Learn about the challenges and wins that small and big businesses face when implementing the SEO process with a few examples and tips on what elements to consider before deciding on which SEO actions and tactics to do next. Nadia Mojahed is an SEO expert based in Geneva/Switzerland. In 2019 she founded a boutique agency, SEO Transformer, serving local & international businesses with SEO strategy, technical SEO, content marketing, backlink building & performance optimization. Feel free to reach out at nadia@seotransformer.com!

1. SEO Process
Challenges & Wins
@SeoTransformer
/NadiaSEOTransformer
Nadia Mojahed | SEO Transformer

2. Overview
@SeoTransformer
#brightonSEO
1. Approach To SEO Strategy
2. Technical SEO Priorities & Fixes
3. Managing The SEO Process
- Quality Assurance
- Organic Conversions
- Essential SEO Elements
4. SEO News, Tools & Updates
5. Key Takeaways

3. 1. Approach To
SEO Strategy
@SeoTransformer
#brightonSEO

4. SEO Strategy And Competition
Competition
Users
@SeoTransformer
#brightonSEO

5. User Based SEO:
0 Search Volumes
Storytelling
User’s Reviews/ FAQs
Suggested Searches
Online Communities
Internal Data Sources
Complementary Services
Trending Topics
@SeoTransformer
#brightonSEO
Competitor Based
SEO:
Search Volumes,
Features & Links

6. 2. Technical SEO Priorities And Fixes
Not only about good vs. bad
practices
@SeoTransformer
#brightonSEO

7. Technical SEO Audits That Move The Needle
Web Product Operations
Competition
Your Business Goals
+

8. Scores
Are Just The Start
@SeoTransformer
#brightonSEO

9. 3. Managing The SEO Process
@SeoTransformer
#brightonSEO
‘To succeed in SEO you need
to leap as a frog’

10. Quality Assurance
@SeoTransformer
#brightonSEO

11. Organic Conversions
Lead Handling Process A-Z ✓
@SeoTransformer
#brightonSEO

12. Essential SEO Elements Along The Way
?!?
@SeoTransformer
#brightonSEO

13. Overreacting to
SEO news &
updates
Wait & monitor
Stick to Google
Search Console
4. SEO News, Tools & Updates
X
✓
@SeoTransformer
#brightonSEO

14. 1. Plan your SEO strategy based on USERS
and not COMPETITORS
2. Align technical SEO audits with the business
3. Always take hold of site structure, essential
SEO elements and quality assurance
4. Wait and monitor the effects of SEO updates
on your site before taking an action
5. SEO process will always be complex, take
the lead and leap
5. Key Takeaways

15. Thank you
Nadia Mojahed
nadia@seotransformer.com