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McGll Buckley - Branding Your Not-for-Profit Organization


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A presentation made by Stephen McGill, President & Creative Director of McGill Buckley to a meeting of non-profit executives in Ottawa, Ontario, Canada

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McGll Buckley - Branding Your Not-for-Profit Organization

  1. 1. Branding Your Not For Profit Organization Stephen McGill September 27, 2013
  2. 2. 198 Million
  3. 3. A brand exists in the minds of its audiences
  4. 4. Branding is a 24/7 thing
  5. 5. All brands need to promise something
  6. 6. Brands need to be willing to be different
  7. 7. Brands need to embrace storytelling
  8. 8. All brands need champions
  9. 9. Branding for Foundations and Not-For-Profits
  10. 10. You are on the side of the Angels
  11. 11. You are more easily trusted
  12. 12. Your missions are seen as important
  13. 13. Your can make personal connections easier
  14. 14. You have a higher degree of emotional investment
  15. 15. You have compelling stories
  16. 16. You have not embraced branding
  17. 17. Investing in a brand can be a tough sell
  18. 18. Yours are the most human of all brands
  19. 19. A brand recipe
  20. 20. Shameless self-promotion Award-winning branding agency with peerless and frequently called upon talents in assisting companies and organizations create and carry out brand-building programs.