Sempo | El papel influencial del Search Marketing

Sempo | El papel influencial del Search Marketing - Presentation Transcript

search el papel influencial del search marketing en la era de la web social

search your head first a new mindset for contemporary marketers

ORGANIC SEO PAY-PER-CLICK ONLINE PR CONTEXTUAL LINK BUILDING RSS FEEDS MOBILE SEARCH BLOGGING BEHAVIORAL SEARCH INTEGRATION BID STRATEGY SHOPPING ENGINES VIDEO SEARCH WEB ANALYTICS SOCIAL SEARCH

search 2.0 2.3D 3.0 ?.x

online practices and technologies that users adopt to share content, feelings , opinions, experiences , and the same media social media “ ” wikipedia

change attitude (yes you can)

social search tagging sharing listing collaborating posting rating voting ranking uploading commenting bookmarking linking

people helping people finding stuff

user powered web

opportunity thread (and/or)

user fuelled branding

search breathe think plan

intelligence a new kind of marketing

listen referrals social networks key phrases word of mouth rating voting buzz blogs keywords competitors online reputation polls engagement

tools a new breed of marketing

brand monitoring social networks online PR blogs twitter collaborative tools buzz web analytics facebook linkedin RSS technorati digg influencers conversations engagement knowledge sharing ROC MAO SEO SEM viral wikis wordtracker adwords search

mindset a new style of marketing

p erseverance p roactivity p atience p assion

breathe

search

action

measure analyze optimize leverage engage understand viralize

change mindset

you can change

you can learn

you can search strategize integrate innovate

massimo burgio sempo board.global.europe global search interactive mediacamp roma linkedin facebook twitter slideshare www. sempo.org