This is a presentation I did at Volta Labs in Halifax on "Marketing trends, topics and to dos". Touches on a lot of important factors faced by today's business owners and marketers.
2. Who is this guy?
• Co-own a boutique marketing shop
– Clients in Canada and US
– CMO for hire or marketing partner
• 20+ years of experience
– Ad agencies in Halifax and Toronto
– Marketing and sales roles
• Heavily invested in helping startup space
– Mentor and advisor roles
6. Today’s Discussion… 10 Topics and Trends
1. Audience Understanding
2. Branding and ‘creative’ storytelling
3. ‘Path to Purchase’
4. Mobile
5. Social Media
6. Video and Content Planning
7. Influencers and Advocates
8. Search
9. Big Data, AI and machine learning
10. Key Performance Indicators
46. AI and Machine Learning: Definitions
Artificial Intelligence is the broader concept of machines
being able to carry out tasks in a way that we would
consider “smart”.
And,
Machine Learning is a current application of AI based
around the idea that we should really just be able to give
machines access to data and let them learn for
themselves.