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(Infographic) Why is social selling essentiel? by EnjoyDigitAll

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Social Selling uses social media to boost marketing and sales. Social sellers search for, select, listen to and interact potential prospects via social media. Social selling enables you to identify, speed up and/or grow your business.

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(Infographic) Why is social selling essentiel? by EnjoyDigitAll

  1. 1. IS SOCIAL SELLING ESSENTIAL? WHY by Social Selling uses social media to boost marketing and sales. Social sellers search for, select, listen to and interact potential prospects via social media. Social selling enables you to identify, speed up and/or grow your business. The buyer is king. They decide on content and support, the time and the place! Define the challenges, expectations and needs of your market Identify your targets, prospects and customers Observe them! Give before you receive: talk but not necessarily about yourself over 3 billion The number of people on the web 2 hours 15 minutes Average daily time spent on social media. 90%of buyers prefer to search for information themselves than to be cold-called.78% Percentage of reps who practice social selling and who have increased their sales as a result. EMPOWERMENT Foster your corporate digital culture and trust others PERSEVERENCE AND REGULARITY Success is not just three clicks away. PLAN AHEAD! EMPATHY Don’t flood the terrain, you risk losing your closest customers, diluting your information and spreading it too thinly. The digital transformation of YOUR marketing approach Social Selling is a consequence of the digital transformation. This figure rises to 74% for the 18-35 demographic. 67% of web users often or systematically search the web before making a store purchase. 57% of B2B purchasing decisions are taken long before a buyer reaches out to a rep. Buyers and decision-makers form an opinion or viewpoint based on Google searches or social media. For example, IBM saw an increase of 400% in sales after its marketing teams adopted social selling (based on a one-quarter trial). In 2013, LinkedIn bounced back by popularising social selling software, which gears LinkedIn’s database to sales forces, as it previously did for human resources. Preempting the pre-purchase stage Use content: your sales teams need to share information in the right place, at the right time, with the right people, who will validate your expertise and know-how, demonstrate the performance of your product/service and provide solutions to prospects’ problems. Social selling is sector tracking turned to competitive advantage. What content should you share? News, graphics, in-depth articles, studies, special reports, interviews, customer case studies, and white books! The possibilities are (almost) endless. Update your profiles regularly. Pace your posts and explore specific themes (with a hashtag for each topic on Twitter for example). Monitor prospect pages to keep up-to-date with their news and understand their needs. Tricks and Tips 1 2 3 4 5 6 7 Identify new contacts, their relationships with your competitors, and track changes. Join groups, comment on posts, take part in discussions. Monitor who reacts to posts. Engage a dialogue with your followers A long-term approach Prerequisites! Present on too many social networks with no time to update them. Failure to assess the results of your actions. Prolonging the conversation and not picking the right moment to pitch your sale. Social selling traps Sources : blog.hubspot.com, Infographie Social Selling CEGOS, Social Media Examiner, 2016 Social Media Marketing Industry report, Invox.fr, CCM Benchmark Institute / Eulerian Technologies, Business2community.com, Guide Internet Marketing 2017 by EBG Would you like to discover or improve your social selling potential on LinkedIn? Visit: www.linkedin.com/sales/ssi

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