This presentation was done at Podcamp Halifax 2013. I did it under another company name - Brand Bandit. While it touches on branding, it's skewed to the digital world we live in.

1. Branding with a
Digital Twist
January 20, 2013

2. Who is this guy?
• Marketing guy with 20 years of experience
– Worked with a variety of companies/agencies
– Toronto and Halifax
• Own a 6 year old consulting company – sean
williams marketing group
– Strategic marketing, brand development,
research, social media, event marketing, etc.
• Saw an opportunity and launched Brand
Bandit
– Brand strategy advisory business for new
businesses and start-ups
– Compressed time frame and costing structure

3. What is a ‘brand’?

4. Is it this?

5. This?

6. Or this guy?

7. A brand is…
An
embodiment
of an idea

8. A brand is…
More than a
slogan…
…or an ad
campaign

9. A brand is…

10. A brand is…
Compelling & relevant point of
difference

11. A brand is…
The bond
that gives
people a
reason to
believe

12. A brand is...
NOT Perfect

13. Finally… a brand is…
Still Relevant

14. The worlds top brands

15. Do you know the top 5?

16. Top brands in 2011
Interbrand Top 100

17. Top brands in 2001
Interbrand Top 100

18. What’s happening with
today’s brands?

19. Brand Ownership
Who really owns the brand?
The organization or the people
connected to it?

20. Brand Fragmentation
Inconsistency is consistency?

21. Brand Engagement
People don’t just show up

22. Brand Evangelism
Those who like it, like it a lot

23. Brand Evolution
Some say logos are dead. Long live,
icons, websites, hashtags, and avatars

24. Why ‘brand’?

25. Why Brand?
Be different
Reason to choose
Grow business
Build a reputation

26. Why Brand?
Build loyalty
Support corp. vision
Evolve offering
Change perceptions

27. So what are brands up to
in this ‘Digital Age’?

28. Brand with an Attitude

29. Established an Icon

30. Product drives Innovation

31. Multi-platform Engagement

32. Everyday Brand

33. Brand Guidelines?

34. Managing the Brand Family

35. Correcting Bad Moves

36. Brand for a Cause

37. Advocates Control Brand

38. Engagement ‘On the Go’

39. Accessing New Channels

40. Now What?

41. To Brand or not to Brand...
1. Think beyond a logo
2. Look around
3. Talk to you customers/users
4. Define the ‘real you’
5. Highlight what’s unique
6. Don’t be afraid to let go

42. Thank you
info@thebrandbandit.com
@brand_bandit