NFAIS - Social Search


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Darrell provides an overview of Social Search.

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NFAIS - Social Search

  1. 1. Darrell W. Gunter EVP / CMO Collexis Holdings, Inc. May 14, 2010 Improving The User Experience - Part   I Social Search
  2. 2. Our Agenda for the next 20 minutes! <ul><li>What is Social Search and is it significant? </li></ul><ul><li>Who are some of the key players? </li></ul><ul><li>What are they doing that is so unique? </li></ul><ul><li>Best practices to consider for your Social Search tool. </li></ul><ul><li>Summation </li></ul>
  3. 3. Social Search Definition Wikipedia <ul><li>Social search or a social search engine is a type of web search method that determines the relevance of search results by considering the interactions or contributions of users. When applied to web search this user-based approach to relevance is in contrast to established algorithmic or machine-based approaches where relevance is determined by analyzing the text of each document or the link structure of the documents. [1] </li></ul><ul><li>Social search takes many forms, ranging from simple shared bookmarks or tagging of content with descriptive labels to more sophisticated approaches that combine human intelligence with computer algorithms [2] [3] . </li></ul><ul><li>The search experience takes into account varying sources of metadata, such as collaborative discovery of web pages, tags, social ranking, commenting on bookmarks, news, images, videos, knowledge sharing, podcasts and other web pages. Example forms of user input include social bookmarking or direct interaction with the search results such as promoting or demoting results the user feels are more or less relevant to their query. [4] </li></ul>
  4. 4. In Other Words <ul><li>Social Search allows the aggregation of various types of content from a defined or undefined community </li></ul><ul><li>Your community can be defined as very closed (your trusted circle of friends) or very open (the opinions of web community) </li></ul><ul><li>Finding answers to your key questions, your specific information needs in context in real time. </li></ul>
  5. 5. A Sample of Social Search Sites VOTES RATINGS OPINIONS
  6. 6. Key Site for Social Search Sites <ul><li> </li></ul><ul><li>Site contains the URL’s of 40 different social search sites. </li></ul>
  7. 7. Key Elements of Social Search You and Your Friends Voting Products/ Services Websites Entertainment Search Results Tagging People Opinions
  8. 9. For example… you are interested the 2011 Ford Mustang <ul><li>So you go to </li></ul><ul><li>Gravee is a “social” search and recommendation engine that personalizes results based on your interests, and those of your friends and other people like you. </li></ul><ul><ul><li>The more friends you have, the better your results! </li></ul></ul><ul><li>You are able to access news, video, images, blogs & bookmarks </li></ul><ul><li>You can link to your Facebook & Twitter account </li></ul>
  9. 10. Web Info
  10. 11. Images
  11. 12. Video
  12. 13. News
  13. 14. Blogs
  14. 15. Bookmarks
  15. 16. <ul><li>Passenger’s social software powers private online communities for the world’s leading brands. </li></ul>
  16. 17. <ul><li>Create private social communities </li></ul><ul><li>Aggregate their feedback </li></ul><ul><li>Provide real time market research </li></ul><ul><li>Capture other relevant data </li></ul><ul><li>Establishing a relationship with their customers </li></ul>
  17. 18. <ul><li>What is Innocentive? InnoCentive harnesses collective brainpower around the world to solve problems that really matter. </li></ul><ul><li>The Innovation Marketplace. Harness the collective brainpower of the world’s most creative minds to supplement your internal R&D staff </li></ul><ul><li>[email_address] Transform the way you approach and practice R&D, so you can make the most of your internal resources with an internal web-based community of motivated problem solvers. </li></ul><ul><li>ONRAMP. (Open iNnovation Rapid Adoption Methods and Practices). ONRAMP delivers the tools, expertise and best practices you need to inspire open innovation, shape your plan and accelerate your success with InnoCentive </li></ul><ul><li>InnoCentive Consulting. Build a foundation for creating a repeatable and predictable innovation mindset </li></ul>
  18. 19. InnoCentive Operations Seeker Companies Solvers How InnoCentive Works Today Proprietary and Confidential
  19. 20. InnoCentive Operations Seeker Companies Solvers Our Platform: How InnoCentiveWorks Today Proprietary and Confidential
  20. 21. Imagine The Benefits of Visualization of the Data
  21. 22. Best Practices for Establishing a great Social Search Application <ul><li>Determine your key objective </li></ul><ul><ul><li>Provide tools and information to your audience </li></ul></ul><ul><li>Lots of Data, analysis and visualization tools </li></ul><ul><li>Dedicated Community </li></ul><ul><li>Permanent URL for specific search queries </li></ul><ul><li>Alerting mechanisms </li></ul><ul><li>Ranking / Scoring mechanisms </li></ul><ul><li>360 feedback </li></ul>
  22. 23. Some Thoughts for the Information Industry <ul><li>What is the value chain of your user community? </li></ul><ul><li>What role does your company play in their value chain? </li></ul><ul><li>How can you enhance your value to user community? </li></ul><ul><li>What aspects of Social Search are most relevant to your user community? </li></ul><ul><li>Have you engaged your user community to understand what aspects of Social Search are important to them? </li></ul><ul><li>Build, test, gain feedback and make adjustments/Repeat </li></ul><ul><li>Establish a performance metric dashboard </li></ul>
  23. 24. Be Social, Act Social Thank You <ul><li>Darrell W. Gunter </li></ul><ul><li>EVP / CMO </li></ul><ul><li>+1.973.454.3475 </li></ul><ul><li>[email_address] </li></ul>