learning. As a first step towards the situation awareness, appropriate learning contents are selected, depending on the learner’s current knowledge level. To adjust the learning pathway furthermore, the HANDELkompetent app is context aware. I.e. different aspects like timeframe, noise or location are considered in the selection of learnable contents. At any time, the learner can focus on those contents that are appropriate for him, the current environment and his knowledge level.