Brand Regeneration

2,048 views

Published on

A presentation about regenerating your organizational or personal brand. Intended for key executives in organizations experiencing intense change or transformation. Especially relevant for aging industries; or brands with an aging audience.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,048
On SlideShare
0
From Embeds
0
Number of Embeds
287
Actions
Shares
0
Downloads
12
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Brand Regeneration

  1. 1. REGENERATIONAdapting to new trends, new audiences … and the new normal.<br />Presented by Justin Foster<br />
  2. 2. How We Arrived Here.<br />
  3. 3. Mass Commoditization<br /> Technology Adoption<br /> Gen Y Influence<br />
  4. 4. 5 Problems<br />Aging audience<br /> Lack of differentiation<br /> Dull message<br /> No story<br /> Lazy marketing<br />
  5. 5. How do you find new customers?<br />
  6. 6. You don’t.They find you.<br />
  7. 7. Pull vs.Push<br />
  8. 8.
  9. 9. What is a Brand?<br />
  10. 10. A relevant, meaningful presence in the marketplace. <br />
  11. 11. How do you stay relevant?<br />
  12. 12. Talent<br />
  13. 13. Style<br />
  14. 14. Authenticity<br />
  15. 15. Influence<br />
  16. 16. Innovation<br />
  17. 17. Technology<br />
  18. 18. Youthfulness<br />
  19. 19. 3 local brands doing it right.<br />
  20. 20. Fishers Document Systems<br /> Zamzow’s<br /> Boise State Football<br />
  21. 21. 5 Marketing Tactics<br />Earn attention<br /> Tell stories<br /> create dialog<br /> Be social<br /> Create sampling<br />
  22. 22. Final Thought …<br />
  23. 23. Conformity is not a strategy.<br />
  24. 24. Web: thetricycle.comPhone: 208.841.3497Twitter: @brandmilitiaFacebook: /justinfoster<br />

×