Link building is still one of the most important ranking factors for search engine optimization. But, many marketers and SEO professionals are unsure about proper strategies, or scalability, for building quality links. This webinar can help. Unlock your link building potential with a proven method from Kevin Rowe, CEO at PureLinq. During this educational webinar, you’ll learn how to: Set up a link building program that generated over 600 links in one month. Produce a 90% response rate with your outreach. Maximize workflow efficiency. Link building is very time-consuming. Just securing 10-20 links a month can be mind-numbing. By aligning resources, Rowe was able to build a program that provided up to a 90% response rate on email outreach without using overseas VAs or email automation. In his presentation, you’ll get extensive details about how he built his workflow, resources, and timeline. He will also share how two specialists were able to carry out work that would normally require 10+ team members to accomplish. Can’t make the webinar live? Register now for this sponsored webinar, and we’ll send you the recorded version afterward.

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@purelinq | @_kevinrowe

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Kevin Rowe
1. Founder/CEO PureLinq
2. Two 7-figure SEO companies
3. SEO automation tech, link building, link
scheme/Quality Rater guidelines
4. Hyatt hotels, Bulletproof Coffee, Custom
Ink

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What am I talking about?
0 to 600
In
30 days

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1. Online Product Sales
2. Drive Leads
3. Build brand awareness
4. All of the above
Poll Questions
What are your business goals?

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Types of Links?

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What’s Normal?
*Open Rates: 15 - 29%
*CTR: 1.5 - 3.5%
*Source: Manually calculated based on mailchimp study:
https://mailchimp.com/resources/email-marketing-benchmarks/

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Elements of a Program
• Identify sites
• Vet for quality
List building
• Contact names
• Emails/phones
Find contact
• Target by niche/site
• Sequencing
Custom emails
• Info graphic
• Study
Content
• Email sites
• Phone calls
Outreach
• Emails
• Phone calls
Follow Ups
• Setup crawler
• Manual review
Verify

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Low Reply Rates
*Source: https://www.searchenginejournal.com/bloggers-outreach-no-
reply/217843/
Survey: 300 bloggers about why
they don’t reply

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The Traditional Approach
FTEs: 14 – 58 people to build 600
links with over 30K emails.
*Source: Manually calculatd

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How to Do It

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Thematic Reclamation
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Select the Right Approach
Unlinked Brand Mentions

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Key Elements
Links
Tech
Relationships
Processes

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90%
response rates
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Why Relationships
700
sites to reach 600
placements

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How Relationships

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How Relationships

17. Jan Nov
Oct
Feb Mar Apr May Jun Jul Aug Sep Dec
Build List
Maintain list
Building Relationships
Author/publis
her list (100-
500)
Value prop
Pitch
(Email/Call)
Outreach/pitc
h
Log
Author/publis
her list (100-
500)
Value prop
Pitch
(Email/Call)
Outreach/pitc
h
Log
Author/publis
her list (100-
500)
Value prop
Pitch
(Email/Call)
Outreach/pitc
h
Log
Identify value
specific
Build
report/content
Email
Social checkin
Identify value
specific
Build
report/content
Email
Social checkin
Identify value
specific
Build
report/content
Email
Social checkin

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Off-the-Shelf Technology: Store

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Process, Process, Process
Source: eosworldwide.com

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Process Mapping

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Process Mapping

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The Process
Identify
criteria
• Metrics
• Quality
Search index
for sites
• Filter
• Manually
review
Search Ahref
• UBMs
• Thematic
Pitch prep
• Paragraph +
link
• Angle
Outreach
• BuzzStream
list
• One-to-one
Reconcile
• ScrapeBox
• Moz.com

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The Process

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The Process

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The Process

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Pro Tip
Build a search engine