Podcamp Branding Presentation

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This presentation was done at Podcamp Halifax 2013. I did it under another company name - Brand Bandit. While it touches on branding, it's skewed to the digital world we live in.

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Podcamp Branding Presentation

  1. 1. Branding with a Digital Twist January 20, 2013
  2. 2. Who is this guy? • Marketing guy with 20 years of experience – Worked with a variety of companies/agencies – Toronto and Halifax • Own a 6 year old consulting company – sean williams marketing group – Strategic marketing, brand development, research, social media, event marketing, etc. • Saw an opportunity and launched Brand Bandit – Brand strategy advisory business for new businesses and start-ups – Compressed time frame and costing structure
  3. 3. What is a ‘brand’?
  4. 4. Is it this?
  5. 5. This?
  6. 6. Or this guy?
  7. 7. A brand is… An embodiment of an idea
  8. 8. A brand is… More than a slogan… …or an ad campaign
  9. 9. A brand is…
  10. 10. A brand is… Compelling & relevant point of difference
  11. 11. A brand is… The bond that gives people a reason to believe
  12. 12. A brand is... NOT Perfect
  13. 13. Finally… a brand is… Still Relevant
  14. 14. The worlds top brands
  15. 15. Do you know the top 5?
  16. 16. Top brands in 2011 Interbrand Top 100
  17. 17. Top brands in 2001 Interbrand Top 100
  18. 18. What’s happening with today’s brands?
  19. 19. Brand Ownership Who really owns the brand? The organization or the people connected to it?
  20. 20. Brand Fragmentation Inconsistency is consistency?
  21. 21. Brand Engagement People don’t just show up
  22. 22. Brand Evangelism Those who like it, like it a lot
  23. 23. Brand Evolution Some say logos are dead. Long live, icons, websites, hashtags, and avatars
  24. 24. Why ‘brand’?
  25. 25. Why Brand? Be different Reason to choose Grow business Build a reputation
  26. 26. Why Brand? Build loyalty Support corp. vision Evolve offering Change perceptions
  27. 27. So what are brands up to in this ‘Digital Age’?
  28. 28. Brand with an Attitude
  29. 29. Established an Icon
  30. 30. Product drives Innovation
  31. 31. Multi-platform Engagement
  32. 32. Everyday Brand
  33. 33. Brand Guidelines?
  34. 34. Managing the Brand Family
  35. 35. Correcting Bad Moves
  36. 36. Brand for a Cause
  37. 37. Advocates Control Brand
  38. 38. Engagement ‘On the Go’
  39. 39. Accessing New Channels
  40. 40. Now What?
  41. 41. To Brand or not to Brand... 1. Think beyond a logo 2. Look around 3. Talk to you customers/users 4. Define the ‘real you’ 5. Highlight what’s unique 6. Don’t be afraid to let go
  42. 42. Thank you info@thebrandbandit.com @brand_bandit

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